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Are you prepared to achieve huge insights into how one can enhance what you are promoting by way of these advertising and marketing automation statistics?

Hey, in case your competitors makes use of automation and also you don’t, you’ll seemingly keep (far) behind.

Unlocking the true potential of selling automation has grow to be a high precedence for companies in at this time’s digital panorama.

The position of automation can assist corporations throughout all sectors, together with enhancing their advertising and marketing methods and streamlining buyer engagement. (Save money and time!)

Uncover how companies leverage automation to spice up conversion charges, optimize lead nurturing, and drive income.

And that’s when these advertising and marketing automation stats come into play.

This put up covers:

Advertising and marketing Automation Statistics (Our Prime Picks)

  • Over 70% of profitable corporations use automation
  • Virtually 60% of entrepreneurs use automation for process administration
  • Advertising and marketing automation market income to hit $13+ billion by 2030
  • 63% of corporations utilizing advertising and marketing automation outperform opponents
  • Advertising and marketing automation can enhance gross sales productiveness by 14%+
  • 78% say checklist segmentation is advertising and marketing automation’s greatest function
  • 180% increased conversion charges for automated emails than batch emails
  • 60% of corporations discover implementing advertising and marketing automation difficult
  • Virtually 70% of customers say advertising and marketing automation is definitely worth the worth

How Many Entrepreneurs Use Automation?

1. Over 70% of profitable corporations use automation

A research of 400+ primarily B2B entrepreneurs discovered that 72% of profitable corporations use advertising and marketing automation, in comparison with solely 18% of unsuccessful ones.

Be aware: A report by HubSpot says that 76% of corporations use automation.

Though the odds differ barely, typically talking, many profit from automation – and it’s best to too.

Furthermore, 84% of profitable corporations leverage CRM/gross sales automation, whereas solely half (42%) of unsuccessful corporations do.

Supply: ResearchGate, HubSpot

2. 87% of corporations plan to introduce advertising and marketing automation

Although the worth of selling automation software program isn’t a brand new factor and plenty of are acquainted with its benefit, nonetheless only a few use it extensively.

Almost 90% of corporations report they plan to make use of advertising and marketing automation software program, whereas solely 2% of entrepreneurs mentioned they don’t plan to make use of it sooner or later. An extra 10% suppose advertising and marketing automation received’t deliver the corporate the anticipated worth.

Yup, advertising and marketing automation IS the longer term.

Supply: ResearchGate

3. Advertising and marketing is the biggest sector that makes use of automation

Relating to automation software program, entrepreneurs benefit from it 76% greater than gross sales and a whopping 139% greater than finance.

Supply: HubSpot

4. Virtually 60% of entrepreneurs use automation for process administration

The three most typical usages of automation amongst entrepreneurs are process administration, content material automation and chatbots.

Cause Share of respondents
Process administration 58%
Content material automation 42%
Chatbots 31%
Explanation why entrepreneurs use automation

Supply: HubSpot

5. 47% of corporations use bots in advertising and marketing

The rise of (chat)bots is repeatedly rising; nonetheless, lower than 50% of corporations use them of their advertising and marketing methods. 43% don’t use it, whereas 10% of respondents aren’t positive whether or not they use bots or not.

Supply: HubSpot

6. 55% of entrepreneurs use automation in e mail advertising and marketing

In comparison with 40% in 2021, 15% extra entrepreneurs adopted automation in 2022 for e mail advertising and marketing. Social media administration and paid advertisements are the second and third main areas of selling automation.

Space 2022 2021
E-mail advertising and marketing 55% 40%
Social media administration 44% 39%
Paid advertisements 26% 32%
Touchdown pages 27% 26%
Marketing campaign monitoring 23% 23%
Content material administration 29% 22%
Account-based advertising and marketing 21% 21%
Stay chat 17% 21%
Workflows/visualization 18% 19%
web optimization efforts 18% 18%
Change in advertising and marketing automation between 2021 and 2022

We additionally curated an inventory of an important social media statistics it’s best to find out about.

Supply: Ascend2

7. Advertising and marketing automation market income to hit $13+ billion by 2030

The advertising and marketing automation business is on a steady rise and such is the forecast all the best way to the 12 months 2030. The market is anticipated to hit nearly $5.9 billion in income in 2023.

