Squarespace Statistics (How Many Websites Use Squarespace?)

Squarespace is without doubt one of the hottest website-building platforms available on the market.

Since Squarespace was launched in 2004, it’s accrued hundreds of thousands of customers and generated billions of {dollars} in income.

On this put up, we’ll be taking a look at some eye-opening Squarespace statistics that internet designers, ecommerce companies, entrepreneurs, and buyers have to know.

We’ll begin with an summary of an important stats after which take a more in-depth take a look at all the info on Squarespace web sites, customers, extensions, templates, and revenues.

Prepared? Let’s get began!

What number of web sites use Squarespace?

Round 2.96 million stay web sites use Squarespace, in line with BuiltWith. Should you additionally embrace inactive web sites, that determine rises to 4.79 million. The overwhelming majority of those web sites (round 76%) are registered within the US. 

Squarespace web sites by nation

• US – 2.24m
• UK – 156okay
• Australia – 110okay
• Australia – 95okay
• Germany – 27okay
• New Zealand – 21okay 
• Spain – 18okay
• Netherlands – 14okay
• France – 14okay 
• Switzerland – 13okay

What proportion of internet sites use Squarespace?

In line with W3Techs, 2% of all web sites use Squarespace. And that rises to 2.9% if we solely take into account web sites with identified content material administration techniques. This makes it the fourth hottest CMS, behind WordPress, Shopify, and Wix. 

Sources: W3Techs, BuiltWith¹, WIX Statistics

What number of customers does Squarespace have?

In line with their newest quarterly report, Squarespace had 4.Three million distinctive subscriptions as of Feb 2024. 

This is a rise of 6.2% relative to the identical time final 12 months. Squarespace additionally studies that their whole variety of distinctive subscriptions has grown sequentially over 24 consecutive quarters, indicating the platform remains to be rising.

Squarespace distinctive subscriptions by 12 months:

• 2024 – 4.6m
• 2023 – 4.3m
• 2022 – 4.2m
• 2021 – 4.1m
• 2020 – 3.7m
• 2019 – 2.98m
• 2018 – 2.34m

Because the above stats present, Squarespace’s greatest progress in subscriptions got here between 2019 and 2020, when the variety of subscribers surged by over 700,000. The worldwide pandemic doubtless drove this meteoric progress.

Sources: Squarespace Annual Report for 2022), Squarespace SEC Filings

Squarespace market share

Squarespace’s market share varies relying on what supply you take a look at:

• In line with BuiltWith, Squarespace has a 13% share of the hosted web site platforms market. In different phrases, 13% of all web sites utilizing hosted options use Squarespace.

This makes it the fourth hottest fully-hosted web site platform after Wix (35%), Shopify (17%), and Wix Shops (15%). Observe that WordPress—one in all Squarespace’s greatest opponents—isn’t included on this because it’s a self-hosted answer.

• In line with Datanyze, Squarespace has a 14.93% share of the ecommerce platforms market. 

This makes it the third hottest ecommerce answer after WooCommerce (37.73%) and Woo Themes (15.01%).

• In line with Statista, Squarespace has a 14.49% share of the ecommerce software program market. 

This makes it the second hottest ecommerce answer. It ranks behind WooCommerce (36.68%) however above Woo Themes (14.42%)

Supply: BuiltWith², Datanyze, Statista

Squarespace monetary statistics

Subsequent, let’s study some Squarespace statistics associated to finance. We’ll study the platform’s annual revenues, revenue and loss, and GMV.

Squarespace income

In line with its annual SEC submitting, Squarespace earned round $784 million (USD) in income in 2021, which was over $160 million greater than the overall revenues earned in 2020.

Whereas $784 million is not any small quantity, it’s considerably lower than Shopify earned in the identical 12 months—one in all Squarespace’s greatest opponents. As we talked about in our roundup of Shopify statistics, Shopify earned gross revenues of over 4.6 billion in 2021—which is 4x greater than Squarespace.

Revenue by 12 months:

• 2023 – $1,012.3M
• 2022 – $867.0M
• 2021 – $784.0M
• 2020 – $621.1M
• 2019 – $484.7M
• 2018 – $389.9M

Squarespace income by supply

Squarespace earns the overwhelming majority of its annual earnings by way of promoting subscriptions. Of those revenues, round 70% come from annual subscriptions and 30% from month-to-month subscriptions.

Different income sources embrace commerce transaction charges and fee revenue-sharing preparations.

Yr	Subscription income	Different income
2021	92.1%	7.9%
2020	94.3%	5.7%

What’s attention-grabbing about that is that once more, it’s notably completely different from Squarespace competitor Shopify, which earns lower than a 3rd of its income from subscription gross sales.

Squarespace income by product sort

Squarespace subcategorizes its revenues into two teams, every representing one in all its foremost service choices: Presence and Commerce. 

Presence refers to revenues derived from Squarespace’s core platform subscriptions like its Private and Enterprise plans.  Commerce refers to revenues from its commerce-focused subscription plans, in addition to different commerce revenues corresponding to transaction charges.

