Online Shopping Statistics (How Many People Shop Online?)

Are you looking the net to seek out essentially the most complete on-line buying statistics?

Are you looking for how many individuals store on-line and simply how massive the web buying market is?

We’ve executed the required analysis, so that you don’t need to.

You’ll be taught all of the ins and out and keep up to date on the web buying trade by means of these 46 stats.

We’ll contact on every part, from on-line buying conduct and cell commerce to social commerce and eCommerce fraud. Plus, we added stats about Black Friday and Cyber Monday gross sales as a result of they’re big.

Get pleasure from.

This submit covers:

  • 2.14+ billion individuals worldwide store on-line
  • China has essentially the most internet buyers – 845 million
  • There are practically 26 million eCommerce websites globally
  • The worldwide eCommerce market is predicted to generate $8.1 trillion by 2026
  • Almost 60% of buyers say it’s important to have the ability to store on cell
  • Free transport is the nr. 1 purpose customers like buying on-line
  • 67% use buying apps for digital window buying
  • International eCommerce fee fraud is predicted to develop to $48 billion
  • Black Friday generated $9.12 billion in 2022 and Cyber Monday $11.3 billion

How Many Folks Store On-line?

1. 2.14+ billion individuals worldwide store on-line

Whereas we couldn’t discover the newest stat on how many individuals store on-line, there have been round 2.14 billion internet buyers all over the world in 2021. That is fairly a large enhance from the 1.66 billion digital consumers in 2016.

Probably, with an increasing number of web customers (there have been 5.3 billion in 2023!), the variety of internet buyers can also be growing yearly.

Replace: We discovered a useful resource stating that there have been 2.3 billion customers who made no less than one on-line buy in 2022.

Supply: Statista

2. Solely 4% extra girls store on-line than man

Whereas buying behaviors and habits range fairly a bit, there are 72% of girls who get pleasure from on-line buying and 68% of males. That 30% left go to a brick-and-mortar as a result of they like to the touch gadgets, interact in human interplay and really feel safer.

Supply: BELVG

Quantity Of On-line Buyers Round The World

3. China has essentially the most internet buyers – 845 million

In line with a report from December 2022, there have been roughly 845 million individuals in China who had purchased items on-line. Bear in mind, there have been solely 34 million digital customers in 2006, however the speedy progress continues to this present day.

Supply: Statista

4. There can be 290 million on-line US customers by 2027

Annually, there are roughly 5.5% extra US customers that purchase on the web. In line with a prediction primarily based on historic information, there can be 289.91 million individuals in the USA who will make digital purchases by 2027.

Supply: Statista

5. Canada could have 31 million digital consumers in 2027

The share of on-line consumers is rising even quicker in Canada than within the US, by 7%+. Thus, there can be roughly 31.71 million Canadians who will purchase services and products on-line in 2027.

Supply: Statista

6. The UK had round 60 million eCommerce customers in 2022

Figuring out that the UK inhabitants was slightly below 68 million in 2022, having 60 million of them making purchases on-line, means solely 12% of the UK individuals don’t purchase on-line.

In 2021, practically 29% of all retail gross sales in the UK had been digital. Netherlands and Germany are second and third with 24% and 22%.

Supply: Statista

7. There have been 50+ million French eCommerce customers in 2022

Whereas Germany ranks second within the variety of internet buyers (shut behind the UK), France had nicely over 50 million eCommerce customers in 2022. And this quantity is predicted to extend even additional.

Enjoyable truth: The variety of lively French eCommerce websites greater than doubled previously decade.

Supply: Statista

8. 40+ million Spaniards will dive into the eCommerce market in 2027

It’s anticipated that the variety of on-line spenders will enhance by 6.3 million customers between 2023 and 2027, leaping all the way in which to 40.1 million.

Spain additionally has one of many highest digital spending as a share of whole GDP, at virtually 5%.

Supply: Statista

9. Variety of internet buyers in different nations

Nation Nr. of internet buyers
Colombia 28.75 million (by 2027)
Italy 42.1 million (by 2027)
Finland 4.1 million (by 2025)
Latin America 387.7 million (by 2027)
Sweden 8.13 million (by 2027)
Turkey 54.2 million (in 2021)
Argentina 30.16 million (by 2027)
Belgium 7.3 million (in 2022)
Chile 13.72 million (by 2027)
Hungary 7.3 million (in 2022)
Nr. of internet buyers by nation

Supply: Statista

How Many eCommerce Web sites Are There?

10. There are practically 26 million eCommerce websites globally

The BuiltWith platform registers 25.7+ million eCommerce web sites all over the world.

The most important share has the USA (13.5+ million), the second is the UK (1.2+ million), the third is Germany (709K+), the fourth is Brazil (701K+) and the fifth is Australia (630K+).

