One of the best AI visibility monitoring instruments for businesses are those that provide help to effortlessly monitor AI visibility throughout a number of purchasers. Even higher if the software goes past measuring visibility and provides options for bettering it.
On this information, I’ve shortlisted seven AI visibility instruments price contemplating on your company. The place attainable, I examined them personally to evaluate their key strengths, limitations, and the company want they’re greatest for.
How to decide on the suitable AI visibility software on your advertising company
To decide on the suitable AI visibility software on your advertising company, shortlist choices primarily based on agency-relevant elements like:
- Price at scale: The sustainability of the software’s pricing as you add crew member seats, shopper initiatives, monitoring protection, and different capabilities
- Multi-client monitoring: Whether or not the software helps you to arrange a devoted workspace for every shopper, so every shopper’s information stays separate for cleaner monitoring
- Actionable suggestions: Whether or not the software contains recommendations for bettering AI visibility along with monitoring it
- AI search platform protection: The variety of AI search platforms the software tracks visibility for — and the particular platforms it tracks
- White-label reporting: Whether or not the software facilitates creating reviews along with your and your purchasers’ branding and integrates with devoted reporting instruments
Some elements might matter extra relying in your company’s dimension. For instance, businesses with tighter budgets might prioritize value at scale, whereas massive businesses with enterprise rosters usually search for broad AI search platform protection to fulfill in depth shopper wants.
Finest AI visibility instruments for advertising businesses at a look
Right here’s a abstract of the most effective AI visibility instruments for advertising businesses, together with their agency-specific strengths:
|
AI visibility software |
Finest for |
Key strengths |
Pricing |
|
Semrush |
Businesses that provide each AI visibility monitoring and enchancment recommendations |
– Actionable suggestions
– Multi-client monitoring
– White-label reporting |
– AI Visibility Toolkit: $99/month per area – Enterprise AIO: Customized pricing |
|
OtterlyAI |
Finances-conscious businesses including AI visibility monitoring to their service choices |
– Multi-client monitoring
– Pitch atmosphere
– Company associate program availability |
– Lite: $29/month – Customary: $189/month – Premium: $489/month – Enterprise: Customized pricing |
|
Peec AI |
Businesses with fluctuating shopper rosters and monitoring wants |
– Price at scale
– AI search platform protection
– Pitch atmosphere |
– Important: Begins at $245/month – Progress: Begins at $495/month – Scale: Begins at $795/month – Complete: Customized pricing |
|
AthenaHQ |
Businesses actively rising their shopper roster |
– Company associate program availability
– Content material optimization
– White-label reporting |
– Important: Free – Starter: $295/month – Enterprise: Customized pricing |
|
Profound |
Massive businesses providing complete AI visibility administration companies |
– Content material automation
– Pitch atmosphere
– AI search platform protection |
– Company Progress: $99/month – Company Enterprise: Customized pricing |
|
Scrunch |
Businesses that ship {custom} shopper reviews masking AI visibility and different efficiency metrics |
– White-label reporting
– Pitch atmosphere
– Content material optimization |
– Company Core: $500/month – Enterprise: Customized pricing |
|
Brandlight |
Massive businesses managing AI visibility for enterprise purchasers |
– Company associate program availability
– Co-pitching alternatives
– Website audits |
– Customized pricing |
Now, let’s evaluate every AI search visibility software in additional element.
1. Semrush
Semrush is an all-in-one on-line visibility platform that helps businesses monitor and enhance their purchasers’ prominence in AI techniques.
Semrush’s AI Visibility Toolkit provides small-to-medium-sized businesses perception into their purchasers’ visibility and model notion throughout AI search platforms, whereas Enterprise AIO provides massive businesses broader, extra complete monitoring for multi-market purchasers.
After I entered a model’s area into the AI Visibility Toolkit’s Visibility Overview report, it took lower than three seconds to return information on the model’s mentions, citations, and cited pages. I additionally seen how mentions have been distributed by nation.
