Evaluating Semrush vs. Moz? Each assist groups analysis key phrases, audit websites, analyze backlinks, and monitor rankings. Whereas a number of core options overlap, the extra helpful comparability is how a lot knowledge sits behind every characteristic and the way far every platform extends past Search engine optimisation into AI search and different advertising and marketing workflows.
Semrush is a model visibility platform that manages Search engine optimisation and AI visibility in a single workflow. Moz is an Search engine optimisation-focused platform finest recognized for its Area Authority (DA) metric and its Search engine optimisation training sources.
This information is for entrepreneurs and Search engine optimisation groups deciding between the 2, whether or not you’re shopping for your first platform or fascinated with switching.
Moz vs. Semrush at a look
Moz is an Search engine optimisation-focused platform with AI visibility options included from $99 per 30 days. The platform contains a big backlink index and beneficiant website crawl allowances.
Semrush covers the identical Search engine optimisation foundations with a bigger key phrase and AI analysis database, day by day monitoring, and extra toolkits for advertising and marketing past Search engine optimisation.
Semrush Search engine optimisation plans begin at $139.95 per 30 days, whereas mixed Search engine optimisation and AI visibility plans begin at $199 per 30 days.
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Space |
Semrush |
Moz |
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Finest for |
Advertising and marketing groups that need deep Search engine optimisation and AI analysis and workflows alongside instruments for different advertising and marketing channels |
SEOs and companies that desire a centered Search engine optimisation platform with AI visibility at a decrease beginning value |
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Key strengths |
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Limitations |
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Pricing |
Begins at $139.95/month for Search engine optimisation; AI visibility included with Search engine optimisation from $199/month |
Begins at $99/month with Search engine optimisation and AI visibility included. Standalone AI visibility can also be obtainable by means of Moz AI Explorer, beginning at $45/month. |
Select Semrush in the event you:
- Need in depth key phrase and competitor analysis throughout a number of nations
- Need to analysis AI-search demand earlier than deciding which matters and prompts to trace
- Want key phrase rankings and customized AI prompts up to date day by day
- Need paid search competitor analysis alongside Search engine optimisation
- Count on to increase into content material, native, social, or digital PR work on the identical platform
Select Moz in the event you:
- Need Search engine optimisation and AI visibility on one plan at a decrease entry value
- Prioritize backlink analysis
- Handle a number of web sites and wish increased marketing campaign allowances at a mid-tier value
- Crawl massive websites and wish beneficiant month-to-month audit allowances
How does Semrush examine to Moz at a excessive degree?
Semrush is a broad model visibility platform, whereas Moz is a centered Search engine optimisation platform. Each embody AI visibility, however they bundle every little thing round it in another way.
The largest hole is the place Search engine optimisation and AI search overlap. Semrush’s key phrase database is over 23 occasions bigger than Moz’s (29.2B+ vs. 1.25B+), and its key phrase rankings and AI immediate monitoring replace day by day somewhat than weekly. Which means you’ll have extra knowledge to search out alternatives and monitor your day by day motion throughout key phrases and prompts that matter essentially the most to your enterprise.
Semrush additionally brings Search engine optimisation and AI visibility collectively utilizing its personal search knowledge and infrastructure. As extra AI visibility platforms flip to exterior suppliers for Search engine optimisation knowledge, this turns into an vital benefit.
Past Search engine optimisation and AI visibility, Semrush gives devoted toolkits for market intelligence, promoting, native advertising and marketing, social media, and digital PR. For bigger groups, Semrush additionally gives enterprise-level solutions with extra devoted help.
Moz Professional combines core Search engine optimisation workflows with AI visibility, whereas Moz AI Explorer gives AI visibility as a standalone product beginning at $45 per 30 days. Moz Native, STAT, Moz API, and Moz Knowledge cowl different specialised wants as separate merchandise.
In observe, Semrush leads on key phrase and AI analysis knowledge, monitoring frequency, and the vary of promoting capabilities. Moz leads on backlink index measurement, crawl allowances, immediate monitoring quantity on comparable entry-level plans, and beginning value.
