For years, Semrush has helped entrepreneurs win at search. At the moment, we’re increasing what meaning.
We’re introducing a model rewired for the brand new period of promoting.
Entrepreneurs Are Below Strain As a result of Rankings Alone Aren’t Sufficient
Individuals do not simply kind key phrases into Google anymore. They ask questions in AI instruments. They uncover manufacturers on TikTok and YouTube. They get solutions immediately from AI summaries.
Search hasn’t disappeared; it is expanded. AI-driven search is rising at 527% year-over-year. Manufacturers that present up persistently in all these locations are simpler to search out, perceive, and belief. It’s a elementary shift in how manufacturers compete.
However many groups nonetheless lack a transparent view of what’s taking place. web optimization and AI visibility are sometimes managed individually. Knowledge is scattered throughout instruments and groups.
Semrush is the intelligence engine for bold entrepreneurs, exhibiting the place manufacturers seem, why efficiency differs throughout platforms, and what actions enhance visibility.
That intelligence runs on actual information, at scale.
Our platform is constructed on one of many trade’s richest datasets, with 27 billion key phrases, 43 trillion backlinks, 808 million area profiles, and 213+ million LLM prompts. Entrepreneurs use this information to grasp how their model visibility works.
Constructed for the Way forward for Advertising
Over 17 years, Semrush has developed alongside each main shift in digital—from key phrase monitoring to social discovery to AI-driven search. As we developed, the way in which we described ourselves not mirrored what we had grow to be. web optimization continues to be our basis. However visibility immediately goes far past conventional search rankings.
The brand new Semrush model brings this story collectively. It aligns our product, platform, and communications round a single concept: serving to entrepreneurs be discovered all over the place search occurs.
Our model refresh provides us a clearer visible identification, a stronger voice, and a extra constant solution to inform our story. You’ll see it all over the place, from our logo to our language.
Be Discovered In all places Search Occurs
The objective is similar. The model now matches the ambition.
As a result of we all know what it appears like when perception meets motion.
Once you spot the chance earlier than your rivals do and see the outcomes observe.
That feeling drives every thing we construct.
Semrush instruments don’t simply present you what’s taking place; they let you know what to do about it quick sufficient to offer you an edge.
We’re nonetheless targeted on serving to entrepreneurs perceive and develop their model visibility—whether or not they’re working solo or main world groups.
Search will maintain evolving. That features rising areas like agentic search optimization; guaranteeing AI brokers doing the looking can discover and work together with a model’s content material. And we’ll maintain evolving.
Wherever entrepreneurs want to point out up, Semrush will assist them get there.
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