Google is testing a program that pays publishers when their content material shapes an AI-generated reply. The AI contribution pilot runs inside Google Search Console, the place invited publishers can settle for the phrases and see what they’ve earned.
Digiday reported the funds on September 14, publishing screenshots of Google’s assist documentation and interviews with writer executives within the pilot. Barry Schwartz of Search Engine Roundtable spotted the feature in Search Console in April, earlier than it was clear that cash was concerned. Google confirmed the pilot to Digiday and described it as an early check of learn how to reward high-quality content material on prime of the site visitors and instruments it already offers websites.
How the pilot works
Google’s assist documentation, proven in screenshots Digiday printed, says publishers earn cash when their pages “contribute considerably” to a response within the Gemini app, AI Overviews, or AI Mode. Members settle for a set of program phrases in Search Console, and the documentation says they’ll depart at any time from the identical settings web page. A report in Search Console reveals earnings by month and tracks funds individually.
Fee applies solely to the era stage, when web content shapes the answer. The documentation says pages which are linked in a response, or used to verify a truth after the response is written, do not qualify. Google hasn’t printed the way it decides what counts as a major contribution or the way it calculates a payout. One govt within the pilot instructed Digiday the calculation is opaque, and one other supply described early earnings as small in comparison with advert income.
Digiday reported that Google has approached no less than dozens of publishers, together with websites outdoors information, and could not affirm a complete. Digiday reported that small and mid-sized publishers have proven extra curiosity than massive ones.
The trade-off for publishers
Google already pays for some content material. It signed a licensing take care of Reddit in 2024, which Reuters reported at about $60 million a 12 months, and one with the Associated Press in 2025 to feed Gemini. In a June 18 post on its public coverage weblog, Google mentioned it was piloting a strategy to associate with websites whose content material contributes to the freshness and factuality of AI responses. Google pointed Digiday to that submit when requested in regards to the Search Console program.
The pilot arrives with Google beneath strain. Penske Media, which owns Rolling Stone and Selection, sued Google in September 2025, arguing that Google makes use of its search monopoly to take content material for AI Overviews with out paying for it. At a listening to on August 25, Choose Amit Mehta, who dominated in opposition to Google within the search antitrust case, mentioned the association appeared unfair to publishers. As of publication, he hasn’t dominated on Google’s movement to dismiss.
In June, the UK’s Competitors and Markets Authority required Google to give publishers controls to maintain their content material out of AI Overviews and out of mannequin fine-tuning, with 9 months to conform.
The individuals Digiday interviewed cut up on what the pilot is for. A publishing govt mentioned accepting might weaken a writer’s hand in later negotiations, as a result of Google might level to the pilot as compensation already paid.
Luke Stillman, managing director on the consultancy Madison and Wall, mentioned publishers have little leverage over how AI adjustments content material discovery and are higher off constructing a brand new income stream whereas they’ll. David Buttle, founding father of the writer AI coalition Spur and the consultancy DJB Methods, went additional and mentioned paying for contribution relatively than utilization lets Google keep away from a mannequin the place it pays each time it makes use of content material. One taking part writer instructed Digiday the alternative, describing Google as collaborative, with weekly associate calls, and hoping the pilot turns into a precedent for paying publishers immediately.
Massive publishers can negotiate their very own offers and smaller websites have few different methods to earn from AI utilization, which can be why the smaller ones are extra . One govt outdoors this system mentioned the quantities supplied up to now are too low to hassle with, and that talks are persevering with.
This system phrases have not been made public, so it’s unknown what rights a writer grants Google by accepting.
Find out how to observe your visibility in Google’s AI solutions
Solely invited websites can be a part of for now. Google says hyperlinks and citations do not qualify for cost, so quotation information tells you the place your content material is seen and might’t inform you what it might earn.
Position Tracking, a part of the search engine optimisation Toolkit, reveals which key phrases a web site ranks for in AI Overviews, so you may watch whether or not that adjustments over time.
The AI Visibility Toolkit‘s Visibility Overview report tracks how typically your web site is talked about and cited in AI Overviews, AI Mode, Gemini, and ChatGPT. The Gemini information is helpful as a result of the pilot pays for contributions to the Gemini app, and Search Console’s generative AI performance report at present lists solely AI Overviews and AI Mode.
In the identical report, the Cited Pages tab lists which of your URLs get cited and what number of prompts cite them.
