Create an AI Brand Visibility Report [+ Template]

An AI model visibility report brings collectively how your model seems on Google search and AI platforms (like ChatGPT, Gemini, and AI Overviews) with the enterprise outcomes that this visibility drives, corresponding to site visitors, leads, and income.

AI search attribution is difficult, however you’ll be able to nonetheless inform the story based mostly on directional metrics. search engine optimization efficiency is extra easy to measure immediately.

With Semrush, you will discover each AI search and search engine optimization metrics and create a report that tells the complete story. 

What ought to executives see in AI visibility studies?

Earlier than you open a report builder, it helps to agree on what the report is definitely for. Executives do not want each metric you monitor daily. They only want sufficient to reply three questions:

• Are we seen? Is the model exhibiting up the place patrons are looking, on Google and on AI platforms like ChatGPT, Gemini, and AI Overviews?
• How will we evaluate? Are we gaining or dropping floor in opposition to the rivals management already has in thoughts?
• Does it matter to the enterprise? Is that visibility translating into site visitors, leads, or income?

These three classes are the spine of an executive-ready report. These information factors come from two locations.

Visibility metrics like share of voice, mentions, citations, and sentiment stay within the AI Visibility Toolkit. 

You can too evaluate your visibility in opposition to rivals utilizing the Competitor Analysis report.

Enterprise metrics embrace conversions, site visitors, and income. These often stay in Google Analytics 4 (GA4) and your CRM. GA4 and HubSpot join on to My Reports (Semrush’s PDF report builder), so you’ll be able to present them alongside your search and AI visibility data. When you use a distinct CRM, add these numbers as a textual content or picture widget.

Listed here are the precise steps you’ll be able to comply with to create your personal AI model visibility report in Semrush right this moment.

Step 1. Select your metrics

Not each metric belongs in entrance of management. The strongest studies keep away from self-importance metrics and give attention to a small set that ties again to income, demand, or brand visibility.

Consider your metrics in tiers, based mostly on how shut they’re to enterprise worth:

• Tier 1 (Main KPIs): one or two metrics that immediately replicate enterprise impression, like assisted income or qualified leads from natural and AI site visitors
• Tier 2 (Secondary metrics): context that explains why your KPIs moved, like AI citations or share of voice
• Tier 3 (Supporting metrics): different indicators that spherical out the image, like backlinks or sentiment

The desk beneath breaks down the complete metric set by tier, supply, and what to do when each strikes.

Select KPIs associated to search engine optimization and AI search visibility

In your search engine optimization and AI search KPIs, contemplate a metric that immediately reveals how visibility contributes to the enterprise, like:

• Natural site visitors conversions
• AI referral conversions
• Natural and AI referral site visitors to buy pages
• Income from natural and AI referral site visitors

A few of these KPIs might be present in GA4 by organising correct event tracking. 

Then, you’ll be able to report in your GA4 occasions inside Semrush’s My Reports dashboard.

To trace new leads from AI search, self-reported attribution can reveal AI-influenced conversions that do not present up as AI referral site visitors, corresponding to when somebody finds your model in ChatGPT however visits your website immediately later.

Add a easy “How did you hear about us?” kind to your website with an choice for patrons to say they discovered you from an AI search.

Select secondary metrics to indicate your total search visibility

Subsequent come the visibility metrics that designate why your KPIs moved, throughout each natural search and AI platforms: AI Visibility Rating, AI citations and mentions, key phrase rankings, and share of voice for every channel. Domain Overview provides you the high-level view of all of them in a single place.

For share of voice, use Position Tracking for natural search and Brand Performance for AI search.

The complete breakdown, with sources and what to do when each strikes, is within the dashboard desk beneath.

Select supportive metrics to additional perceive efficiency

Lastly, supportive metrics clarify the visibility itself. They hardly ever go in entrance of management on their very own, however they’re the primary place to look when a visibility metric drops.