12 months Advertising and marketing automation market income
2030 $13.7+ billion
2029 $12.1+ billion
2028 $10.7+ billion
2027 $9.5+ billion
2026 $8.4+ billion
2025 $7.4+ billion
2024 $6.6+ billion
2023 $5.8+ billion
2022 $5.1+ billion
2021 $4.7+ billion
Advertising and marketing automation market income through the years

Supply: Statista

8. Advertising and marketing automation software program market income to hit $11.2 billion by 2031

In response to Statista, the advertising and marketing automation software program market income is anticipated to develop to $5.Four billion in 2023. The rising development will proceed within the coming years, anticipating to surpass the $11.2 billion mark.

Supply: Statista

9. 58% of entrepreneurs use advertising and marketing automation for upselling

Almost 60% of entrepreneurs leverage advertising and marketing automation after they upsell.

The upselling automation occurs earlier than, throughout, or after the acquisition – and this could all be (simply) automated.

Supply: Moosend

Advantages Of Advertising and marketing Automation Statistics

10. 63% of corporations utilizing advertising and marketing automation outperform opponents

Greater than 60% of corporations that use advertising and marketing automation know-how outperform their opponents (who don’t).

Automating just a few advertising and marketing processes can put you forward of your competitors, so don’t cross up the chance; flip it into your aggressive benefit.

Supply: Lenskold Group

11. Advertising and marketing automation will increase leads and conversion charges

The wonderful profit of selling automation by no means ends – it was discovered that those that use automation in advertising and marketing enhance leads by 80% and conversions by 77%.

Supply: VentureBeat #1

12. 65% of entrepreneurs discover automation efficient

Whereas the share of those that really feel their advertising and marketing automation is “extraordinarily efficient” is decrease than these feeling “very efficient,” they nonetheless all profit considerably from making use of it. In actual fact, a really tiny proportion of respondents say it’s ineffective.

Supply: HubSpot

13. Advertising and marketing automation can enhance gross sales productiveness by 14%+

It’s all the time good to know that automation can enhance gross sales productiveness and scale back advertising and marketing overhead. With advertising and marketing automation, you may drive gross sales up by 14.5% and scale back advertising and marketing overhead by 12.2%.

By the best way, have you ever seen our intensive sales statistics roundup?

Supply: Invesp

14. 74% say advertising and marketing automation’s most vital profit is saving time

The one factor you may’t get again is time. And if there are instruments you should use to put it aside, that’s a giant plus for a lot of professionals.

Almost 75% of pros say utilizing advertising and marketing automation know-how to save lots of time is one in all its most appreciable advantages.

Although there’s no such factor as setting and forgetting it since you nonetheless want to watch it, doing all of it manually takes A LOT extra time, so use automation as an alternative.

Supply: Invesp

15. 450%+ enhance in leads as a consequence of advertising and marketing automation

Whereas this isn’t one thing each enterprise and group can count on, a research discovered an insane 451% enhance in certified leads simply through the use of advertising and marketing automation software program. Who doesn’t need extra leads?

What’s extra, 39% report that it additionally improves the standard of leads.

Supply: Oracle

16. 49% title advertising and marketing personalization potentialities as the most important profit

It’s mentioned time and time once more that together with personalization in advertising and marketing yields significantly better outcomes. And nearly 50% of respondents say that one of the vital essential advantages of selling automation is making personalization potential.

Supply: Oracle

17. 320% extra income for many who use automated emails

The previous can generate a staggering 320% extra income when evaluating automated emails with non-automated ones.

Enjoyable truth: Clients who obtain an automatic deserted purchasing cart e mail are 2.Four occasions likelier to finish the acquisition.

Talking of which, we additionally curated an inventory of the must-know shopping cart abandonment statistics.

Supply: Campaign Monitor

18. 78% say checklist segmentation is advertising and marketing automation’s greatest function

78% of entrepreneurs even go thus far and say they “can’t stay with out” the checklist segmentation function that advertising and marketing automation comprises. This is available in further helpful in e mail advertising and marketing (complementing the above stat).

Supply: Marketing campaign Monitor

Advertising and marketing Automation ROI Statistics

19. 63% of pros who implement advertising and marketing automation count on to reap advantages inside 6 months

Once you use a brand new know-how that guarantees nice outcomes, you count on them. And the identical goes for 63% of pros who resolve to implement advertising and marketing automation – they wish to see advantages whing half a 12 months of utilizing it.

Consequently, 44% truly do see a return inside six months. The the reason why the remaining don’t differ, however this can be a good undeniable fact that raises confidence in everybody contemplating utilizing advertising and marketing automation.