The “Subjects & Sources” part in Visibility Overview gives info on:
- Performing subjects: Subjects and prompts yielding AI solutions that point out my entered model
- Subject alternatives: Subjects and prompts yielding AI solutions that point out opponents however not my entered model
- Cited sources: The domains cited in AI solutions mentioning my entered model
- Supply alternatives: The domains cited in AI solutions mentioning opponents however not my entered model
- Cited pages: The pages on my entered model’s web site that AI techniques cited in solutions
The AI Visibility Toolkit additionally contains Brand Performance, which tells you about your model’s share of voice and person sentiment towards it.
The Model Efficiency report moreover gives technique suggestions categorized by urgency. These insights are helpful for bettering person and AI notion of your model.
An AI Visibility Toolkit subscription helps you to generate two PDF reviews combining information from Semrush and different analytics instruments. Add-ons for additional reviews and white-labeling can be found.
Semrush Enterprise AIO is the platform’s providing for businesses needing enterprise-grade AI visibility monitoring.
Pulling from a market-leading database of over 289M prompts, Enterprise AIO displays visibility throughout 11 AI search platforms. It additionally gives AI Automations that assist businesses with forecasting, auditing content material, analyzing URLs driving detrimental sentiment, and extra.
For instance, the Model Strengths & Weaknesses AI Automation audits AI techniques’ notion of your purchasers’ manufacturers to spotlight strengths and areas for enchancment. And advocate subsequent steps for closing gaps.
Enterprise AIO tracks wherever from 500 to 15,000 prompts monthly relying in your particular setup. In distinction, the AI Visibility Toolkit tracks as much as 25 prompts by default, with additional prompts out there as an add-on.
Finest for
Semrush is greatest for businesses that provide each AI visibility monitoring and enchancment recommendations.
Key strengths
- Actionable suggestions: Get steerage on bettering how customers and AI understand shopper manufacturers
- Multi-client monitoring: Run the AI Visibility Toolkit’s Visibility Overview report for a vast variety of purchasers. Enterprise AIO provides initiatives for holding every shopper’s AI visibility information separate and able to view anytime.
- White-label reporting: AI Visibility Toolkit customers can generate custom-branded reviews for purchasers with a paid add-on. Enterprise AIO contains white-label reporting.
Limitations
Whereas the AI Visibility Toolkit helps you to arrange shopper profiles within the Model Efficiency reviews, that you must run the Visibility Overview report each time you need to view a shopper’s holistic point out and quotation information.
Pricing
- AI Visibility Toolkit: $99/month per area. A seven-day free trial is offered. White-labeled PDF reviews can be found by way of the $20/month My Experiences Professional add-on.
- Enterprise AIO: Customized pricing
Consult with AI Visibility Toolkit pricing and Enterprise AIO pricing for extra info.
2. OtterlyAI
OtterlyAI gives one of the budget-friendly options for monitoring AI visibility throughout AI search platforms like ChatGPT, Google AI Overviews, and Perplexity.
Company options embody limitless shopper workspaces and elevated immediate limits. These options can be found from the second pricing tier (Customary) onward, which additionally provides limitless crew members and reviews. At $189/month, this plan’s value level is extremely aggressive in comparison with comparable AI model visibility instruments on this record.
To generate an AI visibility report with OtterlyAI, I gave the AI visibility tool info on a model’s website, goal nation and language, opponents, and related prompts to trace. It then took one and a half minutes to create a complete report containing info like:
- Model protection over time: The proportion of prompts yielding solutions that point out the model and opponents over time
- Model mentions: The variety of occasions the entered model and opponents appeared in AI solutions for tracked prompts
- Prime prompts by model mentions: The prompts contributing probably the most mentions of the entered model in AI solutions
- Citations: The URLs that AI search platforms cite of their solutions to tracked prompts
OtterlyAI additionally generated AI visibility suggestions that I may act on immediately or cross alongside to purchasers.
Finest for
OtterlyAI is greatest for budget-conscious businesses including AI visibility monitoring to their service choices.
