We’ve rounded up 14 of one of the best social media campaigns from latest years, so you will get inspiration on your model’s subsequent marketing campaign.
GoPro // GoPro Awards
GoPro Awards is a advertising marketing campaign that encourages customers to submit their GoPro pictures and movies for an opportunity to win prizes and get featured on the model’s social media accounts.
This can be a nice social marketing campaign as a result of:
- GoPro can persistently put up high-quality, participating content material at a comparatively low value
- Featured entrants are more likely to share GoPro’s posts, increasing their attain
- Customers could also be extra more likely to belief and have interaction with user-generated content
Key takeaway: Person-generated content material could be a cost-effective technique to improve your social media presence
Airbnb // Airbnb Icons
Airbnb Icons is a product class that permits friends to remain in iconic places and pop-culture impressed settings (comparable to a Polly Pocket home)—however it’s primarily designed as a advertising instrument.
Right here’s why Airbnb Icons generates a buzz on social media:
- Visually putting, themed places seize customers’ consideration and drive optimistic engagements
- Superstar and model collaborations draw fan consideration and media protection
- Accomplice manufacturers and celebrities promote the marketing campaign to their audiences
- Airbnb can piggyback on conversations round cultural occasions (e.g., film releases)
Key takeaway: Strategic partnerships can enhance your social media attain
Spotify // Spotify Wrapped
Spotify Wrapped is an annual advertising marketing campaign that gives Spotify customers with stats about their listening habits—comparable to their most listened-to songs, artists, and podcasts.
This knowledge is extremely shareable as a result of it permits customers to precise their personalities and examine their listening habits towards their friends’.
To additional encourage social sharing, Spotify:
- Presents knowledge in a social story format, giving the marketing campaign a social really feel
- Gives customers with shareable graphics in quite a lot of designs
- Promotes the #SpotifyWrapped hashtag, permitting customers to affix a wider dialog
- Teases the upcoming marketing campaign by itself social platforms
- Shares world listening knowledge that sparks conversations
Picture Supply: Spotify
Key takeaway: Person-generated knowledge may help you create personalised, shareable content material
Dove // #TheFaceof10
Dove’s #TheFaceof10 marketing campaign addressed the regarding pattern of younger ladies feeling pressured to make use of anti-aging skincare merchandise.
The sweetness model partnered with related and well-liked influencers like Drew Barrymore to advertise the marketing campaign by way of TikTok and different platforms.
The social media marketing campaign resonated with customers as a result of it:
- Tapped into points that social media customers know and care about
- Aligned with Dove’s values round ladies’ vanity
- Used putting visuals to emphasise its message
Key takeaway: Selling your model values—somewhat than merchandise—could be an efficient technique to have interaction social media customers
Barbie // Barbie Selfie Generator
The Barbie Selfie Generator, launched as a part of the Barbie film advertising marketing campaign, is an AI-powered instrument that permits customers to create personalised Barbie posters.
Within the months main as much as the film’s launch, the instrument was used greater than 13 million occasions and followers flooded social media with their creations.
Listed here are some components that performed into the marketing campaign’s success:
- The instrument is simple to make use of and leverages social customers’ familiarity with picture filters
- The posters are visually putting and stand out on social media feeds
- The marketing campaign tapped into the thrill across the upcoming film
- Superstar participation boosted the marketing campaign’s attain and attraction
Key takeaway: The facility of AI may help you deliver complicated and inventive concepts to life
Severance // Grand Central Pop-Up
The solid of the TV present Severance did a shock dwell efficiency at New York’s Grand Central Station, and the stunt created an enormous social buzz.
The stunt went viral as a result of:
- Celebrities (e.g., Ben Stiller) and types amplified the stunt by sharing it on-line
- Many individuals who witnessed the stunt in actual life posted about their experiences
- Media protection expanded the stunt’s visibility throughout quite a few channels—not simply social platforms
- Severance followers worldwide reacted to the stunt on social media
Key takeaway: Actual-life advertising stunts can create an enormous buzz on social media
Semrush // Chris
Semrush created a personality named Chris to function in a sequence of playful and relatable movies for digital entrepreneurs. And our top-performing video has over 150Ok likes on TikTok.
This has been a profitable social media marketing campaign as a result of:
- Digital entrepreneurs are on the lookout for relatable, enjoyable content material when looking movies on platforms like TikTok
- Many movies faucet into social developments on the top of their reputation
- The recurring character fosters familiarity and recognition amongst customers
Key takeaway: Deal with referring to your viewers somewhat than promoting to your viewers
SheerLuxe // #OfficeVlog
SheerLuxe’s #OfficeVlog marketing campaign is a TikTok video sequence providing a behind-the-scenes have a look at life within the SheerLuxe workplace. And the movies persistently get tens of 1000’s of views.