Supply: BuiltWith

However what number of general web sites are there? We reveal the quantity in our website statistics roundup.

11. eCommerce is predicted to develop to virtually 1/4 of all retail gross sales by 2025

With trillions of {dollars} in gross sales yearly, retail eCommerce gross sales have been growing steadily over the previous few years and the longer term appears no completely different.

Yr Share of whole retail gross sales
2025 23.6%
2024 22.5%
2023 21.5%
2022 20.3%
2021 19%
2020 17.9%
The expansion of eCommerce in % of whole retail gross sales

As a reference, 2023 could have roughly $6.2 trillion in eCommerce gross sales and $22.5 trillion in non-eCommerce gross sales.

Supply: eMarketer

12. The worldwide eCommerce market is predicted to generate $8.1 trillion by 2026

In simply 5 years, the eCommerce market is forecast to develop by greater than 50%, going from $5.2 trillion in 2021 to $8.1 trillion in 2026.

Supply: Statista

13. China’s on-line buying market account for nearly 50% of the nation’s retail gross sales

China’s eCommerce market is the most important on the planet (2022), with virtually half of the nation’s total retail gross sales coming from the web world.

As a reference, the UK scores second (36%) within the share of the nation’s retail gross sales from the web and South Korea third (32%).

Supply: Statista

14. Alibaba Group is the most important eCommerce retailer on the planet ($780 billion)

In 2022 (and thus far), China’s Alibaba Group is the most important on-line retailer on the planet, with an estimated $780 billion in gross sales. That’s 15% of the worldwide eCommerce market share!

No surprise why China has the most important on-line buying market share.

In second place was Amazon, with $90 billion in on-line gross sales much less, at $690 billion.

Supply: Statista

15. However Amazon is predicted to beat it in 2027 ($1.2 trillion)

Followers of Alibaba shouldn’t be hyped an excessive amount of as a result of, on the price Amazon is rising, it’s anticipated to overhaul Alibaba in 2027 with a whopping $1.2 trillion in annual on-line gross sales.

Supply: Statista

16. The US eCommerce trade is forecast to develop to $1.6 trillion by 2027

Over the course of a decade, the USA eCommerce trade (is predicted to) grew by multiple billion {dollars}.

Yr Income
2027 $1.56 billion
2026 $1.45 billion
2025 $1.35 billion
2024 $1.17 billion
2023 $1 billion
2022 $856 million
2021 $792 million
2020 $645 million
2019 $503 million
2018 $457 million
The US eCommerce income through the years

Supply: Statista

17. Buyers examine gadgets on-line first in over half of the buying events

Earlier than finishing a purchase order, on greater than 60% of buying events, customers first go surfing earlier than they full the acquisition (which occurs both on-line or in a retailer). And 40% of them go to Google to analysis the actual services or products they’re enthusiastic about.

Supply: Think With Google

18. Almost 60% of buyers say it’s important to have the ability to store on cell

When selecting the model or retailer to buy merchandise from, 59% of buyers say that having an opportunity to hop on their cell system to buy is important to them.

Hey, no person has a laptop computer with them on a regular basis, however all of us have a cell phone with up (virtually) on a regular basis. For this reason it’s additionally essential that an internet retailer presents the very best cell buying expertise.

Due to the significance of cell, don’t overlook to view these mobile marketing statistics.

Supply: Suppose With Google

19. Over 80% of internet buyers say product data and footage are essential when shopping for on-line

Actually, 85% of surveyed customers stated that (detailed) product data and (high quality) photographs contribute to deciding which model or retailer they are going to purchase from.

So in the event you’re in a distinct segment the place your rivals lack product descriptions and pictures, you now know get extra individuals to buy in your eCommerce web site – create absolutely the BEST product pages.

Curiously, a whopping 88% of buyers say that the expertise an organization or a model gives is simply as essential to them because the services or products itself.

Supply: Suppose With Google, Insider Intelligence

20. Robotically activated loyalty or rewards would enhance greater than half of buyers’ expertise

53% of customers stated that their on-line buying expertise could be enhanced if a retailer’s loyalty program or rewards would robotically activate at checkout.

Furthermore, 49% of them assume their expertise buying with them could be higher with promotions or offers particular to their previous purchases.

Supply: Suppose With Google

21. 60%+ of buyers really feel an emotional connection to the manufacturers they purchase from essentially the most

Information by Insider Intelligence reveals that 62% of buyers really feel an emotional connection to the model they purchase from essentially the most typically. The share elevated by 9% in simply two years (53% felt the identical in 2020).

What is unhappy to learn is that 56% of customers really feel they’re handled like a quantity.

Supply: Insider Intelligence

22. Free transport is the nr. 1 purpose customers like buying on-line

Out of the twelve most typical causes customers desire buying on-line, free transport is the primary purpose. The second and third are decrease costs and comfort.