Semrush overview
Semrush gives core plans that cowl Search engine optimisation and AI visibility, with extra toolkits for promoting, digital PR, social media, native advertising and marketing, and market intelligence.
Its analysis knowledge contains 29.2B+ key phrases throughout 142 geographic databases, 43T+ backlinks, and 317M+ AI prompts.
Certainly one of Semrush’s core strengths is how its instruments join right into a single workflow.
To point out what that appears like in observe, we ran amerisleep.com by means of Semrush to hint a visitors decline to the web page driving a lot of the loss, then took motion on it.
First, the decline. Domain Overview estimated 98.1K month-to-month natural visits, down 18% month over month.
We clicked the 98.1K visitors determine to open the Organic Rankings report. Navigate to “Place Modifications” tab and test “High Web page Modifications” to see which URLs had been accountable.
Amerisleep’s mattress measurement chart and dimensions information was nonetheless producing 54.1K month-to-month visits, however had misplaced 19.6K over the earlier 28 days.
To research the URL additional, we clicked “View full report,” which opened the Top Pages device.
High Pages confirmed that the web page accounted for 55.15% of Amerisleep’s estimated natural visitors and ranked for 10.3K key phrases. Semrush additionally tied the web page to 116 AI prompts and 331 referring domains.
That made it a powerful candidate for a content material replace or full rewrite somewhat than a brand new web page.
From right here, we clicked “Generate Search engine optimisation temporary” under the URL, which launched a brief-building workflow for the content material replace. The workflow surfaced competing articles we may choose as examples, then guided us by means of establishing the temporary’s key phrases, construction, and metadata.
In a couple of minutes, we noticed an underperforming piece of content material and constructed a plan to enhance it. That’s only one small instance of how Semrush gives related workflows to rapidly go from analysis to motion.
A number of extra options stand out:
- Authority Rating measures extra than simply hyperlinks.Whereas Moz gives DA to measure a website’s backlink energy, Semrush Authority score is a compound metric that calculates authority from a number of angles (hyperlink energy, spam alerts, and natural visitors).
- AI search analysis goes past immediate monitoring. Semrush’s 317M+ immediate database lets groups analysis AI prompts, questions, and subject alternatives earlier than deciding what’s price monitoring.
- Key phrase rankings and customized AI immediate monitoring replace day by day. That issues for groups that have to catch visibility adjustments before a weekly replace permits.
- Analysis can prolong past Search engine optimisation. Semrush gives devoted toolkits that stretch into promoting, content material, native advertising and marketing, social media, and digital PR. These subscriptions price additional.
- Semrush MCP is included with the core Search engine optimisation + AI Search plans. You possibly can question Semrush knowledge by means of suitable AI assistants as an alternative of working completely contained in the Semrush UI.
That mentioned, Semrush has some limitations:
- Visitors & Market, Promoting, Social, Native, AI PR, and different specialist toolkits supply prolonged workflows however require add-ons to your subscription
- Mixed Search engine optimisation and devoted AI visibility begins at $199 per 30 days, in contrast with $99 per 30 days for Moz Professional Customary
Moz overview
Moz Professional is a centered Search engine optimisation and AI visibility platform with a very massive hyperlink index.
Moz stories 45.5T hyperlinks throughout 1B domains, alongside 1.25B key phrase recommendations in Key phrase Explorer.
Certainly one of Moz’s core strengths is popping backlink knowledge into sensible link-building alternatives.
To point out what that appears like in observe, we used Hyperlink Intersect, which finds web sites linking to your opponents however to not you.
You possibly can examine your website in opposition to as much as 5 opponents, then type the outcomes by DA (Moz’s estimate of relative rating energy), Spam Rating (which flags patterns related to lower-quality websites), and the variety of opponents every website hyperlinks to.
That helps slender a big backlink dataset right into a extra helpful prospect record.
From there, you’ll be able to open the referring web page to know why the competitor earned the hyperlink, then save promising domains for outreach or additional evaluation.
