Because the daybreak of time (or at the least because the daybreak of the Web), enterprise house owners and aspiring entrepreneurs have been asking this query: Do I actually need a web site, particularly if I’m already on social media?
The reply is a powerful “sure.”
Allow us to clarify why (and how one can get began).
1. A web site helps you to personal your on-line residence
In case your net presence is wholly depending on closed social media networks like TikTok, Instagram, or LinkedIn, you don’t all the time have these identical luxuries.
It is a phenomenon that creator and former Harvard Enterprise Assessment government editor Nicholas Carr as soon as known as “digital sharecropping,” a time period that refers to conditions the place a big platform proprietor successfully owns all of the content material that customers create.
While you construct your individual web site with an open platform like WordPress, you personal each a part of it. You’re free to customise it any approach you need and transfer it between web site internet hosting firms as you’d like. Whereas social media networks come and go, there are of us who’ve had their exact same web site because the mid-1990s. That’s a degree of stability social media alone can’t provide for your online business.
2. A web site offers you management over its look
Most social media platforms don’t enable a lot room for customized design or different aesthetic choices (with few exceptions like Tumblr, which it is best to try in case you haven’t shortly). With your individual web site, you will have full management over each side of its look.
You possibly can apply your individual branding, change the design, and add the pictures and photos you need. You can also make your web site seem like you. If you happen to’re a WordPress.com consumer, we provide thousands of themes you may select from (and in case you’re on a Business plan or above, you may add third-party themes too).
3. A web site offers you management over its performance
There are such a lot of issues you are able to do with a web site that aren’t doable with simply social media accounts.
If you happen to’re promoting merchandise on-line, want the power to guide appointments, or wish to seize curiosity from leads, a web site will make touchdown leads and clients a lot simpler than relying in your social profiles alone.
With a web site, you will have extra management over:
- The checkout course of and buying expertise.
- How your services and products are offered.
- The complete buyer expertise. A web site will be related to an email marketing service, advertising automation platform, CRM, and different providers which might be important to operating your online business. You may as well add ecommerce capabilities.
These items aren’t all the time doable with social media accounts, at the least not in a approach that’s optimum.
WordPress.com additionally provides entry to more than 50,000 WordPress plugins that will let you lengthen your website’s performance, it doesn’t matter what sort of web site you wish to construct.
4. A web site makes your online business simpler to seek out
Not all social networks are simply indexable or discoverable by way of search engines like google. Web sites, by their very nature, are each of these issues. This opens up one other large avenue for folks to seek out your merchandise, providers, and content material.
Have you learnt what number of searches Google processes day by day? Literally billions, and you ought to be getting your piece of the pie. With extra search engines like google gaining market share, there are much more alternatives for folks to seek out your website.
5. A web site makes you much less reliant on a single channel for engagement
Social media networks come and go, totally different platforms rise and fall in recognition, and nothing stays the identical for lengthy. What does that imply in your business website? You want stability, someplace that you would be able to name residence, and a spot the place clients can all the time discover you.
If you happen to’re primarily creating content material or constructing your online business by a single channel, you run the chance of dropping your hard-earned viewers if something occurs to that particular platform (ahem…TikTok, we’re you).
Not solely does diversifying your on-line footprint aid you attain extra folks in additional locations, it additionally helps mitigate dangers when, say, a social community turns into unlawful to entry in your nation.
6. A web site makes your online business look extra skilled
Let’s say you’re trying to find a plumber to repair your bathe. Would you belief a enterprise with only a social media web page to get the job finished, or would you fairly discover somebody with an actual web site? Personally, I’d put my cash on the enterprise with a web site as a result of they would seem extra reliable and reliable. I’d wish to know I’m shopping for from somebody who cares about their enterprise sufficient to current their services and products as professionally as doable.
The identical is true for extra than simply companies too. For instance, in case you’re a content material creator operating a YouTube channel, having a web site that unifies your net presence may give you a extra reputable look.
If you happen to select to build your site with WordPress.com, you even have the peace of thoughts that you just’re constructing on the identical platform as thousands and thousands of different websites, together with some main names you will have heard of. Even when your website begins small, it might scale with you as your online business grows.
7. A web site can enhance engagement along with your viewers
While you share content material on social media, you’re competing for engagement with everybody else sharing content material into your follower’s feeds. With your individual web site, you will have guests’ full consideration whereas they’re in your website.
You may as well improve engagement by including options like members-only sections and message board boards, creating areas to construct group instantly in your website. You may as well add hyperlinks again to your social channels in your About web page, in your footer, and with social icons, creating constructive suggestions loops between your web site and different platforms you’re on.
Wish to combine your social media profiles along with your WordPress.com web site? Learn how with this guide.
8. A web site is inside your attain
Regardless of who you might be, you may construct a web site your self. That’s one thing we consider and see day by day. Even in case you don’t have the funds for knowledgeable net developer, you may study the abilities essential to get on-line and begin making an impression for your online business.
WordPress.com offers plans to go well with all wants and expertise ranges. Plus, we are able to present you how to build a site on your own (or you may comply with our quick start guide). If you happen to determine it’s time to rent knowledgeable to construct a website for you, we can help you there too.
9. A web site helps develop your viewers and construct your online business
The entire advantages we’ve talked about thus far are nice, however collectively, all of them add as much as development for your online business and content material by improved engagement, possession over content material, and full autonomy in the way in which you run your website.
That’s what issues in the long run, proper?
The time to construct your web site is now
Able to create a website of your individual? We’ve received you coated. WordPress.com pairs a wonderful website builder with world-class hosting to ship the whole lot that you must launch your website.
Dropped at you by FREELANCE
WEB DESIGNER KUALA LUMPUR
