Are you looking the online to search out probably the most complete on-line procuring statistics?
Are you looking for how many individuals store on-line and simply how huge the web procuring market is?
We’ve executed the required analysis, so that you don’t need to.
These 46 stats will assist you study all about and keep up to date on the web procuring business.
We’ll contact on every thing, from on-line procuring habits and cellular commerce to social commerce and eCommerce fraud. Plus, we added stats about Black Friday and Cyber Monday gross sales as a result of they’re big.
Take pleasure in.
This publish covers:
- 2.14+ billion individuals worldwide store on-line
- China has probably the most internet buyers – 845 million
- There are almost 26 million eCommerce websites globally
- The worldwide eCommerce market is anticipated to generate $8.1 trillion by 2026
- Almost 60% of consumers say it’s important to have the ability to store on cellular
- Free delivery is the nr. 1 cause customers like procuring on-line
- 67% use procuring apps for digital window procuring
- World eCommerce cost fraud is anticipated to develop to $48 billion
- Black Friday generated $9.12 billion in 2022 and Cyber Monday $11.Three billion
How Many Individuals Store On-line?
1. 2.14+ billion individuals worldwide store on-line
Whereas we couldn’t discover the most recent stat on how many individuals store on-line, there have been round 2.14 billion internet buyers all over the world in 2021. That is fairly a large improve from the 1.66 billion digital patrons in 2016.
Possible, with increasingly web customers (there have been 5.Three billion in 2023!), the variety of internet buyers can be rising yearly.
Replace: We discovered a useful resource stating that there have been 2.Three billion customers who made a minimum of one on-line buy in 2022.
Supply: Statista
2. Solely 4% extra ladies store on-line than man
Whereas procuring behaviors and habits differ fairly a bit, there are 72% of ladies who get pleasure from on-line procuring and 68% of males. That 30% left go to a brick-and-mortar as a result of they like to the touch gadgets, have interaction in human interplay and really feel safer.
Supply: BELVG
Quantity Of On-line Buyers Round The World
3. China has probably the most internet buyers – 845 million
In line with a report from December 2022, there have been roughly 845 million individuals in China who had purchased items on-line. Bear in mind, there have been solely 34 million digital customers in 2006, however the fast progress continues to at the present time.
Supply: Statista
4. There will likely be 290 million on-line US customers by 2027
Annually, there are roughly 5.5% extra US customers that purchase on the web. In line with a prediction based mostly on historic information, there will likely be 289.91 million individuals in the US who will make digital purchases by 2027.
Supply: Statista
5. Canada may have 31 million digital patrons in 2027
The share of on-line patrons is rising even quicker in Canada than within the US, by 7%+. Thus, there will likely be roughly 31.71 million Canadians who will purchase services and products on-line in 2027.
Supply: Statista
6. The UK had round 60 million eCommerce customers in 2022
Realizing that the UK inhabitants was slightly below 68 million in 2022, having 60 million of them making purchases on-line, means solely 12% of the UK individuals don’t purchase on-line.
In 2021, almost 29% of all retail gross sales in the UK had been digital. Netherlands and Germany are second and third with 24% and 22%.
Supply: Statista
7. There have been 50+ million French eCommerce customers in 2022
Whereas Germany ranks second within the variety of internet buyers (shut behind the UK), France had properly over 50 million eCommerce customers in 2022. And this quantity is anticipated to extend even additional.
Enjoyable truth: The variety of energetic French eCommerce websites greater than doubled previously decade.
Supply: Statista
8. 40+ million Spaniards will dive into the eCommerce market in 2027
It’s anticipated that the variety of on-line spenders will improve by 6.Three million customers between 2023 and 2027, leaping all the best way to 40.1 million.
Spain additionally has one of many highest digital spending as a proportion of complete GDP, at nearly 5%.
