Are you prepared to realize huge insights into how one can enhance your enterprise by means of these advertising automation statistics?
Hey, in case your competitors makes use of automation and also you don’t, you’ll doubtless keep (far) behind.
Unlocking the true potential of selling automation has turn out to be a high precedence for companies in right now’s digital panorama.
The position of automation will help corporations throughout all sectors, together with enhancing their advertising methods and streamlining buyer engagement. (Save money and time!)
Uncover how companies leverage automation to spice up conversion charges, optimize lead nurturing, and drive income.
And that’s when these advertising automation stats come into play.
This publish covers:
Advertising and marketing Automation Statistics (Our Prime Picks)
- Over 70% of profitable corporations use automation
- Virtually 60% of entrepreneurs use automation for activity administration
- Advertising and marketing automation market income to hit $13+ billion by 2030
- 63% of corporations utilizing advertising automation outperform opponents
- Advertising and marketing automation can increase gross sales productiveness by 14%+
- 78% say checklist segmentation is advertising automation’s greatest function
- 180% greater conversion charges for automated emails than batch emails
- 60% of corporations discover implementing advertising automation difficult
- Virtually 70% of customers say advertising automation is well worth the worth
How Many Entrepreneurs Use Automation?
1. Over 70% of profitable corporations use automation
A examine of 400+ primarily B2B entrepreneurs discovered that 72% of profitable corporations use advertising automation, in comparison with solely 18% of unsuccessful ones.
Word: A report by HubSpot says that 76% of corporations use automation.
Though the odds differ barely, typically talking, many profit from automation – and you must too.
Furthermore, when utilizing CRM/gross sales automation, 84% of profitable corporations leverage it, whereas solely half (42%) of unsuccessful corporations.
Supply: ResearchGate, HubSpot
2. 87% of corporations plan to introduce advertising automation
Although the worth of selling automation software program isn’t a brand new factor and lots of are accustomed to its benefit, nonetheless only a few use it extensively.
Practically 90% of corporations report they plan to make use of advertising automation software program, whereas solely 2% of entrepreneurs mentioned they don’t plan to make use of it sooner or later. An extra 10% suppose advertising automation gained’t deliver the corporate the anticipated worth.
Yup, advertising automation IS the long run.
Supply: ResearchGate
3. Advertising and marketing is the biggest sector that makes use of automation
On the subject of automation software program, entrepreneurs reap the benefits of it 76% greater than gross sales and a whopping 139% greater than finance.
Supply: HubSpot
4. Virtually 60% of entrepreneurs use automation for activity administration
The three commonest usages of automation amongst entrepreneurs are activity administration, content material automation and chatbots.
| Cause | Share of respondents |
| Activity administration | 58% |
| Content material automation | 42% |
| Chatbots | 31% |
Supply: HubSpot
5. 47% of corporations use bots in advertising
The rise of (chat)bots is repeatedly rising; nonetheless, lower than 50% of corporations use them of their advertising methods. 43% don’t use it, whereas 10% of respondents aren’t positive whether or not they use bots or not.
Supply: HubSpot
6. 55% of entrepreneurs use automation in electronic mail advertising
In comparison with 40% in 2021, 15% extra entrepreneurs adopted automation in 2022 for electronic mail advertising. Social media administration and paid advertisements are the second and third main areas of selling automation.
| Space | 2022 | 2021 |
| E mail advertising | 55% | 40% |
| Social media administration | 44% | 39% |
| Paid advertisements | 26% | 32% |
| Touchdown pages | 27% | 26% |
| Marketing campaign monitoring | 23% | 23% |
| Content material administration | 29% | 22% |
| Account-based advertising | 21% | 21% |
| Dwell chat | 17% | 21% |
| Workflows/visualization | 18% | 19% |
| web optimization efforts | 18% | 18% |
We additionally curated an inventory of crucial social media statistics you must learn about.