Right here’s a breakdown of Squarespace income for every product sort:

Yr	Presence income ($)	Presence income (% of whole)	Commerce income ($)	Commerce income (% of whole)
2022	597.3	68.89%	269.7 million	31.11%
2021	554.5 million	70.7%	229.5 million	29.3%
2020	477.Eight million	76.9%	143.Three million	23.1%
2019	404.2 million	83.4%	80.6 million	16.6%

As you may see, the share of whole income that comes from Commerce has grown over the past Three years, whereas the share of whole income that comes from Presence has fallen. 

This displays a change within the platform’s focus. Lately, Squarespace has shifted its focus from being a general-purpose web site builder to an ecommerce answer and rolled out new options to faucet into this market. Consequently, its commerce revenues have elevated.

Squarespace income by area

Over two-thirds of Squarespace’s income comes from prospects within the US:

Yr	US income ($)	US income (% of whole)	Worldwide income ($)	Worldwide income (% of whole)
2021	544.5 million	69.4%	239.5 millon	30.6%
2020	430.1 million	69.2%	191 million	30.8%
2019	343.1 million	70.8%	141.7 million	29.2%

Squarespace ARPUs (common income per person)

ARPU (common income per person) is one other necessary metric. It tells us how a lot Squarespace earns, on common, for every of its subscribers. The stats present that ARPUs have elevated over the previous few years.

ARPUs by 12 months:

• 2023 – $228
• 2022 – $209
• 2021 – $202.5
• 2020 – $186
• 2019 – $181
• 2018 – $178

Squarespace revenue and loss

Though Squarespace’s revenues grew from 2020 to 2021, its web revenue decreased. In 2020, Squarespace made $30.6 million in revenue, however in 2021, it made a web lack of $249.1 million.

This loss in 2021 is as a result of platform’s working bills rising considerably, outweighing the income progress.

Squarespace GMV

Squarespace reported a GMV of round 5.78 billion in 2021. GMV (gross merchandise quantity) represents the overall greenback worth of orders processed by way of the Squarespace platform.

Squarespace GMV by 12 months:

• 2023 – $6.2B
• 2022 – $6.05B
• 2021 – $5.78B
• 2020 – $3.9B
• 2019 – $2B

Sources: Squarespace (Annual Report for 2022), Squarespace SEC Filings

Squarespace extensions & themes

Subsequent, let’s take a look at some statistics that relate to Squarespace’s extensions and themes.

What number of Squarespace extensions are there?

There are 31 Squarespace extensions accessible on the Squarespace web site. These are break up into varied classes.

Variety of Squarespace extensions in every class:

• Delivery & Achievement – 7
• Finance – 5
• Stock & Merchandise – 10
• Gross sales & Advertising – 9

What number of Squarespace templates are there?

There are over 139 Squarespace 7.1 templates, and 102 Squarespace 7.zero templates. 

All Squarespace 7.1 templates are a part of the identical template household and are fully customizable, whereas Squarespace 7.zero has ten 7.zero template households, every of which accommodates a number of templates. 

Right here you will discover the best Squarespace templates curated by specialists.

Sources: Squarespace Extensions, Squarespace Support

Squarespace info

Earlier than we wrap up, listed below are just a few miscellaneous statistics and enjoyable info about Squarespace.

When was Squarespace based? 

Squarespace was based in 2003 by Anthony Casalena, who constructed the platform out of his dorm room within the College of Maryland.

Squarespace timeline:

• 2004 – Squarespace was launched
• 2006 – Squarespace employed its first worker
• 2010 – Squarespace obtained its first institutional funding from Accel and Index Ventures
• 2012 – Squarespace launched its 6-design system. The corporate’s workforce had grown to over 100 staff
• 2013 – Launched Squarespace Commerce choices
• 2015 – The workforce had grown to over 500+ staff and Squarespace had reached over $100m in bookings
• 2016 – Squarespace reached web earnings profitability
• 2019 – Squarespace acquired Acuity Scheduling and Unfold
• 2020 – Squarespace surpassed 1200 staff and 665m in bookings

What number of staff does Squarespace have?

As of 2023, Squarespace has over 1,800 crew members. These crew members work in varied roles together with engineering, finance, authorized, inventive and model design, account administration, advertising and marketing, product design, and so on.

1,590 of Squarespace’s 1800 full-time staff are based mostly within the US, and the remainder are within the EU (184), Australia (22), UK (4).

200 new staff have been added in 2022.

The place is Squarespace based mostly?

Squarespace’s company headquarters are in New York. The corporate additionally has places of work in varied different places together with Portland, Los Angeles, Chicago, and Dublin, Eire.

What’s Squarespace’s common uptime?

Squarespace studies 99.95% uptime for its merchandise.

Sources: Squarespace (Annual Report for 2022), Squarespace SEC Filings, Squarespace About

Ultimate ideas

That concludes our roundup of Squarespace statistics. 

Should you’re a content material creator, be at liberty to make use of these stats in your content material—however we’d recognize it for those who dropped a hyperlink to this web page to credit score the supply.

Need to see how Squarespace stacks up in opposition to its greatest opponents? Then be sure you try our roundup of WordPress statistics and Shopify statistics.

Take pleasure in!