Supply: Statista
9. Variety of internet buyers in different international locations
| Nation | Nr. of internet buyers |
| Colombia | 28.75 million (by 2027) |
| Italy | 42.1 million (by 2027) |
| Finland | 4.1 million (by 2025) |
| Latin America | 387.7 million (by 2027) |
| Sweden | 8.13 million (by 2027) |
| Turkey | 54.2 million (in 2021) |
| Argentina | 30.16 million (by 2027) |
| Belgium | 7.Three million (in 2022) |
| Chile | 13.72 million (by 2027) |
| Hungary | 7.Three million (in 2022) |
Supply: Statista
How Many eCommerce Web sites Are There?
10. There are almost 26 million eCommerce websites globally
The BuiltWith platform registers 25.7+ million eCommerce web sites all over the world.
The most important share has the US (13.5+ million), the second is the UK (1.2+ million), the third is Germany (709Ok+), the fourth is Brazil (701Ok+) and the fifth is Australia (630Ok+).
Supply: BuiltWith
However what number of general web sites are there? We reveal the quantity in our website statistics roundup.
11. eCommerce is anticipated to develop to nearly 1/Four of all retail gross sales by 2025
With trillions of {dollars} in gross sales yearly, retail eCommerce gross sales have been rising steadily over the previous few years and the long run seems no completely different.
| Yr | Proportion of complete retail gross sales |
| 2025 | 23.6% |
| 2024 | 22.5% |
| 2023 | 21.5% |
| 2022 | 20.3% |
| 2021 | 19% |
| 2020 | 17.9% |
As a reference, 2023 may have roughly $6.2 trillion in eCommerce gross sales and $22.5 trillion in non-eCommerce gross sales.
Supply: eMarketer
12. The worldwide eCommerce market is anticipated to generate $8.1 trillion by 2026
In simply 5 years, the eCommerce market is forecast to develop by greater than 50%, going from $5.2 trillion in 2021 to $8.1 trillion in 2026.
Supply: Statista
13. China’s on-line procuring market account for nearly 50% of the nation’s retail gross sales
China’s eCommerce market is the most important on the earth (2022), with nearly half of the nation’s total retail gross sales coming from the web world.
As a reference, the UK scores second (36%) within the proportion of the nation’s retail gross sales from the web and South Korea third (32%).
Supply: Statista
14. Alibaba Group is the biggest eCommerce retailer on the earth ($780 billion)
In 2022 (and thus far), China’s Alibaba Group is the most important on-line retailer on the earth, with an estimated $780 billion in gross sales. That’s 15% of the worldwide eCommerce market share!
No surprise why China has the biggest on-line procuring market share.
In second place was Amazon, with $90 billion in on-line gross sales much less, at $690 billion.
Supply: Statista
15. However Amazon is anticipated to beat it in 2027 ($1.2 trillion)
Followers of Alibaba shouldn’t be hyped an excessive amount of as a result of, on the charge Amazon is rising, it’s anticipated to overhaul Alibaba in 2027 with a whopping $1.2 trillion in annual on-line gross sales.
Supply: Statista
16. The US eCommerce business is forecast to develop to $1.6 trillion by 2027
Over the course of a decade, the US eCommerce business (is anticipated to) grew by multiple billion {dollars}.
| Yr | Income |
| 2027 | $1.56 billion |
| 2026 | $1.45 billion |
| 2025 | $1.35 billion |
| 2024 | $1.17 billion |
| 2023 | $1 billion |
| 2022 | $856 million |
| 2021 | $792 million |
| 2020 | $645 million |
| 2019 | $503 million |
| 2018 | $457 million |
Supply: Statista
17. Buyers verify gadgets on-line first in over half of the procuring events
Earlier than finishing a purchase order, on greater than 60% of procuring events, customers first go browsing earlier than they full the acquisition (which occurs both on-line or in a retailer). And 40% of them go to Google to analysis the actual services or products they’re considering.
Supply: Think With Google
18. Almost 60% of consumers say it’s important to have the ability to store on cellular
When selecting the model or retailer to buy merchandise from, 59% of consumers say that having an opportunity to hop on their cellular system to buy is important to them.
