Are you prepared to achieve huge insights into how one can enhance what you are promoting by way of these advertising and marketing automation statistics?
Hey, in case your competitors makes use of automation and also you don’t, you’ll seemingly keep (far) behind.
Unlocking the true potential of selling automation has grow to be a high precedence for companies in at this time’s digital panorama.
The position of automation can assist corporations throughout all sectors, together with enhancing their advertising and marketing methods and streamlining buyer engagement. (Save money and time!)
Uncover how companies leverage automation to spice up conversion charges, optimize lead nurturing, and drive income.
And that’s when these advertising and marketing automation stats come into play.
This put up covers:
Advertising and marketing Automation Statistics (Our Prime Picks)
- Over 70% of profitable corporations use automation
- Virtually 60% of entrepreneurs use automation for process administration
- Advertising and marketing automation market income to hit $13+ billion by 2030
- 63% of corporations utilizing advertising and marketing automation outperform opponents
- Advertising and marketing automation can enhance gross sales productiveness by 14%+
- 78% say checklist segmentation is advertising and marketing automation’s greatest function
- 180% increased conversion charges for automated emails than batch emails
- 60% of corporations discover implementing advertising and marketing automation difficult
- Virtually 70% of customers say advertising and marketing automation is definitely worth the worth
How Many Entrepreneurs Use Automation?
1. Over 70% of profitable corporations use automation
A research of 400+ primarily B2B entrepreneurs discovered that 72% of profitable corporations use advertising and marketing automation, in comparison with solely 18% of unsuccessful ones.
Be aware: A report by HubSpot says that 76% of corporations use automation.
Though the odds differ barely, typically talking, many profit from automation – and it’s best to too.
Furthermore, 84% of profitable corporations leverage CRM/gross sales automation, whereas solely half (42%) of unsuccessful corporations do.
Supply: ResearchGate, HubSpot
2. 87% of corporations plan to introduce advertising and marketing automation
Although the worth of selling automation software program isn’t a brand new factor and plenty of are acquainted with its benefit, nonetheless only a few use it extensively.
Almost 90% of corporations report they plan to make use of advertising and marketing automation software program, whereas solely 2% of entrepreneurs mentioned they don’t plan to make use of it sooner or later. An extra 10% suppose advertising and marketing automation received’t deliver the corporate the anticipated worth.
Yup, advertising and marketing automation IS the longer term.
Supply: ResearchGate
3. Advertising and marketing is the biggest sector that makes use of automation
Relating to automation software program, entrepreneurs benefit from it 76% greater than gross sales and a whopping 139% greater than finance.
Supply: HubSpot
4. Virtually 60% of entrepreneurs use automation for process administration
The three most typical usages of automation amongst entrepreneurs are process administration, content material automation and chatbots.
Cause | Share of respondents |
Process administration | 58% |
Content material automation | 42% |
Chatbots | 31% |
Supply: HubSpot
5. 47% of corporations use bots in advertising and marketing
The rise of (chat)bots is repeatedly rising; nonetheless, lower than 50% of corporations use them of their advertising and marketing methods. 43% don’t use it, whereas 10% of respondents aren’t positive whether or not they use bots or not.
Supply: HubSpot
6. 55% of entrepreneurs use automation in e mail advertising and marketing
In comparison with 40% in 2021, 15% extra entrepreneurs adopted automation in 2022 for e mail advertising and marketing. Social media administration and paid advertisements are the second and third main areas of selling automation.
Space | 2022 | 2021 |
E-mail advertising and marketing | 55% | 40% |
Social media administration | 44% | 39% |
Paid advertisements | 26% | 32% |
Touchdown pages | 27% | 26% |
Marketing campaign monitoring | 23% | 23% |
Content material administration | 29% | 22% |
Account-based advertising and marketing | 21% | 21% |
Stay chat | 17% | 21% |
Workflows/visualization | 18% | 19% |
web optimization efforts | 18% | 18% |
We additionally curated an inventory of an important social media statistics it’s best to find out about.
Supply: Ascend2
7. Advertising and marketing automation market income to hit $13+ billion by 2030
The advertising and marketing automation business is on a steady rise and such is the forecast all the best way to the 12 months 2030. The market is anticipated to hit nearly $5.9 billion in income in 2023.
