rtCamp is without doubt one of the most credible WordPress businesses on the planet, with 250+ engineers who’ve supported 500+ enterprise engagements. Their consumer listing consists of Al Jazeera, Google, Cox Automotive, and Penske Media.
Nevertheless, when the rtCamp staff checked what AI search engines like google and yahoo had been saying about them, one thing was lacking. The fashions talked up rtCamp’s engineering and migration work. However they downplayed a few of rtCamp’s credentials that enterprise safety groups weigh most closely.
Here is how rtCamp used Semrush’s AI Visibility Toolkit to seek out that hole and shut it in a single month.
The issue: No visibility into AI positioning
Enterprise patrons had been more and more utilizing AI instruments to shortlist distributors.
rtCamp knew this was occurring. However that they had no visibility into whether or not they had been displaying up in these AI-generated shortlists or how they had been being described.
So that they turned to Semrush’s AI Visibility Toolkit to seek out out.
The answer: Discovering and addressing gaps in AI information concerning the model
Right here’s the workflow rtCamp adopted to determine and repair gaps in what AI instruments find out about them and current to customers:
Step 1: Diagnose the AI visibility hole with Semrush
rtCamp’s staff began with the Brand Performance report in Semrush’s AI Visibility Toolkit.
The purpose was easy: rtCamp wished to see how LLMs had been describing the model throughout classes that matter to enterprise patrons.
The sentiment rating and AI share of voice appeared wholesome.
Then got here the mention-specific information within the Perception report that reveals what AI talks about when describing a model. That is the place a niche confirmed up.
AI fashions persistently acknowledged rtCamp’s strengths in migrations & replatforming, infrastructure, and structure. Nevertheless, they offered comparatively much less favorable protection in safety, compliance, and governance — the class that enterprise procurement groups weigh most closely.
rtCamp knew the credentials had been vital for enterprises. SOC 2 Sort II and ISO 27001 certifications had been already obtainable. FedRAMP protection existed by means of the WordPress VIP partnership.
However these credentials weren’t getting the identical visibility in AI responses as their engineering strengths.
“Safety is without doubt one of the most vital components for enterprises when selecting a platform and vendor. Semrush validated our pondering, and it gave us the info to prioritize safety and compliance in how we current rtCamp.”
Step 2: Make the invisible seen
Armed with their AI visibility information, rtCamp ran a targeted set of modifications to make the company’s present capabilities throughout safety and governance seen to AI fashions and the patrons.
Right here’s what the rtCamp staff did:
- Launched a devoted Belief Heart. rtCamp revealed trust.rtcamp.com as a centralized hub for safety posture, compliance progress, and information dealing with practices. This gave AI crawlers a structured, authoritative supply to drag from.
- Made certifications public. SOC 2 Sort II and ISO 27001 certifications had been highlighted on the web site. AI fashions now had one thing concrete to reference as a substitute of inferring belief.
- Talked about FedRAMP authorization all over the place it mattered. rtCamp purchasers profit from the FedRAMP-authorized infrastructure by means of the WordPress VIP partnership. That benefit was now express on service pages and partnership messaging.
- Elevated trusted partnerships site-wide. Details about partnerships with WordPress VIP, Automattic, Kinsta, and Pagely now seems in footers, banners, and key service pages. Ecosystem authority indicators carry actual weight with AI fashions that consider a vendor.
- Revealed new enterprise case research. Extra structured proof of advanced, high-stakes engagements provides AI fashions extra materials to attract on.
- Constructing belief by means of buyer opinions on G2 and Clutch: Third-party validation is a belief sign for each AI fashions and human patrons. This work is ongoing.
For instance, rtCamp’s credentials, safety controls, and partnerships at the moment are seen inside the Belief Heart:
And throughout the web site, beginning with the homepage:
The outcomes: Measurable motion in 1 month
In a single month, rtCamp moved the needle on AI notion:
|
Metric |
April |
Might |
|
General Favorable Sentiment |
73% |
100% |
|
Safety, Compliance, & Governance Sentiment |
70%–80% |
100% |
First, the general favorable sentiment jumped to 100%, with a 2% improve within the AI share of voice.
Second, sentiment for Safety, Compliance, and Governance went from 70%–80% to 100%.
This was additionally mirrored in rtCamp’s AI notion — a metric that measures sentiment throughout AI-generated solutions to non-branded queries — versus its rivals.
|
Earlier than:
 |
After:
 |
The change in how rtCamp seems in AI solutions confirmed up in gross sales conversations.
“As AI-driven discovery turns into extra prevalent, enterprises are more and more encountering rtCamp’s safety, compliance, and governance credentials earlier than partaking with the gross sales staff. Mixed with the validation obtainable on rtCamp’s web site, together with documented processes, supply requirements, and operational practices, this early visibility helps set up belief and reduces friction within the analysis course of, enabling potential purchasers to maneuver ahead with better confidence.”
Early indicators of constructive impression additionally got here from natural site visitors. Natural type fills elevated 117% in the course of the interval.
The caveat: Enterprise gross sales cycles are lengthy. rtCamp remains to be observing which enhancements associated to their AI visibility work stick.
However up to now, it’s clear that higher AI positioning is altering how patrons strategy conversations.
What’s Subsequent
rtCamp is treating AI visibility as an always-on model well being sign slightly than a one-time audit.
The continuing work consists of:
- Scaling G2 and Clutch overview quantity to strengthen third-party validation
- Producing focused content material on compliance, governance, and threat discount to develop the share of mentions within the safety class and provides prospects deeper context.
- Utilizing the Semrush AI Visibility Toolkit to watch notion shifts on a rolling foundation
The takeaways from rtCamp’s efforts to enhance how they’re offered in AI solutions?
AI fashions reward what they will discover, confirm, and confidently floor to the individuals asking about you.
For rtCamp, the space between operational actuality and AI notion was a content material and readability drawback. Semrush made that hole measurable. Closing it turned an actionable venture with clear outcomes.
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