Key strengths
- Multi-client monitoring: Create workspaces to trace visibility for particular person purchasers individually. Customers on the Customary plan or increased can create limitless workspaces.
- Pitch atmosphere: OtterlyAI company companions can arrange short-term workspaces to run AI visibility audits for prospects
- Company associate program availability: OtterlyAI’s Company Companion program gives entry to company options like elevated immediate limits, pitch environments, co-selling alternatives, and a associate listing itemizing. You want to join the Customary or Premium plan to qualify for this system.
Limitations
OtterlyAI lacks native white-label reporting. As a workaround, customers on the Customary plan or increased can combine the software with Google Knowledge Studio (previously generally known as Google Looker Studio) to create branded reviews.
Pricing
- Lite: $29/month. A seven-day free trial is offered.
- Customary: $189/month
- Premium: $489/month
- Enterprise: Customized pricing
All plans embody monitoring for ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Google AI Mode, Gemini, and Claude monitoring are paid add-ons with costs that differ by mannequin, your base plan, and your billing interval. For instance, Google AI Mode prices $9/month on month-to-month billing for Lite plan customers.
3. Peec AI
Peec AI is an AI SEO tool that gives versatile AI visibility monitoring throughout a number of shopper initiatives and as much as 11 AI search platforms, together with ChatGPT, Google AI Mode, and Perplexity.
Peec AI’s plans function on a credit score allocation mannequin, the place every credit score covers one tracked immediate per mannequin per day. Businesses can assign these credit throughout shopper initiatives and AI search platforms to match purchasers’ wants.
For instance, Progress plan customers who join 25,000 month-to-month credit can use them to trace 833 each day ChatGPT prompts or 416 each day prompts break up throughout ChatGPT and Google AI Mode.
When making a shopper challenge in considered one of Peec AI’s company plans I supplied info like a model URL, location, language, services and products, goal markets, viewers distribution, and related subjects and prompts. I additionally arrange the variety of prompts to trace each day and my goal AI search platforms.
After about 80 seconds, Peec AI generated information like:
- The model’s AI visibility in comparison with opponents
- The supply web sites that AI techniques cite in solutions to my tracked prompts
- Model mentions and quotation sources for AI solutions to my tracked prompts
- The domains that point out opponents however not my entered model
I reconfigured the report with the tabs on the prime to measure my entered model’s AI visibility in opposition to only one competitor. I additionally narrowed the report back to prompts matching sure intents or subjects.
Finest for
Peec AI is greatest for businesses with fluctuating shopper rosters and monitoring wants.
Key strengths
- Price at scale: Peec AI’s company plans embody limitless customers and shopper seats. This AI visibility software’s pricing additionally makes use of a credit score allocation mannequin, letting you flexibly assign credit throughout shopper initiatives to match their monitoring wants.
- AI search platform protection: Peec AI’s monitoring protection is likely one of the most in depth available in the market. Important and Progress plan customers can observe visibility on as much as six AI search platforms. Customers on increased plans can observe visibility on as much as 11 platforms, together with much less widespread ones like DeepSeek, Qwen, and Mistral.
- Pitch atmosphere: Create pitch initiatives that stay energetic for seven days and don’t use your month-to-month credit score quota
Limitations
Whereas there’s a beta suggestions function for bettering visibility, Peec AI is primarily a tracking-focused software.
Pricing
- Important: Begins at $245/month for 10,000 credit
- Progress: Begins at $495/month for 25,000 credit
- Scale: Begins at $795/mo for 65,000 credit
- Complete: Customized pricing with limitless credit
Seven-day free trials of the Important, Progress, and Scale plans can be found.
4. AthenaHQ
AthenaHQ helps businesses monitor and develop purchasers’ AI visibility throughout 9 AI techniques, and it additionally provides alternatives for shopper referrals and quantity reductions.
I arrange monitoring for one model in AthenaHQ by offering particulars just like the model’s area, nation, prompts, and opponents. I additionally chosen the AI techniques I needed to trace visibility for and configured my monitoring schedule.