12 months | Advertising and marketing automation market income |
2030 | $13.7+ billion |
2029 | $12.1+ billion |
2028 | $10.7+ billion |
2027 | $9.5+ billion |
2026 | $8.4+ billion |
2025 | $7.4+ billion |
2024 | $6.6+ billion |
2023 | $5.8+ billion |
2022 | $5.1+ billion |
2021 | $4.7+ billion |
Supply: Statista
8. Advertising and marketing automation software program market income to hit $11.2 billion by 2031
In response to Statista, the advertising and marketing automation software program market income is anticipated to develop to $5.Four billion in 2023. The rising development will proceed within the coming years, anticipating to surpass the $11.2 billion mark.
Supply: Statista
9. 58% of entrepreneurs use advertising and marketing automation for upselling
Almost 60% of entrepreneurs leverage advertising and marketing automation after they upsell.
The upselling automation occurs earlier than, throughout, or after the acquisition – and this could all be (simply) automated.
Supply: Moosend
Advantages Of Advertising and marketing Automation Statistics
10. 63% of corporations utilizing advertising and marketing automation outperform opponents
Greater than 60% of corporations that use advertising and marketing automation know-how outperform their opponents (who don’t).
Automating just a few advertising and marketing processes can put you forward of your competitors, so don’t cross up the chance; flip it into your aggressive benefit.
Supply: Lenskold Group
11. Advertising and marketing automation will increase leads and conversion charges
The wonderful profit of selling automation by no means ends – it was discovered that those that use automation in advertising and marketing enhance leads by 80% and conversions by 77%.
Supply: VentureBeat #1
12. 65% of entrepreneurs discover automation efficient
Whereas the share of those that really feel their advertising and marketing automation is “extraordinarily efficient” is decrease than these feeling “very efficient,” they nonetheless all profit considerably from making use of it. In actual fact, a really tiny proportion of respondents say it’s ineffective.
Supply: HubSpot
13. Advertising and marketing automation can enhance gross sales productiveness by 14%+
It’s all the time good to know that automation can enhance gross sales productiveness and scale back advertising and marketing overhead. With advertising and marketing automation, you may drive gross sales up by 14.5% and scale back advertising and marketing overhead by 12.2%.
By the best way, have you ever seen our intensive sales statistics roundup?
Supply: Invesp
14. 74% say advertising and marketing automation’s most vital profit is saving time
The one factor you may’t get again is time. And if there are instruments you should use to put it aside, that’s a giant plus for a lot of professionals.
Almost 75% of pros say utilizing advertising and marketing automation know-how to save lots of time is one in all its most appreciable advantages.
Although there’s no such factor as setting and forgetting it since you nonetheless want to watch it, doing all of it manually takes A LOT extra time, so use automation as an alternative.
Supply: Invesp
15. 450%+ enhance in leads as a consequence of advertising and marketing automation
Whereas this isn’t one thing each enterprise and group can count on, a research discovered an insane 451% enhance in certified leads simply through the use of advertising and marketing automation software program. Who doesn’t need extra leads?
What’s extra, 39% report that it additionally improves the standard of leads.
Supply: Oracle
16. 49% title advertising and marketing personalization potentialities as the most important profit
It’s mentioned time and time once more that together with personalization in advertising and marketing yields significantly better outcomes. And nearly 50% of respondents say that one of the vital essential advantages of selling automation is making personalization potential.
Supply: Oracle
17. 320% extra income for many who use automated emails
The previous can generate a staggering 320% extra income when evaluating automated emails with non-automated ones.
Enjoyable truth: Clients who obtain an automatic deserted purchasing cart e mail are 2.Four occasions likelier to finish the acquisition.
Talking of which, we additionally curated an inventory of the must-know shopping cart abandonment statistics.
Supply: Campaign Monitor
18. 78% say checklist segmentation is advertising and marketing automation’s greatest function
78% of entrepreneurs even go thus far and say they “can’t stay with out” the checklist segmentation function that advertising and marketing automation comprises. This is available in further helpful in e mail advertising and marketing (complementing the above stat).
Supply: Marketing campaign Monitor
Advertising and marketing Automation ROI Statistics
19. 63% of pros who implement advertising and marketing automation count on to reap advantages inside 6 months
Once you use a brand new know-how that guarantees nice outcomes, you count on them. And the identical goes for 63% of pros who resolve to implement advertising and marketing automation – they wish to see advantages whing half a 12 months of utilizing it.
Consequently, 44% truly do see a return inside six months. The the reason why the remaining don’t differ, however this can be a good undeniable fact that raises confidence in everybody contemplating utilizing advertising and marketing automation.
