Immediately we’ve launched a redesigned onboarding expertise for Yoast SEO for Shopify, constructed to information, help, and empower each person from the second they set up. Buyer-centric entrepreneurs and designers know, first impressions matter, and considerate onboarding is step one to long-term success.
A brand new onboarding, designed with care
We’ve simplified the setup course of, eliminated pointless steps, and launched a guided, narrative-style welcome expertise that makes it simpler to get began and more durable to get caught.
Whether or not you’re new to search engine optimisation or scaling a big retailer, our purpose is similar: allow you to really feel assured from the primary click on.
“We wished customers to land within the onboarding circulate and instantly perceive two issues: how the app may help them enhance their Shopify retailer’s search engine optimisation, and what steps to take first to see outcomes.” Tom Ottjes, UX Designer at Yoast
Behind the scenes: Service design in motion
This onboarding redesign isn’t only a UI refresh, it’s the results of a service design strategy that included:
Journey mapping based mostly on actual person habits
Cross-functional collaboration throughout UX, improvement, help and advertising utilizing service blueprints
Strategic enhancements to each front-end and back-end processes
Need to find out how a single blueprint helped align our groups and reshape the onboarding expertise?
We’re already engaged on the subsequent part of enhancements designed to enhance our prospects’ expertise, together with smarter in-app steerage and contextual function onboarding.
Due to everybody who shared suggestions alongside the best way. Maintain it coming, we’re listening, studying, and constructing higher collectively.
Beth is Product Advertising Supervisor at Yoast. Earlier than becoming a member of the corporate, she honed her digital advertising and mission administration abilities in numerous in-house and company environments.