• Web site Well being: Verify whether or not your website is wholesome sufficient to be crawled and cited with Site Audit, together with its AI Search Well being widget
• Backlinks: Observe referring domains and whole backlinks in Backlink Analytics
• Branded mentions: See how usually your model is talked about throughout the online with Media Monitoring within the AI PR Toolkit
• AI sentiment: See whether or not AI platforms discuss you favorably in Brand Performance

What ought to an government AI visibility dashboard embrace?

Solely the metrics that reply a query management really asks deserve a spot in entrance of them. The desk beneath covers every metric, why it issues to management, the place it comes from, and what to do when it strikes.

Metric	What It Solutions	Why Executives Care	Supply	Reporting Cadence	Really useful Motion
AI referral conversions	Is AI search driving income?	Direct hyperlink between AI visibility and enterprise outcomes	GA4 (through My Reviews)	Month-to-month	Evaluate in opposition to natural conversions to gauge relative ROI
Natural + AI site visitors to buy pages	The place is visibility turning into intent?	Reveals whether or not visibility reaches the pages that matter	GA4 (through My Reviews)	Month-to-month	Prioritize content material/technical fixes on underperforming pages
AI Visibility Rating	How seen is the model throughout AI platforms total?	Single directional quantity for AI presence	Area Overview	Month-to-month	Observe pattern line, not simply the snapshot
AI share of voice	How will we evaluate to named rivals?	Aggressive framing management already thinks in	Model Efficiency	Month-to-month/Quarterly	Flag rivals gaining share sooner than you
Natural share of voice	How will we evaluate on Google?	Similar aggressive framing, for search engine optimization	Place Monitoring	Month-to-month/Quarterly	Pair with AI share of voice to indicate the complete image
AI mentions & citations	Is content material being surfaced and cited by AI platforms?	Main indicator earlier than site visitors reveals up	Area Overview	Month-to-month	Establish which pages are incomes citations to double down on
AI sentiment	Is the model being talked about favorably?	Protects in opposition to “extra visibility, worse notion”	Model Efficiency	Quarterly	Examine spikes or drops in sentiment
Backlinks & referring domains	Is authority constructing over time?	Helps each search engine optimization and AI quotation potential	Backlink Analytics	Quarterly	Observe referring area progress, not simply uncooked hyperlink depend
Key phrase rankings	Are we rating for the phrases patrons search on Google?	The natural half of the visibility story	Natural Rankings, Place Monitoring	Month-to-month	Watch top-10 motion on income key phrases, not the complete record
Natural impressions and clicks	How a lot Google demand are we capturing?	Ties rankings to actual search demand	Google Search Console	Month-to-month	Discover pages with rising impressions however flat clicks and repair titles
Pages ranked on Google and cited by AI	Which pages earn visibility on each channels?	Reveals which belongings to guard	High Pages	Month-to-month	Reinforce and replace these earlier than rivals catch up

These metrics would be the heart of your report. Select those that take advantage of sense in your firm and reporting setup. 

Step 2. Construct your report

To construct your report, we’ll present you two choices:

1. Utilizing Semrush My Reports for streamlined report creation with drag-and-drop widgets
2. Utilizing a Google Sheet for a completely personalized report with a bit extra guide work

Possibility 1: Construct it in Semrush My Reviews

The studies that carry essentially the most weight with executives mix AI Visibility Toolkit information (share of voice, mentions, citations, sentiment) with the GA4 and CRM metrics that present enterprise impression.

My Reports is the place these two information sources sit facet by facet. The AI Visibility Toolkit widgets out there in My Reviews are Visibility Overview, Model Efficiency, Competitor Analysis, and Immediate Monitoring, they usually sit subsequent to the GA4 and HubSpot widgets that carry your online business metrics.

Listed here are two methods you should use My Reviews:

• Construct a customized report from scratch
• Construct a report from a ready-to-use template

Each choices mean you can drag and drop widgets with Semrush information, Google Analytics information, photographs, formatting, and much more.