Supply: Oracle
20. $1 in, $5.44 again
A research discovered that organizations that use advertising and marketing automation take pleasure in a return of $5.44 for each greenback spent within the first three years with a payback interval of below six months.
Supply: Nucleus Research
21. 180% increased conversion charges for automated emails than batch emails
As an alternative of utilizing batch emails, utilizing the automation course of can enhance conversion charges by 180%. Moreover, the clicking charge is 380% increased, too.
In response to VentureBeat, triggered emails can drive over 620% increased conversions responses of “batch and blast” emails.
Supply: VentureBeat #2
22. Corporations that nurture leads generate 50% extra sales-ready leads for 33% cheaper
Lead nurturing and automation go hand in hand exceptionally properly. Corporations that know what they’re doing generate half extra gross sales at 33% much less price. Plus, nurtured leads make 47% larger purchases than non-nurtured leads.
Supply: Adobe #1
23. 47% of customers title gross sales income as an important advertising and marketing automation technique
Whereas elevated lead technology and lead nurturing obtained probably the most votes, practically half of the respondents say their most essential purpose of selling automation is (an elevated) gross sales income.
Supply: Invesp
Advertising and marketing Automation Adoption Statistics
24. 33% say lack of inside experience is the most important advertising and marketing automation adoption barrier
Whereas corporations title totally different advertising and marketing automation adoption boundaries and challenges, three of the extra frequent ones are lack of inside experience (33%), poor/inadequate information (24%) and lack of prioritization (24%).
Supply: ResearchGate
25. 60% of corporations discover implementing advertising and marketing automation difficult
A fairly vital proportion of corporations report they discovered the implementation of selling automation into their system difficult. Additionally, 16% say it’s troublesome to create high quality automation.
Supply: Oracle
26. These profitable with digital advertising and marketing will enhance their spending on advertising and marketing automation
63% of corporations who’ve been profitable with digital advertising and marketing plan to speculate extra in advertising and marketing automation.
Supply: Oracle
27. Almost half of the businesses use advertising and marketing automation
49% of corporations are utilizing advertising and marketing automation indirectly or one other as a result of they know the way a lot worth it brings them.
From e mail and web optimization to promoting (don’t miss our advertising statistics) and social media, some automate solely components of their companies and a few practically every little thing. 75% of entrepreneurs say they profit from a minimum of one sort of selling automation instrument.
Supply: Moosend
28. 58% state worth as the primary driving power when selecting a advertising and marketing automation answer
When searching for a advertising and marketing automation answer, nearly 60% of entrepreneurs say worth is the primary driving power, adopted by ease of use.
Driving components | Share of respondents |
Value | 58% |
Ease of use | 54% |
Customer support | 27% |
Customization choices | 24% |
Integration capabilities | 22% |
Breadth of options | 21% |
Depth of options | 19% |
Knowledge visualization/analytics | 13% |
Streamlined onboarding/coaching | 11% |
Knowledge consolidation capabilities | 10% |
Supply: Ascend2
Advertising and marketing Automation Traits & Challenges Statistics
29. 32% of surveyed mentioned they mix AI with advertising and marketing automation
Synthetic intelligence and advertising and marketing automation work collectively properly throughout varied sectors and duties, eradicating guide work whereas bettering the shopper expertise. (I’m positive you’ll additionally acquire a lot worth by way of our customer experience statistics.)
Space | Share of respondents |
Paid promoting | 32% |
E-mail personalization | 32% |
Product/content material suggestion | 22% |
Personalizing e mail topic strains | 22% |
Predictive analytics | 18% |
Account identification | 18% |
Chatbots | 16% |
Marketing campaign ship/deployment timing | 16% |
Segmentation | 12% |
Supply: Ascend2
30. 60% plan to extend their advertising and marketing automation price range
Most professionals plan on rising their advertising and marketing automation budgets – sure, as a result of it really works for them. In the meantime, 30% reported that their price range wouldn’t change, whereas solely 10%+ mentioned they’d lower it.
Supply: Statista
31. The chatbot market is forecast to develop to approx. $1.25 billion by 2025
There’s no signal of stopping the utilization of chatbots. The chatbot market was at solely $190 million in 2016, however it’s anticipated to develop to roughly $1.25 billion by 2025.
Enjoyable truth: The AI market is predicted to develop to $118 billion by 2025.