Surprisingly, quick transport isn’t as important to buyers, that means we’re nonetheless affected person – nevertheless, the packages we order on-line are anticipated to reach quick (ideally the following day).

Supply: Jungle Scout

23. 40%+ are OK in the event that they by no means store in a bodily retailer once more

With the comfort and speediness of on-line buying, 43% of customers say they wouldn’t thoughts in the event that they by no means store in a bodily retailer once more. Hey, even bodily shops promote their eCommerce web sites, which suggests there’s a comfort for them, too.

Ultimately, 73% of buyers firmly imagine that many of the future buying can be on-line as a substitute of brick-and-mortar.

Supply: Jungle Scout

24. Coupons and reductions stir practically 39% to buy on-line

Statistical information by Oberlo present that 38.7% of customers say that making use of coupons and reductions to their orders motivates them to buy on-line extra. As we discovered above, Oberlo additionally discovered that free supply can also be the primary purpose that urges individuals to buy on the web (have you ever seen our internet stats?).

Why do individuals store on-line? Share of customers
Free supply 50.8%
Coupons and reductions 38.7%
Evaluations from different prospects 31.4%
Straightforward returns coverage 30.8%
Subsequent-day supply 27.7%
Prime 5 the explanation why individuals store on-line

Supply: Oberlo

25. 56% of all on-line gross sales got here from cell in 2021

Whereas cell exceeded desktop web visitors a few years in the past, that’s additionally the case in the case of cell gross sales.

In 2021, 56% of whole on-line gross sales got here from a cell system (a smartphone or a pill). The share is steadily growing yr in and yr out.

Supply: OuterBox

26. There can be 187+ million internet buyers within the US in 2024

The recognition of cell buying is growing throughout the globe. There can be 187.5 million cell customers in the USA alone in 2024. As a reference, there have been virtually twenty million much less in 2020, 167.8 million.

In line with Statista, internet buyers utilizing cell units account for 60% of the US inhabitants because the starting of the last decade.

Supply: Statista

27. AliPay is the main cell fee service

With a whopping 650 million customers, AliPay is the world’s hottest cell fee service. WeChat Pay and Appley Pay are second and third, with 550 million and 507 million customers.

Furthermore, in the USA, the main cell fee choices are Apple Pay (43.9 million customers), Starbucks (31.2 million customers) – sure, actually! – and Google Pay (25 million customers).

Supply: Business Of Apps

28. Greater than 20% of customers entry buying apps a number of occasions every day

21% of the customers entry their (favourite) buying purposes greater than twice each single day. And there are greater than one-third who entry buying apps on their cell system a number of occasions weekly.

Do you additionally entry a buying app that usually? (I can’t present the reply as a result of I don’t have any put in.)

Supply: Criteo

29. 67% use buying apps for digital window buying

Greater than two-thirds of buying app customers entry these purposes to do digital window buying. BUT!

77% of them will make impulsive purchases once they resolve to get the product(s). (Often, one thing triggers them, like a reduction, particular supply, and so forth.)

Supply: Colorlib

Verify our in-depth mobile commerce statistics to get conversant in different cell buying stats, information and traits.

At 43%, on-line buying is the fifth hottest smartphone exercise by customers worldwide. The primary is electronic mail, the second is social media, the third is watching motion pictures and movies and the fourth is studying information.

Moreover, the three least widespread actions are relationship apps, playing and betting and buying and selling securities and shares.

Additionally, utilizing a pill for all these actions is considerably much less widespread than utilizing a smartphone.

Supply: Statista

31. 34% of US adults buy by means of social media

A couple of-third of the US adults who store on-line did so by means of social media, which is a 5% bump in only a yr. The survey additionally discovered that 27% are enthusiastic about social media buying.


Enjoyable truth: Thailand (90% of all web customers), India (86%) and the United Arab Emirates (86%) had essentially the most social media buyers in 2022.

Supply: Marketing Dive

32. 18 to 34 is the almost definitely age group that outlets on social media

54% of those people had bought by means of social media, of which girls customers had been practically half (42%) and males solely 26%.

Supply: Advertising Dive

33. 4% of US web customers don’t know what social media eCommerce is

That’s proper; virtually all US web customers know what social media eCommerce is, however solely 10% use it usually. Even in the case of people aged 55 to 65, 7% of them store through social media ceaselessly.

Supply: Insider Intelligence

34. Millennial customers would be the greatest social media spenders in 2025

In line with a survey, one-third of on-line gross sales by means of social media can be attributed to millennial buyers. Gen Z buyers can be in second place, with a 29% share.

Supply: Statista

35. International gross sales by means of social media had been estimated at $992 billion in 2022

International gross sales by means of social media practically hit the $1 trillion milestone in 2022. And it’s predicted to succeed in roughly $2.9 trillion by 2026, a 34% enhance.

