9 Best Free SEO Courses in 2025

If you wish to study web optimization, free web optimization programs can train you the precise expertise you want. 

And sure—one of the best free programs are simply as useful as paid ones. The truth is, many are created by trade specialists and main firms. 

Whether or not you are a website proprietor, content material creator, or advertising skilled, this information will present you 9 free web optimization programs that ship sensible, up-to-date information you need to use instantly.

1. Semrush web optimization Crash Course with Brian Dean 

Hyperlink: Semrush SEO Crash Course with Brian Dean
Course supplier: Semrush Academy
Certificates: Sure
Course size: 50 minutes (seven video classes)
Teacher: Brian Dean
Who it is for: web optimization inexperienced persons and website house owners who need a clear, step-by-step course of for rating on Google

This foundational web optimization course teaches full inexperienced persons the precise steps they should comply with to rank larger in Google utilizing an web optimization system that will get outcomes.

On this course, Brian Dean, Founding father of Backlinko and acknowledged web optimization professional featured in Forbes, TechCrunch, and Entrepreneur, breaks down complicated web optimization ideas into easy, actionable steps.

What you may study:

• The fundamentals of how search engines like google work 
• A confirmed system for locating untapped key phrases
• A step-by-step content material creation course of
• Sensible link building methods you need to use in the present day
• An efficient method to monitoring your web optimization outcomes like a professional

Why we find it irresistible: The course delivers superior web optimization ideas in bite-sized, beginner-friendly chunks. Every lesson gives particular motion gadgets you possibly can implement instantly. Plus, Dean’s instructing type makes complicated web optimization subjects really feel surprisingly easy.

2. HubSpot web optimization Certification Course

Hyperlink: HubSpot SEO Certification Course 
Course supplier: HubSpot Academy
Certificates: Sure
Course size: Three hours and 50 minutes (eight classes, 26 movies)
Instructors: Matthew Howells-Barby and Rachel Sheldon
Who it is for: Small enterprise house owners who need extra web site guests, web optimization professionals seeking to degree up their expertise, and content material creators who need their work to rank larger in search outcomes

This complete web optimization course teaches you methods to create and execute a whole web optimization technique from scratch.

Matthew Howells-Barby, HubSpot’s Director of Acquisition, and Rachel Sheldon, a HubSpot Academy Professor, will train you every thing from SEO basics to superior methods that drive actual natural visitors.

What you may study:

• How search engines like google work
• conduct a step-by-step web site audit
• do key phrase analysis that really works
• implement technical web optimization fundamentals
• collect web optimization efficiency knowledge

Why we find it irresistible: The course combines deep web optimization information with sensible examples from HubSpot’s personal success. Every lesson contains particular actions you possibly can take instantly. Plus, you may get entry to real-world case research exhibiting precisely how these actions work.

3. Google web optimization Fundamentals by UC Davis

Hyperlink: Google SEO Fundamentals 
Course supplier: College of California, Davis (through Coursera)
Certificates: Sure
Course size: 29 hours (4 modules over three weeks)
Teacher: Rebekah Could
Who it is for: Inexperienced persons who need a deep, tutorial understanding of web optimization fundamentals and professionals searching for to construct credible web optimization experience

This university-backed web optimization course teaches you ways Google ranks web sites. And guides you in mastering each primary and superior web optimization ideas by means of hands-on tasks.

Natural Development Marketer Rebekah Could leads this complete curriculum that covers on-page, off-page, and technical web optimization.

What you may study:

• grasp key phrase analysis fundamentals
• conduct a whole web optimization aggressive evaluation
• create efficient sitemaps and robots.txt recordsdata
• execute a technical web optimization audit
• measure model recognition by means of social indicators

Why we find it irresistible: This course combines tutorial concept with real-word utility. Every module contains hands-on tasks that allow you to apply ideas instantly. Plus, you may get a university-backed certificates that can provide credibility to your web optimization experience.

4. Semrush Key phrase Analysis Course with Greg Gifford

Hyperlink: Keyword Research Course with Greg Gifford
Course supplier: Semrush Academy
Certificates: Sure
Course size: 47 minutes (eight video classes)
Teacher: Greg Gifford
Who it is for: Full inexperienced persons and intermediate SEOs who need to grasp the basics of keyword research

This course teaches you the step-by-step course of web optimization professionals use to determine one of the best rating alternatives. So you’ll find worthwhile key phrases that drive focused visitors to your web site.

What you may study:

• discover useful key phrases
• analyze search intent successfully
• discover competitor key phrases
• uncover key phrases labeled “not supplied” in Google Analytics
• flip key phrase analysis into optimized content material

Why we find it irresistible: Gifford gives a transparent, actionable framework for key phrase analysis. Every lesson builds on the earlier one, supplying you with a whole system you need to use instantly. 

5. The web optimization Roadmap

Hyperlink: The SEO Roadmap
Course supplier: LearningSEO.io
Certificates: No
Course size: Self-paced (10 complete sections)
Creator: Aleyda Solis
Who it is for: Anybody who desires a structured path to learn SEO, from full inexperienced persons to superior practitioners seeking to fill information gaps

This fastidiously curated web optimization studying path, developed by world-renowned web optimization advisor Aleyda Solis, exhibits you precisely methods to grasp web optimization from the bottom up.