Supply: Statista
32. 1/Three count on advertising and marketing automation to grow to be much more essential in digital advertising and marketing
The way forward for digital advertising and marketing will contain quite a lot of non-human work, which is what we’re already experiencing. Nevertheless, 1/Three of pros count on advertising and marketing automation to grow to be an much more essential position on this future.
Supply: Oracle
33. 80% of the promoting course of can be automated
Though the info is for 2022, and the share could also be even bigger at this time, Phil Gaughran of McGarryBowen predicted that 80% of the promoting course of to be automated.
Supply: Adobe #2
Different Advertising and marketing Automation Statistics
34. Hubspot is the biggest advertising and marketing automation supplier
The three largest advertising and marketing automation suppliers are Hubspot, Energetic Marketing campaign and Adobe Expertise Cloud, taking 50% of the pie.
Furthermore, nearly 35% of shoppers use Hubspot, whereas solely round of shoppers 15% Energetic Marketing campaign and Adobe Expertise Cloud mixed.
Supply: Statista
35. 40% plan to undertake advertising and marketing automation inside 12 months
In response to a survey involving business professionals, entrepreneurs and publishers, 40% mentioned they plan to undertake a advertising and marketing automation platform within the coming twelve months. Alternatively, 20% mentioned they’d cease utilizing the know-how.
Supply: Statista
36. Half of the entrepreneurs nr. 1 “need” when utilizing a advertising and marketing automation answer is simple integration
Relating to the entrepreneurs’ wants for options in a advertising and marketing automation answer, 50% count on simple integration into their present content material administration, CRM and ERP methods.
Advertising and marketing automation options | Share of respondents |
Simple integration into present methods | 50% |
Lead qualification/scoring capabilities | 45% |
Content material creation and e mail workflows | 35% |
eCommerce storefront integration | 12% |
Supply: Oracle
37. Virtually 70% of customers say advertising and marketing automation is definitely worth the worth
With many options and capabilities, a advertising and marketing automation system can kind out for you, it’s a worthy buy for 69% of customers. However solely 11% of corporations say it’s too costly and never value the price.
Supply: Oracle
38. 70% of entrepreneurs really feel measuring the success of selling automation is simple
To be extra actual, 11% say it’s “extraordinarily simple” and 59% “considerably simple,” whereas the opposite 30% discover it considerably or extraordinarily troublesome to measure advertising and marketing automation’s success in attaining their essential aims.
Supply: Ascend2
39. Advertising and marketing automation can enhance productiveness by 20%
If not one of the above advantages of utilizing advertising and marketing automation have satisfied you but, figuring out that utilizing it will probably enhance what you are promoting productiveness by 20% may lastly do the trick.
However that is simply of a small phase of the worth that adopting this know-how brings.
Supply: Nucleus Research
40. 90% increased buyer retention for omnichannel advertising and marketing automation
These corporations that use omnichannel advertising and marketing automation expertise 90% better buyer retention than these utilizing single-channel automation.
Moreover, these utilizing three or extra channels take pleasure in a 250% increased buy charge.
Supply: Omnisend
41. 50% of SMBs use advertising and marketing automation for e mail drip campaigns
As an alternative of sending them manually, half of the small and medium-sized companies leverage advertising and marketing automation for his or her e mail advertising and marketing drip campaigns.
Supply: Statista
42. Automating social media and advertisements can prevent 6 hours per week
Implementing advertising and marketing automation instruments for updating social media profiles with contemporary posts in addition to managing advertisements, can prevent six hours per week.
Supply: Entrepreneur
43. 48% of entrepreneurs say automation builds a stronger buyer relationship
As a result of gross sales and advertising and marketing automation allows real-time interactions 24/7, practically half of entrepreneurs say it helps them create long-lasting and stronger buyer relationships. (It additionally helps them enhance lead technology and retention.)
Supply: Italian Journal Of Marketing
Conclusion
“Set it and neglect it.”
Okay, that’s not exactly how automation works, however as you realized from the advertising and marketing automation statistics above, it will probably prevent loads of money and time.
Not simply that, however you’ll even have far more glad clients (whenever you introduce personalised automation).
You may obtain a lot increased ranges of effectivity when you embrace the facility of selling automation.
As know-how evolves, staying knowledgeable concerning the newest developments and statistics in advertising and marketing automation can be important for staying forward of the competitors and driving sustainable progress.
Use automation’s energy to your benefit, unleash new potentialities, and drive your advertising and marketing efforts to the subsequent degree.
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