Supply: Oracle

20. $1 in, $5.44 again

A research discovered that organizations that use advertising and marketing automation take pleasure in a return of $5.44 for each greenback spent within the first three years with a payback interval of below six months.

Supply: Nucleus Research

21. 180% increased conversion charges for automated emails than batch emails

As an alternative of utilizing batch emails, utilizing the automation course of can enhance conversion charges by 180%. Moreover, the clicking charge is 380% increased, too.

In response to VentureBeat, triggered emails can drive over 620% increased conversions responses of “batch and blast” emails.

Supply: VentureBeat #2

22. Corporations that nurture leads generate 50% extra sales-ready leads for 33% cheaper

Lead nurturing and automation go hand in hand exceptionally properly. Corporations that know what they’re doing generate half extra gross sales at 33% much less price. Plus, nurtured leads make 47% larger purchases than non-nurtured leads.

Supply: Adobe #1

23. 47% of customers title gross sales income as an important advertising and marketing automation technique

Whereas elevated lead technology and lead nurturing obtained probably the most votes, practically half of the respondents say their most essential purpose of selling automation is (an elevated) gross sales income.

Supply: Invesp

Advertising and marketing Automation Adoption Statistics

24. 33% say lack of inside experience is the most important advertising and marketing automation adoption barrier

Whereas corporations title totally different advertising and marketing automation adoption boundaries and challenges, three of the extra frequent ones are lack of inside experience (33%), poor/inadequate information (24%) and lack of prioritization (24%).

Supply: ResearchGate

25. 60% of corporations discover implementing advertising and marketing automation difficult

A fairly vital proportion of corporations report they discovered the implementation of selling automation into their system difficult. Additionally, 16% say it’s troublesome to create high quality automation.

Supply: Oracle

26. These profitable with digital advertising and marketing will enhance their spending on advertising and marketing automation

63% of corporations who’ve been profitable with digital advertising and marketing plan to speculate extra in advertising and marketing automation.

Supply: Oracle

27. Almost half of the businesses use advertising and marketing automation

49% of corporations are utilizing advertising and marketing automation indirectly or one other as a result of they know the way a lot worth it brings them.

From e mail and web optimization to promoting (don’t miss our advertising statistics) and social media, some automate solely components of their companies and a few practically every little thing. 75% of entrepreneurs say they profit from a minimum of one sort of selling automation instrument.

Supply: Moosend

28. 58% state worth as the primary driving power when selecting a advertising and marketing automation answer

When searching for a advertising and marketing automation answer, nearly 60% of entrepreneurs say worth is the primary driving power, adopted by ease of use.

Driving components Share of respondents
Value 58%
Ease of use 54%
Customer support 27%
Customization choices 24%
Integration capabilities 22%
Breadth of options 21%
Depth of options 19%
Knowledge visualization/analytics 13%
Streamlined onboarding/coaching 11%
Knowledge consolidation capabilities 10%
The ten primary driving components of buying determination of a advertising and marketing automation instrument

Supply: Ascend2

29. 32% of surveyed mentioned they mix AI with advertising and marketing automation

Synthetic intelligence and advertising and marketing automation work collectively properly throughout varied sectors and duties, eradicating guide work whereas bettering the shopper expertise. (I’m positive you’ll additionally acquire a lot worth by way of our customer experience statistics.)

Space Share of respondents
Paid promoting 32%
E-mail personalization 32%
Product/content material suggestion 22%
Personalizing e mail topic strains 22%
Predictive analytics 18%
Account identification 18%
Chatbots 16%
Marketing campaign ship/deployment timing 16%
Segmentation 12%
Areas wherein entrepreneurs use AI with advertising and marketing automation

Supply: Ascend2

30. 60% plan to extend their advertising and marketing automation price range

Most professionals plan on rising their advertising and marketing automation budgets – sure, as a result of it really works for them. In the meantime, 30% reported that their price range wouldn’t change, whereas solely 10%+ mentioned they’d lower it.

Supply: Statista

31. The chatbot market is forecast to develop to approx. $1.25 billion by 2025

There’s no signal of stopping the utilization of chatbots. The chatbot market was at solely $190 million in 2016, however it’s anticipated to develop to roughly $1.25 billion by 2025.

Enjoyable truth: The AI market is predicted to develop to $118 billion by 2025.

