How to Add Extra Product Options to WooCommerce

On-line shops usually have a one-sided and definitive method. The vendor provides an merchandise on the market, the customer buys it, after which the customer receives it. That is the fact for a lot of forms of gross sales, however not all.

As a matter of reality, there are whole product and repair classes that merely can’t be bought with out consulting the client to offer them a selection of choices. Previously, sending and receiving quotes was the best way to go for a lot of these services and products. However with prospects who’re extra impatient and who’re making up their minds on the fly, the quote may not be as efficient because it was.

It’s additionally a good suggestion so as to add additional choices to many merchandise so that you may give prospects a extra customized expertise. Increasingly persons are on the lookout for shops that provide comparable issues as a result of they wish to stand out from the competitors.

So, what are you able to do to make your retailer stand out? On this article, we’ll go over provide additional choices on WooCommerce, how they differ from the variable merchandise already on this platform, and discover out what software to make use of and use it.

What are the advantages of providing further choices on WooCommerce merchandise?

There are additionally a lot of different services and products that make this function an excellent addition. Basically, it brings the next advantages:

• Improve within the common order worth (AOV) – Including additional choices with further charges can actually assist enhance the worth of every order in your website. It’s necessary to keep in mind that order worth, buyer loyalty, and elevated visitors are three key components in guaranteeing the success of your retailer.
• Differentiation – As we talked about earlier than, giving prospects extra decisions lets them play an element in creating the product, which makes you stand out from the gang and the competitors.
• Greater buyer satisfaction – The additional choices give prospects the impression that there’s a devoted service for them, which makes them really feel like their salesperson is taking note of their wants.
• Cross-selling – You too can promote different merchandise utilizing further choices. Simply image this: you’re promoting a digital camera, and also you’ve acquired the choice of promoting it with an additional battery.

And rather more.

If you happen to’ve used WooCommerce earlier than, you is likely to be questioning what the distinction is between the variable choices that include the platform and the extra choices. Let’s shortly go over them:

• Variable choices – These are modifications that have an effect on some primary product options (like measurement, coloration, and materials) and are sometimes used for merchandise that come in several shapes (like garments). Every variation could have a special mounted value, nevertheless it’s usually the case that they’re priced equally to one another.
• Extra choices – These are additional options that don’t change the product itself. They’re often used so as to add particulars or objects to the product you’re shopping for, like equipment or customized engraving. On the subject of value, you’ll be able to select so as to add free choices in addition to paid choices, which can make the order extra helpful.

As you’ll be able to see, the 2 options aren’t interchangeable, however they’ll usually be used collectively. As an example, you might promote a T-shirt with completely different measurement and coloration choices, in addition to the choice so as to add a design to the T-shirt.

You may often add product variations by means of WooCommerce, however for the extra ones you’ll want to make use of a devoted plugin. Let’s work out how to try this.

Immediately, we’re going to have a look at WooCommerce Product Add-Ons & Extra Options. This plugin helps you to add a lot of various kinds of customized fields, providing you with full management over how they work.

The WooCommerce plugin is out there in two variations: a premium one with all of the bells and whistles, and a free one with fewer options. You may try it out earlier than shopping for it (there’s additionally a stay demo on the location that allows you to check out all its options):

When you’ve put in and activated the plugin, simply head to the WordPress aspect menu to seek out it. Subsequent, head over to YITH > Product Add-Ons & Further Choices. That is the place you’ll discover all of the blocks you should use to create new ones:

What are blocks? Blocks are teams of additional choices that you may create to supply completely different options to a number of merchandise. As we stated earlier than, we might create a “T-shirt” block with additional choices like picture importing and customized textual content. You should utilize this block with any product that has these two additional fields.

To create a block, simply click on the “+ Add block” button on the prime, and also you’ll be taken to the creation web page:

This web page is principally divided into two sections. Within the first part, you may give the block a reputation (so you’ll be able to inform it other than the others), set its precedence (the way it stacks up towards different blocks for a similar product), and select which merchandise to point out choices for and which prospects to point out them to.

On the backside, you’ll discover the “Choices” part, the place you’ll be able to add them by clicking “+ Add possibility”:

At this level, you’ll see all the additional product choices you’ll be able to select from:

As you’ll be able to see, you might have a lot of choices to select from, and a few of them could price additional, resembling:

• Checkbox – Packing containers that may be checked, and the consumer can choose a couple of of them (helpful for coming into a lot of further choices that add up to one another).
• Radio and Choose – The consumer can select only one possibility from the sphere (that is helpful for providing a number of options).
• Enter textual content and Textarea – Let buyer add their very own textual content in a piece (helpful for customizing merchandise and for sending requests to the seller).
• Shade swatch and Shade picker – Enable the consumer to pick out a coloration inside a palette.
• Quantity – Permits the consumer to pick out a numeric worth (helpful for sure providers, resembling copywriting).
• Label or picture – Permits the client to decide on by displaying associated pictures.
• Product – For the consumer to choose further merchandise. Very best for methods that use associated merchandise.
• Date – It’s an effective way to supply prospects the chance to choose a selected date and time sooner or later.
• File add – To add logos or pictures for the product.

As you’ll be able to see, the plugin provides quite a lot of freedom to customise the gross sales web page.

Instance: Custom-made T-shirt

Let’s dive into just a few direct examples. For the T-shirt product, we’re going so as to add a textual content add subject so prospects can print textual content on prime of their shirt. We additionally wish to make this selection improve the price of the product by $5.

So let’s go forward and choose the Enter textual content subject and title the brand new possibility:

As you’ll be able to see, the plugin helps you to add a title and outline that may present up earlier than the choice.

On the backside of the creation web page, you’ll additionally discover the worth part. Right here, you’ll be able to determine how the worth shall be displayed, whether or not to point out a full and a reduced value, and whether or not to make the sphere required or not:

When you’ve completed this and saved the choice, you’ll see it on the chosen product when the block is created. We’ve additionally included a devoted add subject, which is quite common for T-shirt customization:

As you’ll be able to see, the product value is $3.99 earlier than we add textual content to the sphere. However that modifications after we begin customizing the product:

The worth is now $8.99, which features a $3.99 base price and a $5 premium possibility.

The identical goes for all the opposite a number of fields.

Superior Customization Methods

Within the picture above, we put collectively a gross sales web page for a hoop. As you’ll be able to see, we added a “Choose” subject so prospects can select the ring diameter, and we added a “Checkbox” subject to allow them to select whether or not they need customized engraving or not.

The plugin additionally helps you to use conditional logic to make the gross sales web page simpler to navigate. As an example, on the subject of engraving, we needed to make the textual content subject for including your personal engraving solely present up when the client checks the devoted checkbox:

Doing that is quite simple: If you’re including the choices to the block that’ll be used for the ring, simply go to outline the conditional logic for the “Enter textual content” possibility. Make certain it’s solely proven if the “Sure, I would like a customized engraving” rule has been chosen:

You may check out all of the completely different combos you’ll be able to create with this plugin—there are literally thousands of them!

Conclusion

Further choices are nice for promoting sure services and products. They’re additionally a robust software in your eCommerce. They will improve the typical worth of every order, hold prospects glad and constant, and promote cross-selling.

Check out the numerous options of WooCommerce Product Add-Ons & Extra Options at no cost and see what you suppose. You too can take a look at the stay demo from YITH to see all of the premium options in motion.