Supply: Ascend2
7. Advertising and marketing automation market income to hit $13+ billion by 2030
The advertising automation trade is on a steady rise and such is the forecast all the best way to the yr 2030. The market is anticipated to hit virtually $5.9 billion in income in 2023.
| 12 months | Advertising and marketing automation market income |
| 2030 | $13.7+ billion |
| 2029 | $12.1+ billion |
| 2028 | $10.7+ billion |
| 2027 | $9.5+ billion |
| 2026 | $8.4+ billion |
| 2025 | $7.4+ billion |
| 2024 | $6.6+ billion |
| 2023 | $5.8+ billion |
| 2022 | $5.1+ billion |
| 2021 | $4.7+ billion |
Supply: Statista
8. Advertising and marketing automation software program market income to hit $11.2 billion by 2031
In accordance with Statista, the advertising automation software program market income is anticipated to develop to $5.4 billion in 2023. The rising pattern will proceed within the coming years, anticipating to surpass the $11.2 billion mark.
Supply: Statista
9. 58% of entrepreneurs use advertising automation for upselling
Practically 60% of entrepreneurs leverage advertising automation after they upsell.
The upselling automation occurs earlier than the acquisition, through the buy or after the acquisition – and this could all be (simply) automated.
Supply: Moosend
Advantages Of Advertising and marketing Automation Statistics
10. 63% of corporations utilizing advertising automation outperform opponents
Greater than 60% of corporations that use advertising automation know-how outperform their opponents (who don’t).
Automating just a few advertising processes can deliver you forward of your competitors, so don’t sit on the chance; flip it into your aggressive benefit.
Supply: Lenskold Group
11. Advertising and marketing automation will increase leads and conversion charges
The wonderful profit of selling automation by no means ends – it was discovered that those that use automation in advertising enhance leads by 80% and conversions by 77%.
Supply: VentureBeat #1
12. 65% of entrepreneurs discover automation efficient
Whereas the proportion of those that really feel their advertising automation is “extraordinarily efficient” is decrease than these feeling “very efficient,” they nonetheless all profit considerably from making use of it. In truth, a really tiny proportion of respondents say it’s ineffective.
Supply: HubSpot
13. Advertising and marketing automation can increase gross sales productiveness by 14%+
It’s at all times good to know that automation can enhance gross sales productiveness and cut back advertising overhead. With advertising automation, you may drive gross sales up by 14.5% and cut back advertising overhead by 12.2%.
By the best way, have you ever seen our in depth sales statistics roundup?
Supply: Invesp
14. 74% say advertising automation’s most important profit is saving time
The one factor you may’t get again is time. And if there are instruments you should utilize to put it aside, that’s an enormous plus for a lot of professionals.
Practically 75% of pros say utilizing advertising automation know-how to save lots of time is certainly one of its most appreciable advantages.
Although there’s no such factor as setting and forgetting it since you nonetheless want to watch it, doing all of it manually takes A LOT extra time, so use automation as an alternative.
Supply: Invesp
15. 450%+ enhance in leads resulting from advertising automation
Whereas this isn’t one thing each enterprise and group can anticipate, a examine discovered an insane 451% enhance in certified leads simply through the use of advertising automation software program. Who doesn’t need extra leads?
What’s extra, 39% report that it additionally improves the standard of leads.
Supply: Oracle
16. 49% identify advertising personalization prospects as the most important profit
It’s mentioned time and time once more that together with the aspect of personalization in advertising scores you significantly better outcomes. And virtually 50% of respondents say that probably the most necessary advantages of selling automation is making personalization doable.
Supply: Oracle
17. 320% extra income for individuals who use automated emails
When evaluating automated emails with non-automated ones, the previous can generate a staggering 320% extra income.
Enjoyable reality: Prospects who obtain an automatic deserted procuring cart electronic mail are 2.4 instances likelier to finish the acquisition.
Talking of which, we additionally curated an inventory of the must-know shopping cart abandonment statistics.
18. 78% say checklist segmentation is advertising automation’s greatest function
78% of entrepreneurs even go to this point and say they “can’t dwell with out” the checklist segmentation function that advertising automation incorporates. This is available in further helpful in electronic mail advertising (complementing the above stat).
Supply: Marketing campaign Monitor
Advertising and marketing Automation ROI Statistics
19. 63% of pros who implement advertising automation anticipate to reap advantages inside 6 months
Once you use a brand new know-how that guarantees nice outcomes, you anticipate them. And the identical goes for 63% of pros who determine to implement advertising automation – they wish to see advantages whing half a yr of utilizing it.
Because of this, 44% really do see a return inside six months. The explanation why the remainder don’t differ, however this can be a good indisputable fact that raises confidence in each one contemplating utilizing advertising automation.