In about six and a half minutes, AthenaHQ analyzed AI responses to 10 prompts and generated info on metrics like:
- Share of voice: How usually AI techniques point out my entered model relative to opponents. The platform additionally breaks down share of voice by mannequin and tracks its each day pattern.
- Point out fee and quotation fee: How usually AI techniques point out and cite my entered model in solutions
- Quotation sources: The sources contributing to AI mentions
- Model traits: My entered model’s visibility for optimistic and detrimental enterprise traits in opposition to opponents
After that, I navigated to AthenaHQ’s “Content material” tab and had the software’s content material brokers write new content material focusing on my tracked prompts. These brokers also can optimize present articles and recreate opponents’ top-performing content material.
I then clicked the “Outreach” subtab underneath “Content material” to view potential third-party websites for getting protection on — to enhance AI visibility.
Finest for
AthenaHQ is greatest for businesses actively rising their shopper roster, as a result of the software might ship results in its associate businesses.
Key strengths
- Company associate program availability: AthenaHQ’s three-tiered company associate program is likely one of the most in depth. Companions get pleasure from onboarding assist and doubtlessly discounted pricing as they onboard extra purchasers to the platform. AthenaHQ may refer certified leads.
- Content material optimization: AthenaHQ provides content material brokers that may assist produce and optimize content material for AI visibility
- Shopify integration: Shopify retailer house owners can use AthenaHQ’s native Shopify integration to trace AI search’s impression on gross sales
Limitations
Multi-country assist is offered solely on AthenaHQ’s Enterprise plan, whereas varied competing instruments supply it on lower-tier plans.
Pricing
- Important: Free
- Starter: $295/month
- Enterprise: Customized pricing
5. Profound
Profound provides AI visibility monitoring throughout 9 AI search platforms at pricing that makes it extra appropriate for businesses with bigger budgets.
The Company Progress plan contains 10 pitch workspaces and prices $99/month, but it surely requires a $399/month add-on per full shopper workspace. Because of this, businesses intending to make use of Profound can count on to pay not less than $498/month.
I encountered problem securing a trial or demo, so I evaluated Profound utilizing the knowledge on its essential web site and information base.
Profound’s Reply Engine Insights dashboard helps you to view AI visibility scores for manufacturers throughout AI techniques and examine them in opposition to opponents’ scores. You too can observe every model’s share of voice.
Picture supply: Profound
The dashboard’s “Prompts” tab shows your tracked prompts. Which you’ll be able to kind by visibility rating to give attention to prompts the place your purchasers lack visibility.
The “Citations” tab exhibits the highest domains and URLs that AI techniques cite in solutions to tracked prompts. Profound organizes the domains into supply classes like “Owned,” “Earned Media,” and “Social” that can assist you determine the categories AI favors.
Finest for
Profound is greatest for giant businesses providing complete AI visibility administration companies.
Key strengths
- Content material automation: Profound helps you to construct AI brokers that automate content material processes, together with refreshing content material and producing FAQ sections, to enhance AI visibility
- Pitch atmosphere: Create trial workspaces to trace as much as 25 prompts as you pitch prospects. The Company Progress plan contains 10 trial workspaces which can be energetic for seven days by default.
- AI search platform protection: Company Enterprise customers can monitor prompts on 9 AI search platforms, together with Claude, Meta AI, and Grok. Customers on the Company Progress plan are restricted to 3.
Limitations
Profound’s company pricing successfully begins at $498/month, making it much less accessible for businesses on tighter budgets.
Pricing
- Company Progress: $99/month. Add shopper workspaces for $399/mo every. Add 5 trial workspaces for $199/month.
- Company Enterprise: Customized pricing
6. Scrunch
Scrunch tracks metrics like citations, sentiment, and topic-level visibility, after which helps businesses feed this information into {custom} shopper reviews.
I had Scrunch generate an AI visibility report for 20 prompts by coming into a model’s area and refining the software’s recommended main nation, persona, opponents, and subjects. Scrunch took about 20 minutes to generate visibility information for the primary 5 prompts.
