When social media platforms change their algorithms, make selections that battle together with your values, or get shut down, it may possibly go away customers like your self in a troublesome spot. Generally, your solely selections are to stay round anyway (if the service continues to be stay), or lose your hard-earned following and content material.
Enter Bluesky, a Twitter-like platform that allows you to management your social media footprint. It’s constructed with an open supply and federated architecture (extra on what this implies for you in a bit). Plus, it additionally permits you to add a customized area as your deal with, permitting you to create a cohesive id between your web site and your Bluesky profile. On this publish, we’ll present you how one can join your WordPress.com area to Bluesky, so you can begin constructing your perpetually model.
What’s so particular about Bluesky?
Bluesky entered the chat in 2024. Its structure appears like an older model of Twitter, however below the hood, you’ll discover one thing progressive: it’s constructed utilizing the AT Protocol, a decentralized social media framework that simplifies switching between platforms with out shedding your followers and controlling what you see in your feed.
The concept is easy however revolutionary: any social media app that chooses to construct on the AT Protocol is “interoperable,” which means that you could decide up and transfer your knowledge from any AT-based app to a different with out shedding your content material, contacts, or connections. By utilizing the AT Protocol, apps acknowledge that they have to continuously earn their customers’ belief.
There’s additionally one thing pleasantly “outdated web” about Bluesky. With robust moderation controls and a comfortable group really feel, it makes social media enjoyable.
Make it official: Why It’s best to use your customized area on Bluesky

Sadly, it may be straightforward for individuals (or bots) to impersonate you on-line – with an analogous username and a scraped profile photograph, faux accounts can shortly wreak havoc by sending DMs, spamming, or stealing your content material. So whether or not you’re a rising model or simply actually good at zingy one-liners, it’s in your greatest curiosity to confirm your id.
Some platforms launched a “blue verify” or comparable course of to confirm actual customers, with some utilizing a pay-to-play mannequin for verification (for double the enjoyable, Tumblr has a BOGO offer for Important Blue Internet Checkmarks).
Bluesky’s verification system doesn’t require platform approval: it merely matches your customized deal with to your customized web site area. This offers you twofold advantages: you may drive extra natural visitors to your web site from social media, whereas making it crystal clear that your social media account is the bonafide channel for you and your model.
Methods to Join Your WordPress Area to Bluesky
To certify that you just’re the true proprietor of your area, you’ll want to add a textual content file to your area’s DNS information. That is basically a digital certificates that tells Bluesky that you’re the true proprietor of your area. You could login to wherever your area is managed so as to add this file, which ensures solely somebody with the “keys” to the DNS can authenticate it.
In case your domain name is managed by means of WordPress.com, you may watch our Bluesky Verification video beneath or comply with these easy instructions so as to add the Bluesky textual content file to your nameservers:
Step 1: Go to your “Settings” in Bluesky, choose “Account,” after which “Deal with”:

Step 2: Click on the “I’ve my very own area” button on the backside of the popup and enter your area identify within the field (ie: identify.com):

Bluesky will now generate the data you’ll want so as to add to your Area Nameservers. Preserve this web page helpful!

Step 3: In a brand new tab, go to WordPress.com. In case you have a number of websites, hover over the area you’d like to make use of and choose the “WP Admin” button:

Step 4: Within the WordPress Admin Panel, go to “Upgrades” after which “Domains”:

Step 5: Click on the three dots on the area you might be utilizing on Bluesky and navigate to “Handle DNS”:

Step 6: Click on the “+ Add File” button on the high of the display screen:

Step 7: Copy over the data from Bluesky into your new textual content file: First, change the file kind from “A” to “TXT” within the dropdown. Then, copy the host ( _atproto) and add it to the subdomain subject, which is known as “Identify” in WordPress.com. Lastly, copy the customized worth out of your Bluesky web page, and add it to the “Textual content” subject:

Step 8: When you add the DNS file in WordPress.com, toggle again to your Bluesky web page and click on “Confirm DNS File.” DNS information can take some time to replace, however WordPress.com is mostly speedy – mine took simply seconds to substantiate!
Step 9: When you’re verified, don’t neglect to click on the blue button once more to substantiate the replace:

Rejoice! You’re now a bonafide IT famous person. Benefit from the natural visitors to your web site and relaxation assured that folk know that your social media account is the official account on your (private or skilled) model.
Want a customized area? We’ve acquired you coated!
Don’t have a customized area simply but? Right here at WordPress.com, we imagine everybody ought to have their very own handle on the net that they absolutely personal and management.
To that finish, we provide a few of the most reasonably priced domains within the biz, averaging round simply $13 a yr for fashionable .com, .org, and .web addresses. WordPress.com’s DNS can also be blazing quick, so that you may be positive your area will load shortly.
If you happen to personal a website by means of one other supplier, think about making a switch to WordPress to simplify your stack. To make the swap, take a look at our domain transfer guide. If you happen to want hosting for your WordPress website, all paid plans on WordPress.com include a free area identify for a yr.
Able to make it official? Purchase a customized area straight by means of WordPress.com and join it to Bluesky at this time:
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