Supply: Statista

36. Return fraud prices retailers $10.4 per $100 of returned merchandise

With the expansion of return fraud, it’s essential to say that for each $100 in returned merchandise, retailers lose $10.4 to return fraud.

Moreover, the expectation of fraud (in retailers) jumped from 9.8% in 2021 to 14% in 2022.

Additionally, for each $1 billion in gross sales, the typical retailer suffers $165 million in returns.

Supply: NRF

37. International eCommerce fee fraud is predicted to develop to $48 billion

On-line fee fraud was round $41 billion globally in 2022, but it surely’s anticipated to develop to $48 billion in 2023. Sadly, with the rising on-line buying market can even come extra fraudulent actions regardless of the advance in cyber safety. (Have you ever seen our cybersecurity statistics but?)

Supply: Statista

38. Phishing/pharming/whaling was the most typical fraud in 2022

43% of respondents reported phishing/pharming/whaling as the most typical eCommerce fraud in 2022. The second most typical was pleasant fraud (first-party misuse), at 34%, adopted by card testing and id theft, affecting one-third of respondents.

Supply: Statista

39. 38% of all world scams had been credited to on-line purchases in 2020

Virtually 40% of all scams worldwide had been attributed to on-line purchases in 2020. The eCommerce scams elevated due to the COVID-19 pandemic, however the incidents dropped to round 30% in 2022.

Supply: Statista

40. 75% of victims of eCommerce scams misplaced cash in 2021

Solely 25% of internet buyers who had been victims of scams didn’t lose cash in 2021. Surprisingly, the proportion of people that misplaced cash decreased through the pandemic in comparison with pre-pandemic, though there have been many extra rip-off incidents throughout COVID-19.

Supply: Statista

41. Web site orders expertise essentially the most fraudulent actions

Roughly two-thirds of retailers stated web site orders have the very best fraud incidents, adopted by 45% saying cell app orders. The 2 different kinds of orders excessive on the fraud checklist had been discounted or promoted orders and name heart orders.

Supply: Statista

Black Friday And Cyber Monday Statistics

42. Black Friday generated $9.12 billion in 2022

Despite the fact that the Black Friday occasion was initially geared toward bodily shops, a large variety of gross sales occur on-line every year. In 2022, internet buyers spent $9.12 billion on Black Friday alone (up by 2.3%), which is far more than on Thanksgiving, when individuals spent “solely” $5.29 billion.

Supply: Adobe

43. Cyber Monday generated $11.3 billion in 2022

However essentially the most vital upward change in gross sales skilled Cyber Monday, with a brand new document at $11.3 billion (a 5.8% progress year-over-year).

Notice: Customers spent $12.8 million each minute through the peak hour (8:00 to 9:00 pm Pacific Time).

Supply: Adobe

44. 87.2 million individuals shopped on-line on Black Friday in 2022

Extra individuals on Black Friday in 2022 shopped on-line (87.2 million) in comparison with these hitting their favourite bodily shops (72.9 million). Surprisingly regardless that extra individuals had been shopping for on-line on BF, CM nonetheless hit a considerably bigger whole gross sales.

Supply: National Retail Federation

45. 77 million individuals shopped on-line on Cyber Monday in 2022

On the ultimate day of the Thanksgiving weekend, in 2022, Cyber Monday, 77 million individuals loved looking the web, visiting their favourite manufacturers to attain nice particulars. As a reference, solely 22.6 million individuals shopped in-store on CM.

Moreover, there have been 58 million and 36 million internet buyers on Saturday and Sunday.

Supply: Nationwide Retail Federation

46. The most effective offers in 2022 had been in toys, peaking at 34%

On Cyber Monday, nice offers can be found throughout all industries and everywhere in the internet. However the highest share off of the listed value was present in toys, adopted by electronics and computer systems.

Sector Finest reductions in %
Toys 34%
Electronics 25%
Computer systems 20%
Attire 18%
Televisions 17%
Home equipment 16%
Sporting items 10%
Furnishings 8%
The most effective reductions by sector on Cyber Monday

Supply: Adobe


In conclusion, these on-line buying statistics reveal the exploding trade that’s forecast to develop much more huge within the coming years, particularly because of the adoption of cell commerce.

Purchasing on-line has develop into a part of our on a regular basis lives, as all of us flip to the web to purchase every part from groceries to electronics to clothes and order meals.

With extra customers switching to on-line buying, retailers should keep on prime of the newest traits and apply new applied sciences to stay aggressive. (You also needs to not overlook to examine these final buyer expertise statistics since you’re prospects are important in rising what you are promoting.)

Everyone knows that cell and social commerce is rising quicker every year, however there could be one thing else equally (or extra) thrilling about on-line buying, full of latest alternatives.

As an alternative of wandering within the unknown, preserve a detailed eye on the newest on-line buying statistics and traits and act accordingly.

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