This information included:
- Citations: My entered model’s share of AI citations in opposition to opponents and quotation share of voice for tracked prompts. I additionally seen the domains and URLs that AI cited when answering these prompts, in addition to a proprietary “affect rating” that measures every area or URL’s prominence in citations.
- Efficiency for non-branded prompts: The manufacturers with the best visibility for non-branded prompts, plus sentiment towards my entered model and the place its citations appeared for these prompts
- Sentiment developments: Breakdowns of optimistic and detrimental sentiment towards my entered model and the common sentiment over time
- Subjects: How usually AI techniques point out my entered model and the common sentiment towards it for my tracked subjects
I may additionally create {custom} in-platform dashboard widgets with the big variety of metrics, filters, and breakdown parameters out there.
Scrunch’s built-in Agent Expertise Platform helps you to create AI-optimized variations of purchasers’ pages. These pages might give AI brokers a extra in-depth understanding of your purchasers’ manufacturers to floor them extra usually.
Finest for
Scrunch is greatest for businesses that ship {custom} shopper reviews masking AI visibility and different efficiency metrics.
Key strengths
- White-label reporting: Scrunch provides software programming interface (API) choices to facilitate {custom} report technology
- Pitch atmosphere: Create pitch workspaces to generate AI visibility reviews for prospects. Prospects additionally get licenses to strive Scrunch for themselves earlier than signing with you.
- Content material optimization: Scrunch’s Agent Expertise Platform optimizes website content material for AI brokers, serving to these brokers perceive and floor the model
Limitations
Whereas Scrunch helps 9 AI search platforms, solely 4 can be found on the lower-tiered Company Core plan. Smaller businesses might discover that plan’s $500/month value level much less engaging consequently.
Pricing
- Company Core: $500/month. A seven-day free trial is offered.
- Enterprise: Customized pricing
7. Brandlight
Brandlight is an enterprise-grade AI visibility administration software utilized by massive, established businesses like Sloane & Firm, Publicis Groupe, and LLYC.
Brandlight declined my request for a demo. So, I relied on its web site to study its capabilities.
Brandlight helps visibility monitoring throughout greater than 107,000 places, starting from broad areas to particular locales. It gives insights into the general visibility of manufacturers and their sub-brands throughout AI search platforms like ChatGPT, Google AI Mode, and Perplexity. Brandlight additionally compares your visibility in opposition to opponents’.
Picture supply: Brandlight
Brandlight analyzes prompts to determine their intent, whether or not they point out your model, and the web sites that AI techniques cite when answering them.
Businesses that associate with Brandlight can get pleasure from entry to an AI strategist and co-pitching alternatives, amongst different advantages.
Finest for
Brandlight is greatest for giant businesses managing AI visibility for enterprise purchasers.
Key strengths
- Company associate program availability: Brandlight’s associate program contains co-pitching and co-selling alternatives, entry to an AI strategist, and 24/7 assist
- Co-pitching alternatives: Brandlight co-pitches with businesses, offering {custom} information to assist shut enterprise-level offers
- Website audits: You may run technical audits in Brandlight to determine and implement fixes that assist AI brokers crawl your website extra successfully
Limitations
Customer reviews indicate that Brandlight lacks a reporting integration, which can make it more durable for businesses to generate reviews compiling information from a number of sources.
Pricing
Brandlight provides {custom} pricing tailor-made to every buyer’s necessities.
Begin managing your purchasers’ AI visibility
Our evaluation above ought to offer you a good suggestion of the most effective AI search monitoring software for managing your purchasers’ visibility. However earlier than you financially commit, strive the software or get a demo to verify you’re making the suitable resolution.
Semrush’s seven-day free trial helps you to take a look at the website positioning + AI Visibility Toolkit, which provides options for monitoring and bettering AI visibility, monitoring search engine visibility, and optimizing content material for AI and Google.
Should you’re from a big company and have extra complicated wants, e-book a demo to discover how Semrush’s Enterprise AIO delivers the in depth AI visibility monitoring your purchasers search.
