Marketing Automation Statistics (How Many Marketers Use Automation?)

Are you prepared to realize huge insights into how one can enhance your enterprise by means of these advertising automation statistics?

Hey, in case your competitors makes use of automation and also you don’t, you’ll doubtless keep (far) behind.

Unlocking the true potential of selling automation has turn out to be a high precedence for companies in right now’s digital panorama.

The position of automation will help corporations throughout all sectors, together with enhancing their advertising methods and streamlining buyer engagement. (Save money and time!)

Uncover how companies leverage automation to spice up conversion charges, optimize lead nurturing, and drive income.

And that’s when these advertising automation stats come into play.

This publish covers:

Advertising and marketing Automation Statistics (Our Prime Picks)

  • Over 70% of profitable corporations use automation
  • Virtually 60% of entrepreneurs use automation for activity administration
  • Advertising and marketing automation market income to hit $13+ billion by 2030
  • 63% of corporations utilizing advertising automation outperform opponents
  • Advertising and marketing automation can increase gross sales productiveness by 14%+
  • 78% say checklist segmentation is advertising automation’s greatest function
  • 180% greater conversion charges for automated emails than batch emails
  • 60% of corporations discover implementing advertising automation difficult
  • Virtually 70% of customers say advertising automation is well worth the worth

How Many Entrepreneurs Use Automation?

1. Over 70% of profitable corporations use automation

A examine of 400+ primarily B2B entrepreneurs discovered that 72% of profitable corporations use advertising automation, in comparison with solely 18% of unsuccessful ones.

Word: A report by HubSpot says that 76% of corporations use automation.

Though the odds differ barely, typically talking, many profit from automation – and you must too.

Furthermore, when utilizing CRM/gross sales automation, 84% of profitable corporations leverage it, whereas solely half (42%) of unsuccessful corporations.

Supply: ResearchGate, HubSpot

2. 87% of corporations plan to introduce advertising automation

Although the worth of selling automation software program isn’t a brand new factor and lots of are accustomed to its benefit, nonetheless only a few use it extensively.

Practically 90% of corporations report they plan to make use of advertising automation software program, whereas solely 2% of entrepreneurs mentioned they don’t plan to make use of it sooner or later. An extra 10% suppose advertising automation gained’t deliver the corporate the anticipated worth.

Yup, advertising automation IS the long run.

Supply: ResearchGate

3. Advertising and marketing is the biggest sector that makes use of automation

On the subject of automation software program, entrepreneurs reap the benefits of it 76% greater than gross sales and a whopping 139% greater than finance.

Supply: HubSpot

4. Virtually 60% of entrepreneurs use automation for activity administration

The three commonest usages of automation amongst entrepreneurs are activity administration, content material automation and chatbots.

Cause Share of respondents
Activity administration 58%
Content material automation 42%
Chatbots 31%
Explanation why entrepreneurs use automation

Supply: HubSpot

5. 47% of corporations use bots in advertising

The rise of (chat)bots is repeatedly rising; nonetheless, lower than 50% of corporations use them of their advertising methods. 43% don’t use it, whereas 10% of respondents aren’t positive whether or not they use bots or not.

Supply: HubSpot

6. 55% of entrepreneurs use automation in electronic mail advertising

In comparison with 40% in 2021, 15% extra entrepreneurs adopted automation in 2022 for electronic mail advertising. Social media administration and paid advertisements are the second and third main areas of selling automation.

Space 2022 2021
E mail advertising 55% 40%
Social media administration 44% 39%
Paid advertisements 26% 32%
Touchdown pages 27% 26%
Marketing campaign monitoring 23% 23%
Content material administration 29% 22%
Account-based advertising 21% 21%
Dwell chat 17% 21%
Workflows/visualization 18% 19%
web optimization efforts 18% 18%
Change in advertising automation between 2021 and 2022

We additionally curated an inventory of crucial social media statistics you must learn about.

Supply: Ascend2

7. Advertising and marketing automation market income to hit $13+ billion by 2030

The advertising automation trade is on a steady rise and such is the forecast all the best way to the yr 2030. The market is anticipated to hit virtually $5.9 billion in income in 2023.