Hey, no one has a laptop computer with them on a regular basis, however all of us have a cell phone with up (nearly) on a regular basis. Because of this it’s additionally essential that a web-based retailer gives the very best cellular procuring expertise.
Due to the significance of cellular, don’t neglect to view these mobile marketing statistics.
Supply: Assume With Google
19. Over 80% of internet buyers say product information and footage are vital when shopping for on-line
In reality, 85% of surveyed customers stated that (detailed) product info and (high quality) pictures contribute to deciding which model or retailer they may purchase from.
So when you’re in a distinct segment the place your rivals lack product descriptions and pictures, you now know the best way to get extra individuals to buy in your eCommerce web site – create absolutely the BEST product pages.
Apparently, a whopping 88% of consumers say that the expertise an organization or a model supplies is simply as vital to them because the services or products itself.
Supply: Assume With Google, Insider Intelligence
20. Robotically activated loyalty or rewards would enhance greater than half of consumers’ expertise
53% of customers stated that their on-line procuring expertise could be enhanced if a retailer’s loyalty program or rewards would robotically activate at checkout.
Furthermore, 49% of them suppose their expertise procuring with them could be higher with promotions or offers particular to their previous purchases.
Supply: Assume With Google
21. 60%+ of consumers really feel an emotional connection to the manufacturers they purchase from probably the most
Information by Insider Intelligence exhibits that 62% of consumers really feel an emotional connection to the model they purchase from probably the most typically. The share elevated by 9% in simply two years (53% felt the identical in 2020).
What is unhappy to learn is that 56% of customers really feel they’re handled like a quantity.
Supply: Insider Intelligence
22. Free delivery is the nr. 1 cause customers like procuring on-line
Out of the twelve commonest causes customers choose procuring on-line, free delivery is the principle cause. The second and third are decrease costs and comfort.
Surprisingly, quick delivery isn’t as important to consumers, which means we’re nonetheless affected person – nonetheless, the packages we order on-line are anticipated to reach quick (ideally the following day).
Supply: Jungle Scout
23. 40%+ are OK in the event that they by no means store in a bodily retailer once more
With the comfort and speediness of on-line procuring, 43% of customers say they wouldn’t thoughts in the event that they by no means store in a bodily retailer once more. Hey, even bodily shops promote their eCommerce web sites, which implies there’s a comfort for them, too.
Ultimately, 73% of consumers firmly imagine that a lot of the future procuring will likely be on-line as a substitute of brick-and-mortar.
Supply: Jungle Scout
24. Coupons and reductions stir almost 39% to buy on-line
Statistical information by Oberlo present that 38.7% of customers say that making use of coupons and reductions to their orders motivates them to buy on-line extra. As we discovered above, Oberlo additionally discovered that free supply can be the principle cause that urges individuals to buy on the web (have you ever seen our internet stats?).
| Why do individuals store on-line? | Share of customers |
| Free supply | 50.8% |
| Coupons and reductions | 38.7% |
| Critiques from different prospects | 31.4% |
| Straightforward returns coverage | 30.8% |
| Subsequent-day supply | 27.7% |
Supply: Oberlo
25. 56% of all on-line gross sales got here from cellular in 2021
Whereas cellular exceeded desktop web visitors a few years in the past, that’s additionally the case in the case of cellular gross sales.
In 2021, 56% of complete on-line gross sales got here from a cellular system (a smartphone or a pill). The share is steadily rising 12 months in and 12 months out.
Supply: OuterBox
26. There will likely be 187+ million internet buyers within the US in 2024
The recognition of cellular procuring is rising throughout the globe. There will likely be 187.5 million cellular customers in the US alone in 2024. As a reference, there have been nearly twenty million much less in 2020, 167.Eight million.
In line with Statista, internet buyers utilizing cellular gadgets account for 60% of the US inhabitants for the reason that starting of the last decade.