Useful templates to begin with embrace:

1. Brand Performance: To measure your model’s share of voice and sentiment on a particular AI platform like ChatGPT, and get actionable insights
2. Visibility Overview: To measure a website’s total AI visibility with metrics like your AI mentions, most-cited pages, and estimated month-to-month viewers
3. AI Traffic Report: To get GA4 information that measures the conduct of AI-driven visits to your web site

Whether or not you select a template or begin from scratch, you may need to add some widgets, screenshots, and annotations to make a complete report.

Drag and drop related widgets

Begin by including your major KPIs to the report, corresponding to these from Google Analytics widgets.

When you’re utilizing Google Analytics, join your account to drag in site visitors, conversions, and key occasions.

All Google Analytics widgets might be adjusted for any site visitors supply, that means you’ll be able to single out conversions and exercise for a particular supply and evaluate sources facet by facet.

• For search engine optimization efficiency, filter for natural site visitors
• For AI search efficiency, filter for referral site visitors from AI platforms like ChatGPT, Gemini, and Perplexity
• For efficiency pushed by model consciousness, filter for direct site visitors

Right here’s what that would appear to be, with widgets to trace classes, engaged classes, and session key occasion price throughout natural, AI referral, and direct site visitors sources:

You can too drag in supporting metrics from out there Semrush instruments like Site Audit.

Add screenshots for added insights

Subsequent, add in additional context with screenshots from instruments that do not have a devoted drag-and-drop widget.

Give attention to including charts or tables that point out which path your visibility is trending, and in case you’re heading in the right direction.

For views that do not have a widget, like a Immediate Analysis desk or the High Pages cross-channel view, take screenshots so as to add to your report. Simply click on the “Picture” widget from the report builder and drag it into your report.

With one screenshot from Area Overview, you’ll be able to embrace many high-level search engine optimization and AI search metrics in a single display. Or break it up into separate sections with their very own headings and screenshots.

clarify AI visibility developments to management

After including your photographs and charts, help them with a number of traces of commentary. Charts alone will not land with an government viewers, however commentary turns the numbers right into a story they will act on.

Whenever you write your textual content commentary, goal to cowl the identical handful of questions each time:

• What modified? State the motion plainly: visibility up or down, and by how a lot.
• The place did visibility transfer? Was it a particular platform (ChatGPT vs. AI Overviews), a particular web page, or a particular question cluster?
• How will we evaluate to rivals? Tie the change again to share of voice, not simply your personal pattern line in isolation.
• Which prompts or queries drove the change? When you can hint a spike in citations to a particular immediate theme or subject, title it.
• What is the enterprise impression? Join again to your Tier 1 KPIs. Did the shift in visibility present up in site visitors, leads, or income, or is it too early to inform?
• What is the really helpful subsequent step? Each part ought to finish with an motion, even when that motion is “hold monitoring.”

A helpful template for this commentary is: “[Metric] moved [direction] by [amount] this month, pushed primarily by [platform/query/page]. In comparison with [competitor], we [gained/lost] share. [Business impact, or ‘too early to confirm business impact’]. Subsequent step: [action].”

This retains each part of the report constant, and it provides management a repeatable framework they will comply with even after they skim.

Possibility 2: Construct it in a Google Sheet

When you’re not prepared to make use of My Reviews or need extra customization, use a Google Sheet to trace all of your metrics over time.

Here is a basic template you’ll be able to copy and make your personal.

Every month, simply discover the corresponding metric from Google Analytics, Semrush, and some other instruments you utilize to replace your report.

join AI visibility monitoring and reporting to BI dashboards

In case your group already lives in a BI software, your AI visibility information does not want to take a seat in a separate silo.

The best path is My Reviews, the place the AI Visibility Toolkit, GA4, and HubSpot widgets already share one dashboard. If management works in Looker Studio, Tableau, or Energy BI as an alternative, export the metrics from the toolkit studies in your reporting cadence and cargo them subsequent to the site visitors and income tables that dashboard already holds.

The aim is to trace AI visibility beside the metrics management already watches: site visitors, leads, conversions, pipeline, and income.