Supply: Oracle
20. $1 in, $5.44 again
A examine discovered that organizations that use advertising automation take pleasure in a return of $5.44 for each greenback spent within the first three years with a payback interval of underneath six months.
Supply: Nucleus Research
21. 180% greater conversion charges for automated emails than batch emails
As a substitute of utilizing batch emails, utilizing the automation course of can enhance conversion charges by 180%. In addition to, the clicking price is 380% greater, too.
In accordance with VentureBeat, triggered emails can drive over 620% greater conversions responses of “batch and blast” emails.
Supply: VentureBeat #2
22. Corporations that nurture leads generate 50% extra sales-ready leads for 33% cheaper
Lead nurturing and automation go hand in hand exceptionally properly. And the businesses who know what they’re doing generate half extra gross sales at 33% much less value. Plus, nurtured leads make 47% larger purchases than non-nurtured leads.
Supply: Adobe #1
23. 47% of customers identify gross sales income as crucial advertising automation technique
Whereas elevated lead era and lead nurturing obtained probably the most votes, almost half of the respondents say their most necessary aim of selling automation is (an elevated) gross sales income.
Supply: Invesp
Advertising and marketing Automation Adoption Statistics
24. 33% say lack of inner experience is the most important advertising automation adoption barrier
Whereas corporations identify totally different advertising automation adoption obstacles and challenges, three of the extra frequent ones are lack of inner experience (33%), poor/inadequate information (24%) and lack of prioritization (24%).
Supply: ResearchGate
25. 60% of corporations discover implementing advertising automation difficult
A reasonably important proportion of corporations report they discovered the implementation of selling automation into their system difficult. Additionally, 16% say it’s tough to create high quality automation.
Supply: Oracle
26. These profitable with digital advertising will enhance their spending on advertising automation
63% of corporations who’ve been profitable with digital advertising plan to speculate extra in advertising automation.
Supply: Oracle
27. Practically half of the businesses use advertising automation
49% of corporations are utilizing advertising automation in a roundabout way or one other as a result of they know the way a lot worth it brings them.
From electronic mail and web optimization to promoting (don’t miss our advertising statistics) and social media, some automate solely components of their companies and a few almost all the pieces. Truly, 75% of entrepreneurs say they profit from at the very least one kind of selling automation device.
Supply: Moosend
28. 58% state worth as the primary driving power when selecting a advertising automation answer
When purchasing for a advertising automation answer, virtually 60% of entrepreneurs say worth is the primary driving power, adopted by ease of use.
| Driving components | Share of respondents |
| Value | 58% |
| Ease of use | 54% |
| Customer support | 27% |
| Customization choices | 24% |
| Integration capabilities | 22% |
| Breadth of options | 21% |
| Depth of options | 19% |
| Information visualization/analytics | 13% |
| Streamlined onboarding/coaching | 11% |
| Information consolidation capabilities | 10% |
Supply: Ascend2
Advertising and marketing Automation Traits & Challenges Statistics
29. 32% of surveyed mentioned they mix AI with advertising automation
Synthetic intelligence and advertising automation work collectively properly throughout varied sectors and duties, eradicating handbook work whereas enhancing the client expertise. (I’m positive you’ll additionally acquire a lot worth by means of our customer experience statistics.)
| Space | Share of respondents |
| Paid promoting | 32% |
| E mail personalization | 32% |
| Product/content material advice | 22% |
| Personalizing electronic mail topic traces | 22% |
| Predictive analytics | 18% |
| Account identification | 18% |
| Chatbots | 16% |
| Marketing campaign ship/deployment timing | 16% |
| Segmentation | 12% |
Supply: Ascend2
30. 60% plan to extend their advertising automation finances
Most professionals plan on growing their advertising automation budgets – sure, as a result of it really works for them. In the meantime, 30% reported that their finances wouldn’t change, whereas solely 10%+ mentioned they’d lower it.
Supply: Statista
31. The chatbot market is forecast to develop to approx. $1.25 billion by 2025
There’s no signal of stopping the utilization of chatbots. The chatbot market was at solely $190 million in 2016, however it’s anticipated to develop to roughly $1.25 billion by 2025.
Enjoyable reality: The AI market is predicted to develop to $118 billion by 2025.