12 months Advertising and marketing automation market income
2030 $13.7+ billion
2029 $12.1+ billion
2028 $10.7+ billion
2027 $9.5+ billion
2026 $8.4+ billion
2025 $7.4+ billion
2024 $6.6+ billion
2023 $5.8+ billion
2022 $5.1+ billion
2021 $4.7+ billion
Advertising and marketing automation market income through the years

Supply: Statista

8. Advertising and marketing automation software program market income to hit $11.2 billion by 2031

In accordance with Statista, the advertising automation software program market income is anticipated to develop to $5.4 billion in 2023. The rising pattern will proceed within the coming years, anticipating to surpass the $11.2 billion mark.

Supply: Statista

9. 58% of entrepreneurs use advertising automation for upselling

Practically 60% of entrepreneurs leverage advertising automation after they upsell.

The upselling automation occurs earlier than the acquisition, through the buy or after the acquisition – and this could all be (simply) automated.

Supply: Moosend

Advantages Of Advertising and marketing Automation Statistics

10. 63% of corporations utilizing advertising automation outperform opponents

Greater than 60% of corporations that use advertising automation know-how outperform their opponents (who don’t).

Automating just a few advertising processes can deliver you forward of your competitors, so don’t sit on the chance; flip it into your aggressive benefit.

Supply: Lenskold Group

11. Advertising and marketing automation will increase leads and conversion charges

The wonderful profit of selling automation by no means ends – it was discovered that those that use automation in advertising enhance leads by 80% and conversions by 77%.

Supply: VentureBeat #1

12. 65% of entrepreneurs discover automation efficient

Whereas the proportion of those that really feel their advertising automation is “extraordinarily efficient” is decrease than these feeling “very efficient,” they nonetheless all profit considerably from making use of it. In truth, a really tiny proportion of respondents say it’s ineffective.

Supply: HubSpot

13. Advertising and marketing automation can increase gross sales productiveness by 14%+

It’s at all times good to know that automation can enhance gross sales productiveness and cut back advertising overhead. With advertising automation, you may drive gross sales up by 14.5% and cut back advertising overhead by 12.2%.

By the best way, have you ever seen our in depth sales statistics roundup?

Supply: Invesp

14. 74% say advertising automation’s most important profit is saving time

The one factor you may’t get again is time. And if there are instruments you should utilize to put it aside, that’s an enormous plus for a lot of professionals.

Practically 75% of pros say utilizing advertising automation know-how to save lots of time is certainly one of its most appreciable advantages.

Although there’s no such factor as setting and forgetting it since you nonetheless want to watch it, doing all of it manually takes A LOT extra time, so use automation as an alternative.

Supply: Invesp

15. 450%+ enhance in leads resulting from advertising automation

Whereas this isn’t one thing each enterprise and group can anticipate, a examine discovered an insane 451% enhance in certified leads simply through the use of advertising automation software program. Who doesn’t need extra leads?

What’s extra, 39% report that it additionally improves the standard of leads.

Supply: Oracle

16. 49% identify advertising personalization prospects as the most important profit

It’s mentioned time and time once more that together with the aspect of personalization in advertising scores you significantly better outcomes. And virtually 50% of respondents say that probably the most necessary advantages of selling automation is making personalization doable.

Supply: Oracle

17. 320% extra income for individuals who use automated emails

When evaluating automated emails with non-automated ones, the previous can generate a staggering 320% extra income.

Enjoyable reality: Prospects who obtain an automatic deserted procuring cart electronic mail are 2.4 instances likelier to finish the acquisition.

Talking of which, we additionally curated an inventory of the must-know shopping cart abandonment statistics.

Supply: Campaign Monitor

18. 78% say checklist segmentation is advertising automation’s greatest function

78% of entrepreneurs even go to this point and say they “can’t dwell with out” the checklist segmentation function that advertising automation incorporates. This is available in further helpful in electronic mail advertising (complementing the above stat).

Supply: Marketing campaign Monitor

Advertising and marketing Automation ROI Statistics

19. 63% of pros who implement advertising automation anticipate to reap advantages inside 6 months

Once you use a brand new know-how that guarantees nice outcomes, you anticipate them. And the identical goes for 63% of pros who determine to implement advertising automation – they wish to see advantages whing half a yr of utilizing it.

