Color Psychology Facts and Statistics


Welcome to our roundup of shade psychology information.

Colour is a design factor that creators typically overlook, however it could have a big effect on the best way individuals react and reply to your content material. 

Colour psychology is the examine of how shade impacts individuals’s feelings. It will possibly assist inform designers, entrepreneurs, and types about which colours are the perfect to make use of in sure designs. 

On this article, we’ll present some necessary shade psychology information and statistics regarding reputation, shade associations, and extra that may show you how to familiarize yourself with utilizing shade in your content material. 

Let’s get began with a few of our prime shade psychology information.

Colour psychology information and statistics (prime picks)

  • 60% of individuals settle for or reject new merchandise primarily based on shade
  • 62%-90% of preliminary impressions are primarily based on shade alone
  • The hottest shade general is blue
  • The least widespread shade general is orange 
  • Blue is generally related to belief and safety 
  • Blue can be the hottest web site shade amongst customers
  • The least widespread colours for web sites are yellow and orange

What’s shade psychology?

Colour psychology is the examine of how completely different colours can have an effect on people. The best way individuals understand shade is affected by various various factors together with tradition, science, age, gender, and extra. 

Colour psychology assesses colours’ affect on individuals’s moods, feelings, and receptiveness to new concepts, merchandise, and extra. 

Whether or not you’re a enterprise proprietor, internet designer, or marketer, it’s a good suggestion to know extra in regards to the affect the colours you employ may have on the people who find themselves viewing your content material and merchandise. 

How necessary is shade psychology in enterprise? 

Deciding on the suitable colours for your corporation branding, merchandise and commercials are extra necessary than you may suppose. For instance, 80% of individuals suppose that shade will increase model recognition and the significance of shade doesn’t finish there. 

Listed here are some attention-grabbing shade psychology information about how shade can affect companies. 

Colour is the important thing think about whether or not or not prospects settle for or reject a product 

Colour performs an enormous half in individuals’s receptiveness to new merchandise. In accordance with Expert, shade alone is the deciding think about whether or not to simply accept or reject a product for about 60% of individuals. 

Nearly 85% of individuals say that shade is the primary cause that they purchase a sure product

In accordance with WebFX, a examine confirmed that 84.7% of individuals mentioned that the first cause they bought a selected product was due to the colour. This reveals simply how a lot affect choosing the proper shade can have in your product gross sales. 

As much as 90% of preliminary impressions are primarily based on shade

In accordance with WebFX, it takes round 90 seconds for an individual to kind a judgment a few product or a brand new surroundings. Based mostly on the outcomes of their examine, it’s thought that 62% – 90% of that preliminary impression is predicated on colours. 

Colour advertisements are seen virtually 50% greater than black-and-white advertisements

Colour is tremendous necessary relating to promoting too. In accordance with WebFX, advertisements with shade are seen 42% greater than their black and white counterparts.

Sources: WebFX, Skilled

Colour reputation statistics 

Everyone has a favourite shade, nevertheless, it seems that there are tendencies amongst completely different demographic teams associated to what colours they do and don’t like. Listed here are some helpful information and stats about shade reputation. 

General, blue is the preferred shade. In a examine performed by Joe Hallock, 42% of individuals mentioned that their favourite shade was blue, making it the preferred alternative by a big margin. The examine discovered that the subsequent hottest shade was inexperienced, with 14% of these surveyed selecting this shade. 

What’s the most typical favourite shade worldwide?

General, the least widespread shade was orange, with 30% of these surveyed voting for it as their least favourite. Different unpopular colours included brown (23%) and purple (13%).

What shade is the least widespread?

A survey together with solely girls additionally discovered that the preferred shade was blue. 35% of girls surveyed voted blue, however a substantial quantity additionally voted for purple (23%). The least widespread colours amongst girls have been orange (33%) and brown (20%).

What are the preferred colours amongst girls? 

In accordance with the examine, males overwhelmingly favor blue, with 57% of voters selecting this as their favourite shade. The least widespread colours amongst males have been brown (24%), purple, and orange (22%).

What are the preferred colours amongst males?

Sources: Joe Hallock1

Throughout age teams, the preferred shade is blue. Nonetheless, younger individuals aged 1-35 additionally confirmed a big choice for brighter colours like inexperienced, purple, purple, and orange. 

Nonetheless, older generations reminiscent of these 70+ chosen solely blue and white as their favourite colours. 

Favourite colours by age group

Amongst these aged 1-24, brown was discovered to be the least widespread shade general. For these ages 35-50, orange was the least widespread shade. Older individuals 70+ additionally disliked orange, in addition to purple, and blue.

Least widespread shade by age group

Sources: Joe Hallock

Colour psychology associations

The human mind naturally associates sure colours with sure feelings and concepts. 