We expect this is likely one of the biggest social media campaigns as a result of it:
- Affords relatable content material that resonates with many viewers
- Introduces the group and their day by day work, making the model extra approachable
- Fosters human connections by showcasing the individuals behind the model
Key takeaway: Worker-generated content material could make your model extra relatable and reliable
Duolingo // TikTok Ban
When the approaching TikTok ban within the U.S. prompted a surge in customers downloading the Chinese language app referred to as RedNote, Duolingo seized the chance to advertise its Mandarin studying programs.
As a part of this playful marketing campaign, Duolingo:
- Shared knowledge to show that an curiosity in studying Mandarin had surged forward of the U.S. TikTok ban
- Used its signature humorousness to poke enjoyable on the phenomenon
- Cross-posted profitable content material throughout a number of platforms (e.g., from X to Instagram)
Key takeaway: Cultural moments can present a terrific alternative on your model to achieve consideration—as long as they’re related to you
Asos // Versus
In Asos’s “Versus” movies on TikTok, two influencers compete to model a mannequin utilizing a key clothes merchandise, with the mannequin in the end deciding which outfit is finest.
Right here’s why we predict this can be a nice instance of a social media marketing campaign:
- The problem ingredient encourages customers to share their opinions and concepts within the feedback
- The movies present inspiration and leisure to Asos’s viewers of style lovers
- A devoted playlist permits viewers to simply discover different “Versus” episodes
- Influencer internet hosting makes the content material extra relatable and reliable
- The movies current Asos’s merchandise in a artistic and relatable approach
Key takeaway: Differing viewpoints get individuals speaking
Starbucks // Pumpkin-Spiced Latte
Starbucks launches a social media marketing campaign every fall to advertise its pumpkin spice latte (PSL)—one among its hottest seasonal drinks.
This marketing campaign is a recurring success as a result of Starbucks:
- Builds neighborhood by way of shared pleasure and nostalgia
- Faucets into seasonal developments and aesthetics that resonate broadly on social platforms
- Makes use of constant, recognizable branding to construct robust emotional associations
- Establishes a way of urgency to spark fast engagement and dialogue
Key takeaway: Recurring campaigns may help you construct a loyal neighborhood round your model
Notion // Notion Faces
Notion Faces permits customers to construct customized profile footage from hand-drawn parts, then use these profile footage on social media.
This is likely one of the coolest social media campaigns to ever hit LinkedIn, as a result of Snoop Dogg posted in regards to the instrument. And briefly up to date his profile image.
Notion Faces was additionally profitable as a result of:
- Many different influencers and Notion workers posted in regards to the function and up to date their profile footage
- Folks have been curious to know what their completed image would seem like
- The instrument is simple and enjoyable to make use of
- Many LinkedIn customers are cautious of utilizing a profile photograph, and Notion Faces provides an excellent various
Key takeaway: Empower customers to create one thing, they usually’re extra probably to make use of or share it
Domino’s // Mac
Domino’s created a mascot named Mac to advertise its new mac and cheese product in a sequence of playful movies, and the top-performing video has over 820Ok views on TikTok.
That is one among our favourite social marketing campaign examples as a result of it:
- Makes use of humor to make product-focused content material extra compelling
- Options an attention-grabbing and memorable character
- Faucets into video developments on well-liked platforms
Key takeaway: Humor could make your social media campaigns extra participating and shareable
Ryanair has a repute for leaving humorous, sarcastic feedback on individuals’s TikTok posts—particularly once they check with the model immediately.
This social media marketing campaign works effectively as a result of it:
- Is cheap and extremely scalable
- Permits Ryanair to piggyback on the success of different individuals’s movies
- Enhances Ryanair’s repute for affordability and no-frills service
- Allows Ryanair to shift the narrative when individuals make detrimental feedback
Key takeaway: Don’t simply put up by yourself web page—become involved together with your neighborhood
You’ll be able to streamline and supercharge your social media campaigns with the Semrush Social toolkit.
Schedule your posts to seem in the suitable locations on the proper occasions.
And monitor the efficiency of your and your rivals’ social campaigns throughout a number of platforms.
With the Social Content AI add-on, you’ll be able to generate textual content, hashtags, and visuals from scratch. And collect concepts on your subsequent marketing campaign.
Dropped at you by FREELANCE
WEB DESIGNER KUALA LUMPUR