From there, you’ll be able to phase additional:

• By product line
• By area
• By language
• By viewers

This turns AI visibility from a standalone search engine optimization metric right into a single line merchandise in the identical dashboard finance and gross sales already belief.

Step 3. Share your report with stakeholders

Automate month-to-month report emails for your self, shoppers, or your management workforce.

Simply keep in mind to replace screenshots manually every month because the widgets auto-refresh, however photographs don’t.

In My Reviews, you’ll be able to share the report with the inexperienced “Generate PDF report” button.

Select your most well-liked format: on-line dashboard or emailed PDF. Then select the automated timing to schedule your report.

In Google Sheets, you’ll be able to manually export your report every month and e-mail it to stakeholders or use a plugin or script to ship automated emails. 

What to search for in an government AI visibility reporting platform

When you’re evaluating instruments moderately than constructing a report from scratch, it helps to know what a platform really must do to help executive-level AI visibility reporting. 

Search for a platform that may:

• Observe visibility throughout a number of AI platforms: ChatGPT, Gemini, AI Overviews, and AI Mode, not only one
• Benchmark in opposition to named rivals: so share-of-voice numbers imply one thing to management, not simply to you
• Floor sentiment, not simply presence: being talked about is not the identical as being really helpful positively
• Join visibility information to enterprise metrics: both natively or via integrations with GA4, CRM, and BI instruments
• Assist scheduled, shareable reporting: automated PDFs or dashboards that do not require guide rebuilding each month
• Present citation-level element: which particular pages or content material are being cited, not simply an combination rating

Semrush is one platform that’s already constructed round these wants. As an illustration, the AI Visibility Toolkit combines the AI Visibility Rating, Model Efficiency, and quotation monitoring with the identical natural and reporting information you are probably already utilizing for search engine optimization. 

However whichever platform you consider, these are the capabilities price testing earlier than you decide to it as your reporting supply of reality.

Begin reporting in your search engine optimization + AI search outcomes

As soon as you have collected all of those baseline metrics in your first month, replace your report. When you opted to make use of a Google Sheet, it ought to look one thing like this:

Now you will have your beginning benchmarks.

As you’re employed on enhancing your model’s visibility, simply replace your metrics every month.

Make a duplicate of the free template or construct with Semrush My Reports to get began right this moment.

FAQ

What ought to an AI visibility report embrace?

A robust AI visibility report combines three issues: how seen your model is on Google and AI platforms, how that visibility compares to rivals, and the way it interprets into enterprise outcomes like site visitors, leads, or income. 

Preserve it to a small set of KPIs: major business-impact metrics like AI referral conversions, secondary visibility metrics like AI Visibility Rating, AI share of voice, and citations, and supportive metrics like sentiment and backlinks that add context.

How usually ought to we report AI visibility to management?

Month-to-month is the usual cadence for many metrics on this information, because it matches how GA4 and Semrush information refresh and the way most management reporting cycles already run. 

Slower-moving metrics (like sentiment, backlinks, and aggressive share of voice) are sometimes higher reported quarterly, since month-to-month swings might be noisy at that stage.

How will we attribute conversions or income to AI search?

Direct attribution is proscribed: a lot AI affect by no means produces a click on in any respect, and AI Overviews clicks are folded into Google natural site visitors. Mix the AI referral site visitors you’ll be able to measure in GA4 (from platforms like ChatGPT and Perplexity) with self-reported attribution (a “how did you hear about us” subject) to catch conversions that began with an AI platform however have been tracked as direct site visitors.

How can AI visibility instruments combine with our present studies?

Most groups both drag Semrush’s AI Visibility Toolkit widgets immediately into My Reviews alongside their current GA4 and search engine optimization widgets, or export the underlying metrics into no matter BI software already homes their broader advertising and marketing and income dashboards.

How will we monitor AI visibility over time?

Set a constant reporting cadence (month-to-month is typical), and hold the identical set of metrics every interval so developments are comparable. Additionally, use instruments like Place Monitoring and Model Efficiency that routinely log historic information moderately than counting on one-off screenshots.