Supply: Statista

32. 1/Three count on advertising and marketing automation to grow to be much more essential in digital advertising and marketing

The way forward for digital advertising and marketing will contain quite a lot of non-human work, which is what we’re already experiencing. Nevertheless, 1/Three of pros count on advertising and marketing automation to grow to be an much more essential position on this future.

Supply: Oracle

33. 80% of the promoting course of can be automated

Though the info is for 2022, and the share could also be even bigger at this time, Phil Gaughran of McGarryBowen predicted that 80% of the promoting course of to be automated.

Supply: Adobe #2

Different Advertising and marketing Automation Statistics

34. Hubspot is the biggest advertising and marketing automation supplier

The three largest advertising and marketing automation suppliers are Hubspot, Energetic Marketing campaign and Adobe Expertise Cloud, taking 50% of the pie.

Furthermore, nearly 35% of shoppers use Hubspot, whereas solely round of shoppers 15% Energetic Marketing campaign and Adobe Expertise Cloud mixed.

Supply: Statista

35. 40% plan to undertake advertising and marketing automation inside 12 months

In response to a survey involving business professionals, entrepreneurs and publishers, 40% mentioned they plan to undertake a advertising and marketing automation platform within the coming twelve months. Alternatively, 20% mentioned they’d cease utilizing the know-how.

Supply: Statista

36. Half of the entrepreneurs nr. 1 “need” when utilizing a advertising and marketing automation answer is simple integration

Relating to the entrepreneurs’ wants for options in a advertising and marketing automation answer, 50% count on simple integration into their present content material administration, CRM and ERP methods.

Advertising and marketing automation options Share of respondents
Simple integration into present methods 50%
Lead qualification/scoring capabilities 45%
Content material creation and e mail workflows 35%
eCommerce storefront integration 12%
Probably the most needed advertising and marketing automation options

Supply: Oracle

37. Virtually 70% of customers say advertising and marketing automation is definitely worth the worth

With many options and capabilities, a advertising and marketing automation system can kind out for you, it’s a worthy buy for 69% of customers. However solely 11% of corporations say it’s too costly and never value the price.

Supply: Oracle

38. 70% of entrepreneurs really feel measuring the success of selling automation is simple

To be extra actual, 11% say it’s “extraordinarily simple” and 59% “considerably simple,” whereas the opposite 30% discover it considerably or extraordinarily troublesome to measure advertising and marketing automation’s success in attaining their essential aims.

Supply: Ascend2

39. Advertising and marketing automation can enhance productiveness by 20%

If not one of the above advantages of utilizing advertising and marketing automation have satisfied you but, figuring out that utilizing it will probably enhance what you are promoting productiveness by 20% may lastly do the trick.

However that is simply of a small phase of the worth that adopting this know-how brings.

Supply: Nucleus Research

40. 90% increased buyer retention for omnichannel advertising and marketing automation

These corporations that use omnichannel advertising and marketing automation expertise 90% better buyer retention than these utilizing single-channel automation.

Moreover, these utilizing three or extra channels take pleasure in a 250% increased buy charge.

Supply: Omnisend

41. 50% of SMBs use advertising and marketing automation for e mail drip campaigns

As an alternative of sending them manually, half of the small and medium-sized companies leverage advertising and marketing automation for his or her e mail advertising and marketing drip campaigns.

Supply: Statista

42. Automating social media and advertisements can prevent 6 hours per week

Implementing advertising and marketing automation instruments for updating social media profiles with contemporary posts in addition to managing advertisements, can prevent six hours per week.

Supply: Entrepreneur

43. 48% of entrepreneurs say automation builds a stronger buyer relationship

As a result of gross sales and advertising and marketing automation allows real-time interactions 24/7, practically half of entrepreneurs say it helps them create long-lasting and stronger buyer relationships. (It additionally helps them enhance lead technology and retention.)

Supply: Italian Journal Of Marketing

Conclusion

“Set it and neglect it.”

Okay, that’s not exactly how automation works, however as you realized from the advertising and marketing automation statistics above, it will probably prevent loads of money and time.

Not simply that, however you’ll even have far more glad clients (whenever you introduce personalised automation).

You may obtain a lot increased ranges of effectivity when you embrace the facility of selling automation.

As know-how evolves, staying knowledgeable concerning the newest developments and statistics in advertising and marketing automation can be important for staying forward of the competitors and driving sustainable progress.

Use automation’s energy to your benefit, unleash new potentialities, and drive your advertising and marketing efforts to the subsequent degree.

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