Supply: Statista
27. AliPay is the main cellular cost service
With a whopping 650 million customers, AliPay is the world’s hottest cellular cost service. WeChat Pay and Appley Pay are second and third, with 550 million and 507 million customers.
Furthermore, in the US, the main cellular cost choices are Apple Pay (43.9 million customers), Starbucks (31.2 million customers) – sure, actually! – and Google Pay (25 million customers).
Supply: Business Of Apps
28. Greater than 20% of customers entry procuring apps a number of instances each day
21% of the customers entry their (favourite) procuring purposes greater than twice each single day. And there are greater than one-third who entry procuring apps on their cellular system a number of instances weekly.
Do you additionally entry a procuring app that usually? (I can’t present the reply as a result of I don’t have any put in.)
Supply: Criteo
29. 67% use procuring apps for digital window procuring
Greater than two-thirds of procuring app customers entry these purposes to do digital window procuring. BUT!
77% of them will make impulsive purchases once they resolve to get the product(s). (Often, one thing triggers them, like a reduction, particular provide, and so on.)
Supply: Colorlib
Test our in-depth mobile commerce statistics to get aware of different cellular procuring stats, information and tendencies.
30. On-line procuring is fifth on a listing of the preferred smartphone actions
At 43%, on-line procuring is the fifth hottest smartphone exercise by customers worldwide. The primary is electronic mail, the second is social media, the third is watching motion pictures and movies and the fourth is studying information.
Moreover, the three least widespread actions are relationship apps, playing and betting and buying and selling securities and shares.
Additionally, utilizing a pill for all these actions is considerably much less widespread than utilizing a smartphone.
Supply: Statista
31. 34% of US adults buy via social media
A couple of-third of the US adults who store on-line did so via social media, which is a 5% bump in only a 12 months. The survey additionally discovered that 27% are considering social media procuring.
BUT!
Enjoyable truth: Thailand (90% of all web customers), India (86%) and the United Arab Emirates (86%) had probably the most social media consumers in 2022.
Supply: Marketing Dive
32. 18 to 34 is the almost definitely age group that retailers on social media
54% of those people had bought via social media, of which ladies customers had been almost half (42%) and males solely 26%.
Supply: Advertising Dive
33. 4% of US web customers don’t know what social media eCommerce is
That’s proper; nearly all US web customers know what social media eCommerce is, however solely 10% use it frequently. Even in the case of people aged 55 to 65, 7% of them store by way of social media incessantly.
Supply: Insider Intelligence
34. Millennial customers would be the greatest social media spenders in 2025
In line with a survey, one-third of on-line gross sales via social media will likely be attributed to millennial consumers. Gen Z consumers will likely be in second place, with a 29% share.
Supply: Statista
35. World gross sales via social media had been estimated at $992 billion in 2022
World gross sales via social media almost hit the $1 trillion milestone in 2022. And it’s predicted to succeed in roughly $2.9 trillion by 2026, a 34% improve.
Supply: Statista
36. Return fraud prices retailers $10.Four per $100 of returned merchandise
With the expansion of return fraud, it’s mandatory to say that for each $100 in returned merchandise, retailers lose $10.Four to return fraud.
Moreover, the expectation of fraud (in retailers) jumped from 9.8% in 2021 to 14% in 2022.
Additionally, for each $1 billion in gross sales, the common retailer suffers $165 million in returns.
Supply: NRF
37. World eCommerce cost fraud is anticipated to develop to $48 billion
On-line cost fraud was round $41 billion globally in 2022, however it’s anticipated to develop to $48 billion in 2023. Sadly, with the rising on-line procuring market may also come extra fraudulent actions regardless of the advance in cyber safety. (Have you ever seen our cybersecurity statistics but?)
Supply: Statista
38. Phishing/pharming/whaling was the commonest fraud in 2022
43% of respondents reported phishing/pharming/whaling as the commonest eCommerce fraud in 2022. The second commonest was pleasant fraud (first-party misuse), at 34%, adopted by card testing and id theft, affecting one-third of respondents.
