How to Use the Google Search Console Links Report

What Is the Google Search Console Hyperlinks Report?

The Google Search Console (GSC) Hyperlinks report provides you details about your website’s backlinks—i.e., hyperlinks from exterior websites pointing to yours—and inside hyperlinks—i.e., hyperlinks in your website that time to different pages in your website.

Serps typically see backlinks as votes of confidence. Which implies backlinks from respected and related websites could assist your content material rank larger in search outcomes. 

Inside hyperlinks, then again, assist search engines like google and yahoo uncover pages in your website. And assist customers navigate to totally different pages. 

Why Is the Hyperlinks Report Useful for web optimization?

GSC’s Hyperlinks report helps you discover related information about backlinks and internal links, so you’ll be able to refine your linking strategies to attempt to enhance rankings.

The Hyperlinks report exhibits you the next information:

1. High linked pages: Pages in your website that get probably the most backlinks
2. High linking websites: Exterior websites that hyperlink to you probably the most
3. High linking textual content: The most typical anchor text (hyperlink textual content) utilized in hyperlinks to your website
4. High internally linked pages: Pages in your website with probably the most inside hyperlinks

And it seems like this:

The Hyperlinks report in GSC doesn’t present the total image as a result of the info is sampled, it could actually present hyperlinks you’ve since misplaced, it doesn’t distinguish between worthwhile observe hyperlinks and fewer worthwhile nofollow hyperlinks, and so forth.

So, it’s helpful to complement that information with data from Semrush’s Backlink Analytics software.

Learn how to Entry and Navigate the Google Search Console Hyperlinks Report

Entry the Google Search Console Hyperlinks report by logging in to your GSC account.

After logging in, choose the related property from the drop-down on the prime. Then, click on “Hyperlinks” on the backside of the left-hand menu. 

Let’s have a look at what you are able to do from right here.

Get Exterior Hyperlinks Information

The “Exterior hyperlinks” column exhibits information like which of your pages has probably the most backlinks, which web sites hyperlink to every web page, and what anchor textual content these websites used.

Click on on one of many hyperlinks beneath “High linked pages” to see:

• What number of backlinks the goal web page has
• What number of websites hyperlink to that web page
• A listing of domains that hyperlink to the goal web page

Get Inside Hyperlinks Information

The “Inside hyperlinks” column exhibits information like how your pages are linked to one another, which will help Google discover related and associated pages in your website.

Click on on one of many pages beneath “High linked pages” to see:

• What number of inside hyperlinks level to that web page
• A listing of pages that hyperlink to that web page

Export Hyperlinks Report Information

You’ll be able to export each exterior and inside hyperlink information for additional evaluation to an Excel doc or related software program.

Click on on “Export Exterior Hyperlinks” within the higher proper nook and choose “Newest hyperlinks” to export an inventory of the newest backlinks to your website.

Or, choose “Extra pattern hyperlinks” to export a pattern of the total checklist of backlinks to your website.

You may also extract extra granular information by clicking “MORE >” beneath the primary dashboard stories and clicking the “Export” button on the corresponding web page. 

Learn how to Interpret Hyperlink Information

The Google Search Console Hyperlinks report will help you enhance your exterior and inside linking methods. Right here’s how one can use every report:

High Externally Linked Pages

Use this report to verify you might have extra backlinks pointing to necessary pages (like your homepage and product pages) in comparison with much less necessary pages.

Evaluate which pages might have extra backlinks, so you recognize the place to focus your link outreach efforts.

High Linking Websites 

Look by your checklist of prime linking websites to make sure they’re all related and high-quality. And contemplate whether or not there are any websites you may want a hyperlink from that you just don’t see listed.

As an illustration, a healthcare enterprise would drastically profit from receiving a backlink from WebMD, an authoritative supply of medical information. 

Hyperlinks from low-quality or spammy websites are unlikely to enhance your website’s rating.

High Linking Textual content

Evaluate your hyperlink’s anchor textual content to grasp how search engines like google and yahoo could view your website.

Anchor textual content provides context to search engines like google and yahoo in regards to the content material of the linked web page. Ideally, the anchor textual content utilized in your backlinks ought to be related and diversified. 

Serps would possibly see over-optimized anchor textual content (like utilizing exact-match key phrases excessively) as manipulative. Which might harm your rankings.

High Internally Linked Pages

Examine the High Internally Linked Pages report to make sure all pages in your website have inside hyperlinks and that key pages obtain probably the most hyperlinks. 

As an illustration, a B2B SaaS startup would possibly prioritize linking to product touchdown pages to make sure these pages have a greater likelihood of displaying up in search outcomes.

Learn how to Completely Analyze Any Website’s Backlinks

Use devoted backlinks instruments to research your backlink profile in depth and evaluation rival website’s backlinks to establish untapped backlink alternatives.

Right here’s how:

Open the Backlink Analytics software, enter a website you need to examine, and click on “Analyze.”

Go to the “Backlinks” tab to see the web sites presently linking to the positioning. Together with what pages they hyperlink to and the anchor textual content they use.

Use the filters alongside the highest of the report to seek out new and misplaced backlinks, observe and nofollow backlinks, and extra.

If you happen to’re analyzing your individual web site, it’s a good suggestion to search for misplaced backlinks. 

You’ll be able to then attain out to probably the most respected domains (gauge this by searching for websites with a excessive quantity within the “Web page AS” column) to attempt to get that hyperlink reinstated.

Pages with larger scores could have a larger impression in your website and should enable you rank larger. 

Examine Your Backlink Profile’s Well being 

Performing a backlink audit helps you establish the standard, amount, and relevance of your backlinks. So you’ll be able to uncover methods to strengthen your backlink technique.

Open the Backlink Audit software and observe our configuration steps so as to add your website. You’ll be able to join the Backlink Audit software along with your Google Search Console to extend the accuracy of every audit.

The “Overview” tab highlights normal details about your backlink profile. Just like the toxicity rating—an indication that you could have too many low-quality hyperlinks. And what number of domains hyperlink to you (proven as “Referring Domains”).

Google typically goals to ignore spammy links reasonably than penalizing the goal area. 

So, there’s often no want to fret. And you’ll work to steadiness out a low rating by getting extra high-quality hyperlinks. 

And that’s easy with Semrush’s Link Building Tool.

Strive it at this time.

This submit was up to date in 2025. Excerpts from the unique article by Ajdin Perco could stay.