Because of this, 44% really do see a return inside six months. The explanation why the remainder don’t differ, however this can be a good indisputable fact that raises confidence in each one contemplating utilizing advertising automation.

Supply: Oracle

20. $1 in, $5.44 again

A examine discovered that organizations that use advertising automation take pleasure in a return of $5.44 for each greenback spent within the first three years with a payback interval of underneath six months.

Supply: Nucleus Research

21. 180% greater conversion charges for automated emails than batch emails

As a substitute of utilizing batch emails, utilizing the automation course of can enhance conversion charges by 180%. In addition to, the clicking price is 380% greater, too.

In accordance with VentureBeat, triggered emails can drive over 620% greater conversions responses of “batch and blast” emails.

Supply: VentureBeat #2

22. Corporations that nurture leads generate 50% extra sales-ready leads for 33% cheaper

Lead nurturing and automation go hand in hand exceptionally properly. And the businesses who know what they’re doing generate half extra gross sales at 33% much less value. Plus, nurtured leads make 47% larger purchases than non-nurtured leads.

Supply: Adobe #1

23. 47% of customers identify gross sales income as crucial advertising automation technique

Whereas elevated lead era and lead nurturing obtained probably the most votes, almost half of the respondents say their most necessary aim of selling automation is (an elevated) gross sales income.

Supply: Invesp

Advertising and marketing Automation Adoption Statistics

24. 33% say lack of inner experience is the most important advertising automation adoption barrier

Whereas corporations identify totally different advertising automation adoption obstacles and challenges, three of the extra frequent ones are lack of inner experience (33%), poor/inadequate information (24%) and lack of prioritization (24%).

Supply: ResearchGate

25. 60% of corporations discover implementing advertising automation difficult

A reasonably important proportion of corporations report they discovered the implementation of selling automation into their system difficult. Additionally, 16% say it’s tough to create high quality automation.

Supply: Oracle

26. These profitable with digital advertising will enhance their spending on advertising automation

63% of corporations who’ve been profitable with digital advertising plan to speculate extra in advertising automation.

Supply: Oracle

27. Practically half of the businesses use advertising automation

49% of corporations are utilizing advertising automation in a roundabout way or one other as a result of they know the way a lot worth it brings them.

From electronic mail and web optimization to promoting (don’t miss our advertising statistics) and social media, some automate solely components of their companies and a few almost all the pieces. Truly, 75% of entrepreneurs say they profit from at the very least one kind of selling automation device.

Supply: Moosend

28. 58% state worth as the primary driving power when selecting a advertising automation answer

When purchasing for a advertising automation answer, virtually 60% of entrepreneurs say worth is the primary driving power, adopted by ease of use.

Driving components Share of respondents
Value 58%
Ease of use 54%
Customer support 27%
Customization choices 24%
Integration capabilities 22%
Breadth of options 21%
Depth of options 19%
Information visualization/analytics 13%
Streamlined onboarding/coaching 11%
Information consolidation capabilities 10%
The ten essential driving components of buying resolution of a advertising automation device

Supply: Ascend2

29. 32% of surveyed mentioned they mix AI with advertising automation

Synthetic intelligence and advertising automation work collectively properly throughout varied sectors and duties, eradicating handbook work whereas enhancing the client expertise. (I’m positive you’ll additionally acquire a lot worth by means of our customer experience statistics.)

Space Share of respondents
Paid promoting 32%
E mail personalization 32%
Product/content material advice 22%
Personalizing electronic mail topic traces 22%
Predictive analytics 18%
Account identification 18%
Chatbots 16%
Marketing campaign ship/deployment timing 16%
Segmentation 12%
Areas through which entrepreneurs use AI with advertising automation

Supply: Ascend2

30. 60% plan to extend their advertising automation finances

Most professionals plan on growing their advertising automation budgets – sure, as a result of it really works for them. In the meantime, 30% reported that their finances wouldn’t change, whereas solely 10%+ mentioned they’d lower it.

Supply: Statista

31. The chatbot market is forecast to develop to approx. $1.25 billion by 2025

There’s no signal of stopping the utilization of chatbots. The chatbot market was at solely $190 million in 2016, however it’s anticipated to develop to roughly $1.25 billion by 2025.

Enjoyable reality: The AI market is predicted to develop to $118 billion by 2025.