What you may study:

• Step-by-step web optimization fundamentals
• Confirmed web optimization processes and workflows
• Platform-specific web optimization (WordPress, Shopify, and many others.)
• Superior technical web optimization ways
• web optimization automation and instruments

Why we find it irresistible: In contrast to conventional programs, this useful resource gives a transparent studying path with hand-picked, up-to-date content material from trusted web optimization specialists. Every subject hyperlinks to one of the best free assets out there, letting you study at your individual tempo and concentrate on what issues most to you.

6. Content material-Led web optimization with Brian Dean

Hyperlink: Content-Led SEO with Brian Dean
Course supplier: Semrush Academy
Certificates: Sure
Course size: 5 hours (27 video classes)
Teacher: Brian Dean
Who it is for: Content material creators and web optimization professionals who need to create content material that ranks on Google’s first web page

This superior web optimization course teaches you methods to create content material that ranks extremely in search outcomes and attracts backlinks. You will study the precise methods Brian Dean used to get 5M+ month-to-month readers to his weblog.

What you may study:

• Content material frameworks that entice backlinks
• Superior search intent optimization strategies
• Methods for figuring out “Linkreators” who share content material
• Copywriting methods that drive conversions
• Techniques for scaling content material manufacturing

Why we find it irresistible: Dean gives particular, examined frameworks you need to use instantly. Every lesson contains actual examples and step-by-step processes. Plus, you may learn to scale these ways as soon as you’ve got mastered them.

7. Worldwide web optimization with Aleyda Solis

Hyperlink: International SEO
Course supplier: Semrush Academy
Certificates: Sure
Course size: 1 hour 10 minutes (16 video classes)
Teacher: Aleyda Solis
Who it is for: web optimization inexperienced persons coming into international markets and skilled professionals seeking to improve their worldwide concentrating on methods

This step-by-step course exhibits you methods to develop your web site’s attain into international markets by instructing you methods for concentrating on worldwide audiences and boosting your international search visibility.

What you may study:

• determine worthwhile worldwide markets
• arrange a web site construction for international concentrating on
• implement content material localization methods
• measure worldwide web optimization success
• keep away from widespread worldwide web optimization errors

Why we find it irresistible: Solis gives a sensible framework primarily based on actual shopper circumstances. Every lesson contains particular examples and walkthroughs utilizing precise instruments. Plus, you get a course worksheet to information you in implementing every thing you study.

8. Native web optimization Course with Greg Gifford

Hyperlink: Local SEO Course with Greg Gifford
Course supplier: Semrush Academy
Certificates: Sure
Course size: 78 minutes (10 video classes)
Teacher: Greg Gifford
Who it is for: Enterprise house owners with bodily areas and web optimization professionals who need to enhance native search visibility

This centered course exhibits you methods to assist your native enterprise rank in Google’s native search outcomes. You will study the native web optimization methods Gifford has developed over 17 years of serving to companies improve their native visibility.

What you may study:

• Core native rating components Google cares about
• Step-by-step Google Enterprise Profile optimization
• Native content material creation suggestions
• Quotation constructing methods
• Buyer evaluate acquisition strategies

Why we find it irresistible: Gifford breaks down native web optimization ideas into easy steps. Every lesson focuses on sensible purposes moderately than concept. And the course offers you a whole system for enhancing your native search visibility, from preliminary optimization to ongoing upkeep.

9. Technical web optimization Course with Bastian Grimm

Hyperlink: Technical SEO Course with Basian Grimm
Course supplier: Semrush Academy
Certificates: Sure
Course size: Three hours (34 video classes)
Teacher: Bastian Grimm
Who it is for: web optimization professionals who want to know technical ideas, company groups dealing with technical web optimization tasks, and website house owners who need to enhance technical efficiency

This complete course teaches you the precise technical SEO expertise it is advisable to optimize your web site’s efficiency. And it’s good for each inexperienced persons and skilled SEOs who need to grasp technical optimization.

What you may study:

• Crawl price range optimization methods
• Cellular-first indexing implementation
• Log file evaluation strategies
• Internet efficiency optimization
• JavaScript web optimization fundamentals

Why we find it irresistible: Grimm delivers deep technical insights in clear, comprehensible phrases. Every lesson builds your technical experience, from primary ideas to superior implementations. The course contains real-world examples that present you methods to apply these methods to your website.

Put Your web optimization Abilities into Observe

Studying web optimization by means of programs is nice. 

However implementing these ways is how you may actually learn to do web optimization. And get actual outcomes.

Begin making use of these ideas instantly with a Semrush free trial and take actions like:

• Performing key phrase analysis
• Analyzing opponents
• Monitoring key phrase rankings
• Creating optimized, user-friendly content material
• Discovering technical web optimization points holding your website again

The very best half? 

You’ll be able to entry each Semrush Academy course whereas testing the total Semrush platform.