Moz recommends treating Spam Rating as a sign for additional investigation somewhat than proof {that a} website is spammy.
Moz additionally contains AI visibility inside Moz Professional.
Its Customary plan tracks 150 prompts weekly throughout ChatGPT, Gemini, Google AI Mode, and Perplexity, displaying whether or not your model seems, which sources are cited, and the way the model is described.
Medium will increase the allowance to 300 prompts, whereas Massive contains 600.
A number of different capabilities stand out:
- Moz has a bigger printed backlink index than Semrush. Its 45.5T-link index spans 1B domains, in contrast with Semrush’s 43T+ backlink database.
- Search engine optimisation and AI visibility are included from $99 per 30 days. That provides groups a lower-cost entry level if they need each in the identical product.
- Crawl allowances are beneficiant. Moz Professional contains 400Okay crawled pages per 30 days on Customary, 2M on Medium, and 5M on Massive.
- Moz gives separate merchandise for extra specialised necessities. STAT helps higher-volume rank monitoring, whereas Moz API and Moz Knowledge present programmatic and large-scale entry to go looking knowledge.
There are a couple of areas the place Moz gives much less depth:
- Moz stories 1.25B key phrase recommendations, significantly fewer than the 29.2B+ key phrases in Semrush’s database.
- Key phrase rankings and AI prompts replace weekly, whereas Semrush helps day by day monitoring.
- Moz Professional tracks key phrase rankings solely by means of place 20. Something decrease seems as “21+,” making it tougher to measure rating enhancements past the primary two pages of search outcomes.
- Moz gives AI immediate recommendations to assist determine related prompts, however lacks an equal to Semrush’s 317M+ immediate database for researching AI-search demand at scale.
- Moz Professional focuses on Search engine optimisation and AI visibility, so groups that want promoting, market intelligence, content material, social media, or digital PR instruments will want different platforms.
How do Semrush options examine to Moz options?
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Workflow |
Semrush |
Moz |
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Key phrase database measurement |
29.2B+ key phrases throughout 142 international markets |
1.25B+ key phrase recommendations in Moz Key phrase Explorer |
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Key phrase analysis options |
Personalised key phrase problem, topical authority, potential to refresh metrics on-demand |
Month-to-month search quantity, key phrase problem, natural CTR, search intent, and SERP evaluation |
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Backlink evaluation |
43T+ backlinks |
45.5T backlinks throughout 1B domains |
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Rank monitoring |
500-5,000 key phrases, up to date day by day |
300-3,000 key phrases, up to date weekly |
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AI immediate analysis |
317M+ prompts throughout 117 regional databases |
Immediate recommendations and AI Overview knowledge inside key phrase analysis |
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AI model evaluation |
Visibility, share of voice, mentions, sentiment, narrative drivers, cited sources, and really useful actions |
Visibility dashboards with quotation and sentiment knowledge |
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AI immediate monitoring |
50-200 customized prompts, up to date day by day |
150-600 customized prompts, up to date weekly |
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Technical Search engine optimisation auditing |
100Okay–1M pages crawled per 30 days, plus AI search accessibility checks and JavaScript rendering (on choose plans) |
400Okay-5M pages crawled per 30 days |
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Web site authority metric |
Authority Rating, a compound metric primarily based on hyperlink energy, spam alerts, and natural visitors |
DA, a metric to measure amount and high quality of backlinks |
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Content material optimization |
Content material analysis and on-page suggestions, with devoted Content material Toolkit for added price |
AI Content material Briefs (2-50 per 30 days by plan), however no built-in content material writing device |
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Reporting and API |
Scheduled stories and MCP on all paid plans; API on prime tier |
Reporting in Moz Professional, branded stories on increased plans; API offered individually |
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Distinctive options |
Outreach workflows, toolkits for content material, promoting, native, social, digital PR, and market intelligence |
Proprietary metrics together with Area Authority, Web page Authority, Model Authority, and Spam Rating. And MozBar browser extension |
Each platforms additionally supply choices for bigger groups and extra specialised necessities.