Supply: Statista
32. 1/3 anticipate advertising automation to turn out to be much more necessary in digital advertising
The way forward for digital advertising will include numerous non-human work, which is what we’re already experiencing right now. 1/3 of pros anticipate advertising automation to turn out to be an much more crucial position in the way forward for digital advertising.
Supply: Oracle
33. 80% of the promoting course of will likely be automated
Though the info is for 2022, and the proportion could also be even bigger right now, Phil Gaughran of McGarryBowen predicted that 80% of the promoting course of to be automated.
Supply: Adobe #2
Different Advertising and marketing Automation Statistics
34. Hubspot is the biggest advertising automation supplier
The three largest advertising automation suppliers are Hubspot, Lively Marketing campaign and Adobe Expertise Cloud, taking 50% of the pie.
Furthermore, virtually 35% of consumers use Hubspot, whereas solely round of consumers 15% Lively Marketing campaign and Adobe Expertise Cloud mixed.
Supply: Statista
35. 40% plan to undertake advertising automation inside 12 months
In accordance with a survey involving trade professionals, entrepreneurs and publishers, 40% mentioned they plan to undertake a advertising automation platform within the coming twelve months. Alternatively, 20% mentioned they’d cease utilizing the know-how.
Supply: Statista
36. Half of the entrepreneurs nr. 1 “need” when utilizing a advertising automation answer is straightforward integration
On the subject of the entrepreneurs’ wants for options in a advertising automation answer, 50% anticipate simple integration into their current content material administration, CRM and ERP methods.
| Advertising and marketing automation options | Share of respondents |
| Simple integration into current methods | 50% |
| Lead qualification/scoring capabilities | 45% |
| Content material creation and electronic mail workflows | 35% |
| eCommerce storefront integration | 12% |
Supply: Oracle
37. Virtually 70% of customers say advertising automation is well worth the worth
With many options and features, a advertising automation system can kind out for you, it’s a worthy buy for 69% of customers. However solely 11% of corporations say it’s too costly and never price the fee.
Supply: Oracle
38. 70% of entrepreneurs really feel measuring the success of selling automation is straightforward
To be extra precise, 11% say it’s “extraordinarily simple” and 59% “considerably simple,” whereas the opposite 30% discover it considerably or extraordinarily tough when measuring the success of selling automation in reaching their necessary aims.
Supply: Ascend2
39. Advertising and marketing automation can increase productiveness by 20%
If not one of the above advantages of utilizing advertising automation have satisfied you but, realizing that utilizing it may increase your enterprise productiveness by 20% may lastly do the trick.
However that is simply of a small section of the worth that adopting this know-how brings.
Supply: Nucleus Research
40. 90% greater buyer retention for omnichannel advertising automation
These corporations that use omnichannel advertising automation expertise 90% better buyer retention than these utilizing single-channel automation.
Moreover, these utilizing three or extra channels take pleasure in a 250% greater buy price.
Supply: Omnisend
41. 50% of SMBs use advertising automation for electronic mail drip campaigns
As a substitute of sending them manually, half of the small and medium-sized companies leverage advertising automation for his or her electronic mail advertising drip campaigns.
Supply: Statista
42. Automating social media and advertisements can prevent 6 hours per week
Implementing advertising automation instruments for updating social media profiles with contemporary posts in addition to managing advertisements, can prevent six hours per week.
Supply: Entrepreneur
43. 48% of entrepreneurs say automation builds a stronger buyer relationship
As a result of gross sales and advertising automation allows real-time interactions 24/7, almost half of entrepreneurs say it helps them create long-lasting and stronger buyer relationships. (It additionally helps them increase lead era and retention.)
Supply: Italian Journal Of Marketing
Conclusion
“Set it and neglect it.”
Okay, that’s not exactly how automation works, however as you realized from the advertising automation statistics above, it may prevent loads of money and time.
Not simply that, however you’ll even have far more glad prospects (if you introduce personalised automation).
You’ll be able to obtain a lot greater ranges of effectivity when you embrace the ability of selling automation.
As know-how evolves, staying knowledgeable in regards to the newest developments and statistics in advertising automation will likely be important for staying forward of the competitors and driving sustainable progress.
Take the ability of automation to your benefit, unleash new prospects and drive your advertising efforts to the following degree.
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