Supply: Statista
39. 38% of all world scams had been credited to on-line purchases in 2020
Virtually 40% of all scams worldwide had been attributed to on-line purchases in 2020. The eCommerce scams elevated due to the COVID-19 pandemic, however the incidents dropped to round 30% in 2022.
Supply: Statista
40. 75% of victims of eCommerce scams misplaced cash in 2021
Solely 25% of internet buyers who had been victims of scams didn’t lose cash in 2021. Surprisingly, the share of people that misplaced cash decreased through the pandemic in comparison with pre-pandemic, though there have been many extra rip-off incidents throughout COVID-19.
Supply: Statista
41. Web site orders expertise probably the most fraudulent actions
Roughly two-thirds of retailers stated web site orders have the very best fraud incidents, adopted by 45% saying cellular app orders. The 2 different forms of orders excessive on the fraud checklist had been discounted or promoted orders and name middle orders.
Supply: Statista
Black Friday And Cyber Monday Statistics
42. Black Friday generated $9.12 billion in 2022
Though the Black Friday occasion was initially aimed toward bodily shops, a large variety of gross sales occur on-line every year. In 2022, internet buyers spent $9.12 billion on Black Friday alone (up by 2.3%), which is far more than on Thanksgiving, when individuals spent “solely” $5.29 billion.
Supply: Adobe
43. Cyber Monday generated $11.Three billion in 2022
However probably the most important upward change in gross sales skilled Cyber Monday, with a brand new report at $11.Three billion (a 5.8% progress year-over-year).
Be aware: Shoppers spent $12.Eight million each minute through the peak hour (8:00 to 9:00 pm Pacific Time).
Supply: Adobe
44. 87.2 million individuals shopped on-line on Black Friday in 2022
Extra individuals on Black Friday in 2022 shopped on-line (87.2 million) in comparison with these hitting their favourite bodily shops (72.9 million). Surprisingly regardless that extra individuals had been shopping for on-line on BF, CM nonetheless hit a considerably bigger complete gross sales.
Supply: National Retail Federation
45. 77 million individuals shopped on-line on Cyber Monday in 2022
On the ultimate day of the Thanksgiving weekend, in 2022, Cyber Monday, 77 million individuals loved searching the web, visiting their favourite manufacturers to attain nice particulars. As a reference, solely 22.6 million individuals shopped in-store on CM.
Moreover, there have been 58 million and 36 million internet buyers on Saturday and Sunday.
Supply: Nationwide Retail Federation
46. One of the best offers in 2022 had been in toys, peaking at 34%
On Cyber Monday, nice offers can be found throughout all industries and all around the net. However the highest proportion off of the listed value was present in toys, adopted by electronics and computer systems.
| Sector | Finest reductions in % |
| Toys | 34% |
| Electronics | 25% |
| Computer systems | 20% |
| Attire | 18% |
| Televisions | 17% |
| Home equipment | 16% |
| Sporting items | 10% |
| Furnishings | 8% |
Supply: Adobe
Conclusion
In conclusion, these on-line procuring statistics reveal the exploding business that’s forecast to develop much more huge within the coming years, particularly because of the adoption of cellular commerce.
Procuring on-line has change into a part of our on a regular basis lives, as all of us flip to the web to purchase every thing from groceries to electronics to clothes and order meals.
With extra customers switching to on-line procuring, retailers should keep on high of the most recent tendencies and apply new applied sciences to stay aggressive. (You also needs to not neglect to verify these final buyer expertise statistics since you’re prospects are important in rising your enterprise.)
Everyone knows that cellular and social commerce is rising quicker every year, however there is perhaps one thing else equally (or extra) thrilling about on-line procuring, full of recent alternatives.
As an alternative of wandering within the unknown, hold an in depth eye on the most recent on-line procuring statistics and tendencies and act accordingly.
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