Whether or not you’re designing an internet site, selecting colours for a brand new enterprise, or planning a celebration, it’s helpful to know what kind of concepts and feelings every shade is related to. 

Under is a listing of widespread colours and their most typical associations.


In accordance with a examine performed by Joe Hallock, blue is mostly related to belief and safety. When requested which shade connotes belief, 34% of these surveyed responded blue. 

Equally, 28% of individuals voted blue after they have been requested which shade they related to safety. The examine additionally discovered that individuals affiliate blue with reliability and dependability. 


Crimson is overwhelmingly related to pace. 76% of individuals voted purple when requested which shade they most related to pace. 

Crimson has additionally been linked to braveness and bravado, with 28% of individuals associating purple with these feelings.


Yellow is commonly related to enjoyable and happiness, with 26% of individuals saying they affiliate yellow most with this emotion. 

Nonetheless, yellow may also have unfavorable connotations, with some individuals linking muted shades of yellow to nausea and illness. 


Black is mostly related to high-quality merchandise and excessive expertise. In accordance with a Joe Hallock examine, 26% of individuals affiliate black with excessive tech, and 43% affiliate it with top quality. 

Equally, the colour black is linked to worry and terror, in response to 38% of these surveyed. 


Purple is strongly related to bravery, with 29% of individuals saying that they linked purple with braveness and bravado.

It’s additionally seen as one of the crucial enjoyable colours, with 17% of these surveyed saying they affiliate this shade with feeling enjoyable and glad.


Inexperienced is commonly related to good luck or monetary wealth. In accordance with the Joe Hallock shade task examine, many individuals additionally hyperlink the colour inexperienced with safety and belief. 


Like black, silver and gray tones are sometimes related to excessive expertise. 

Round 23% of individuals mentioned that they related silver and gray with excessive expertise, and portion additionally linked the colours to top quality. 


As you possibly can think about, gold is mostly related to luxurious and costly items in response to Colorcom. It additionally has hyperlinks to top quality. 

Sources: Colorcom1, Joe Hallock2

Colour psychology in internet design 

In accordance with Prime Design Companies, 39% of individuals consider that colours are essentially the most valued factor on an internet site, so it’s necessary to nail it relating to the colours of your web site. 

How necessary are colours in internet design?

Listed here are some statistics that can educate you extra about shade psychology and internet design. 

What’s the greatest shade for an internet site? 

For web site guests, the preferred shade of an internet site is blue. In accordance with Prime Design Companies, round half (46%) mentioned they most popular blue. Different widespread colours embody inexperienced with 30% of individuals preferring this shade, and 22% mentioned they like purple. 

Which is the perfect shade for enterprise web sites?

According to the statistics we listed about shade reputation above, yellow and orange are additionally the least widespread colours for internet design. 23% of individuals mentioned companies shouldn’t use yellow of their internet design, and 22% of individuals mentioned the identical about orange. 

What’s the greatest shade for CTA and purchase buttons?

As we came upon above, all colours have completely different connotations, so the perfect colours for purchase and CTA buttons rely on what emotional impact you want in your prospects. 

In accordance with ConvertKit, yellow purchase buttons are enjoyable, youthful, and interesting to window customers. Whereas orange purchase buttons are extra aggressive and due to this fact are greatest for hard-sells. Listed here are another connotations of purchase and CTA button colours.

  • Inexperienced – Straightforward for the eyes to course of and helps prospects really feel relaxed
  • Crimson – Pressing and energetic making it a sensible choice for ‘Purchase Now’ buttons and gross sales
  • Blue – Evokes belief and safety making a sensible choice for banks. 
  • Pink – Related to femininity making it appropriate for advertising merchandise focused at girls
Greatest shade for CTA and purchase now buttons

The colour of purchase buttons is kind of necessary, in response to some case research. A examine carried out by the corporate Maxymiser helped them improve CTR by as much as 11%, merely by altering and testing completely different purchase button colours. 

Sources: Top Design Firms1, Top Design Firms2, ConvertKit, Usersnap

The significance of white house in internet design

When designing your web site and selecting a shade scheme it may be tempting to attempt to fill your web page with as a lot shade, pictures, and knowledge as attainable. Nonetheless, research have proven that having some white house in your internet pages is just not truly a nasty factor. 

In accordance with Prime Design Companies, solely 8% of individuals truly discover white house and leaving some may help to reinforce your designs and make them extra digestible on your guests. Gaps between parts like textual content bins, buttons, and pictures could make it simpler on your viewers to deal with and navigate your web site. 

Closing ideas 

So there you’ve it – all the colour psychology information you should inform your designs. As you possibly can see, shade has a huge effect on individuals’s feelings and reactions, so it’s necessary to know your stuff and make the suitable shade decisions relating to your corporation branding and on-line content material. When you’d wish to know extra about using shade in internet design, take a look at a few of our different articles, together with Website Color Statistics and Most Colorful WordPress Themes.

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