Semrush Enterprise provides customized limits, large-scale AI immediate monitoring, multi-million-page crawling, and governance controls for groups managing a number of manufacturers and areas. Pricing is customized, and groups can request a demo to see if it is a good match.
Moz serves bigger groups by means of separate merchandise: STAT for high-volume rank monitoring, Moz API for programmatic entry, and Moz Knowledge for large-scale search datasets.
Semrush vs. Moz pricing
Moz Professional Customary contains Search engine optimisation and AI visibility for $99 per 30 days. Semrush’s Search engine optimisation plans begin at $139.95 per 30 days, whereas plans combining Search engine optimisation and AI visibility begin at $199 per 30 days. Semrush additionally gives extra tracked key phrases and day by day updates, in contrast with Moz’s weekly updates.
Costs under use month-to-month billing. See Semrush pricing and Moz pricing for present plans.
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Pricing space |
Semrush |
Moz |
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Beginning value |
$139.95/month for Search engine optimisation plan |
$49/month for restricted one-site plan |
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Search engine optimisation + AI visibility |
Begins at $199/month |
Begins at $99/month |
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Free plan |
Accessible with day by day utilization limits throughout Search engine optimisation and AI visibility instruments |
Free Moz neighborhood account with month-to-month utilization limits |
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Free trial |
7-day free trial |
7-day free trial |
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Web sites |
Starter contains 5 web sites |
Customary contains Three tracked websites |
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Key phrase monitoring |
Starter contains 500 key phrases tracked day by day |
Customary contains 300 key phrases tracked weekly |
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AI immediate monitoring |
Starter contains 50 customized prompts tracked day by day |
Customary contains 150 prompts tracked weekly |
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Website crawling |
Starter contains 100Okay pages per 30 days |
Customary contains 400Okay pages per 30 days |
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Annual billing low cost |
As much as 17% |
As much as 20% |
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API entry |
Accessible from Superior plan |
Bought individually by means of Moz API |
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Enterprise choices |
Customized pricing with customized limits, monitoring, integrations, API, and governance controls |
STAT, Moz API, and Moz Knowledge priced individually |
On the entry degree, Moz Professional Customary prices $100 much less per 30 days than Semrush Starter with AI visibility. Moz permits you to monitor 150 AI prompts weekly, in contrast with 50 prompts tracked day by day on Semrush.
For key phrase monitoring, Semrush gives 500 key phrases up to date day by day, in contrast with 300 up to date weekly on Moz. Nonetheless, Moz gives extra crawl capability, at 400Okay pages per 30 days versus 100Okay on Semrush.
Semrush’s benefit lies in its monitoring frequency and analysis depth. Starter contains day by day key phrase and immediate monitoring alongside devoted AI visibility analysis and model evaluation. Increased Semrush tiers add historic knowledge, content material optimization, multi-location monitoring, API entry, and bigger limits as you scale.
Semrush vs. Moz: Which must you select?
Select Semrush if you wish to go deeper into Search engine optimisation and AI-search analysis and join that analysis to a broader set of promoting workflows.
Its bigger key phrase database, 317M+ AI immediate database, day by day key phrase and immediate monitoring, and extra toolkits make it higher suited to groups that have to determine alternatives, perceive why visibility is altering, and act on these insights throughout search and different advertising and marketing channels.
If you would like a centered Search engine optimisation platform with AI visibility at a decrease beginning value, Moz could also be a greater match.
It additionally gives beneficiant crawl allowances and better monitoring limits on some plans, which may work nicely for groups whose wants are primarily centered on Search engine optimisation monitoring and website auditing.
In the end, the selection comes right down to scope. Moz is a strong match for groups with centered Search engine optimisation wants, whereas Semrush gives a full model visibility platform that brings Search engine optimisation and AI search collectively, with knowledge throughout 142 markets and devoted toolkits for content material, promoting, and different advertising and marketing channels as your wants develop.