Supply: Statista

32. 1/3 anticipate advertising automation to turn out to be much more necessary in digital advertising

The way forward for digital advertising will include numerous non-human work, which is what we’re already experiencing right now. 1/3 of pros anticipate advertising automation to turn out to be an much more crucial position in the way forward for digital advertising.

Supply: Oracle

33. 80% of the promoting course of will likely be automated

Though the info is for 2022, and the proportion could also be even bigger right now, Phil Gaughran of McGarryBowen predicted that 80% of the promoting course of to be automated.

Supply: Adobe #2

Different Advertising and marketing Automation Statistics

34. Hubspot is the biggest advertising automation supplier

The three largest advertising automation suppliers are Hubspot, Lively Marketing campaign and Adobe Expertise Cloud, taking 50% of the pie.

Furthermore, virtually 35% of consumers use Hubspot, whereas solely round of consumers 15% Lively Marketing campaign and Adobe Expertise Cloud mixed.

Supply: Statista

35. 40% plan to undertake advertising automation inside 12 months

In accordance with a survey involving trade professionals, entrepreneurs and publishers, 40% mentioned they plan to undertake a advertising automation platform within the coming twelve months. Alternatively, 20% mentioned they’d cease utilizing the know-how.

Supply: Statista

36. Half of the entrepreneurs nr. 1 “need” when utilizing a advertising automation answer is straightforward integration

On the subject of the entrepreneurs’ wants for options in a advertising automation answer, 50% anticipate simple integration into their current content material administration, CRM and ERP methods.

Advertising and marketing automation options Share of respondents
Simple integration into current methods 50%
Lead qualification/scoring capabilities 45%
Content material creation and electronic mail workflows 35%
eCommerce storefront integration 12%
Probably the most wished advertising automation options

Supply: Oracle

37. Virtually 70% of customers say advertising automation is well worth the worth

With many options and features, a advertising automation system can kind out for you, it’s a worthy buy for 69% of customers. However solely 11% of corporations say it’s too costly and never price the fee.

Supply: Oracle

38. 70% of entrepreneurs really feel measuring the success of selling automation is straightforward

To be extra precise, 11% say it’s “extraordinarily simple” and 59% “considerably simple,” whereas the opposite 30% discover it considerably or extraordinarily tough when measuring the success of selling automation in reaching their necessary aims.

Supply: Ascend2

39. Advertising and marketing automation can increase productiveness by 20%

If not one of the above advantages of utilizing advertising automation have satisfied you but, realizing that utilizing it may increase your enterprise productiveness by 20% may lastly do the trick.

However that is simply of a small section of the worth that adopting this know-how brings.

Supply: Nucleus Research

40. 90% greater buyer retention for omnichannel advertising automation

These corporations that use omnichannel advertising automation expertise 90% better buyer retention than these utilizing single-channel automation.

Moreover, these utilizing three or extra channels take pleasure in a 250% greater buy price.

Supply: Omnisend

41. 50% of SMBs use advertising automation for electronic mail drip campaigns

As a substitute of sending them manually, half of the small and medium-sized companies leverage advertising automation for his or her electronic mail advertising drip campaigns.

Supply: Statista

42. Automating social media and advertisements can prevent 6 hours per week

Implementing advertising automation instruments for updating social media profiles with contemporary posts in addition to managing advertisements, can prevent six hours per week.

Supply: Entrepreneur

43. 48% of entrepreneurs say automation builds a stronger buyer relationship

As a result of gross sales and advertising automation allows real-time interactions 24/7, almost half of entrepreneurs say it helps them create long-lasting and stronger buyer relationships. (It additionally helps them increase lead era and retention.)

Supply: Italian Journal Of Marketing


“Set it and neglect it.”

Okay, that’s not exactly how automation works, however as you realized from the advertising automation statistics above, it may prevent loads of money and time.

Not simply that, however you’ll even have far more glad prospects (if you introduce personalised automation).

You’ll be able to obtain a lot greater ranges of effectivity when you embrace the ability of selling automation.

As know-how evolves, staying knowledgeable in regards to the newest developments and statistics in advertising automation will likely be important for staying forward of the competitors and driving sustainable progress.

Take the ability of automation to your benefit, unleash new prospects and drive your advertising efforts to the following degree.

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