Business Blogging Statistics (How Many Businesses Have A Blog?)

You’ve come to the fitting place if you happen to’re searching for the newest and most in depth enterprise running a blog statistics.

Have you ever ever questioned what number of companies weblog? We’ve a solution!

In at the moment’s fast-paced digital panorama, enterprise running a blog has emerged as a formidable device for corporations to determine their on-line presence, interact with their audience and drive tangible outcomes.

In different phrases, if you happen to aren’t running a blog, you is likely to be leaving a ton of cash on the desk.

Companies are harnessing the ability of running a blog to showcase their experience, enhance model visibility, and finally enhance their backside line.

Uncover the mandatory statistics now, which can make you rethink enterprise running a blog (particularly if you happen to’re not operating a weblog but).

This submit covers:

Enterprise Running a blog Statistics (Our High Picks)

  • 91% of B2B corporations weblog or use different kinds of content material advertising
  • 85% of B2C corporations weblog or use different kinds of content material advertising
  • Nearly 80% of the Fortune 500 corporations have a enterprise weblog
  • Over 70% of B2B entrepreneurs publish case research
  • Over 60% of B2B corporations use WordPress
  • 62% of B2C entrepreneurs outsource running a blog
  • 80%+ of entrepreneurs say creating high-quality content material much less typically is more practical
  • 78% of B2B entrepreneurs use LinkedIn for content material promotion
  • Companies’ common month-to-month content material advertising finances is $1,000

How Many Companies Have A Weblog?

1. 91% of B2B corporations weblog or use different kinds of content material advertising

The overwhelming majority of B2B corporations use running a blog or another sort of content material advertising to draw new purchasers and retain current ones. Solely 9% say they don’t use a content material advertising technique.

Furthermore, solely 4% of those that used content material advertising prior to now stated they wouldn’t use it anymore, whereas 54% deliberate to introduce it of their enterprise’s general advertising technique.

Supply: Content Marketing Institute #1

2. 85% of B2C corporations weblog or use different kinds of content material advertising

Whereas B2B corporations are barely extra blogging-oriented, B2C don’t fall far behind, with 85% of them utilizing a weblog or a special content material advertising technique to herald new prospects.

Supply: Content Marketing Institute #2

3. Nearly 80% of the Fortune 500 corporations have a enterprise weblog

Even the largest manufacturers on this planet know the ability of running a blog. In 2020, 77% of Fortune 500 corporations had a public, company weblog, which is a 54% enhance since 2010.

Enjoyable truth: Solely 15% of Fortune 500 corporations enable feedback on their blogs, which is an enormous lower since 2015 when 73% of them allowed feedback.

Supply: Center For Marketing Research

4. 31% of B2C corporations use running a blog to construct model consciousness.

In the case of utilizing content material to construct model consciousness, 31% of B2C corporations use weblog posts and brief articles to draw new potential prospects. (The identical proportion of B2C corporations use social media content material – posts, tweets, tales, and so forth.)

Supply: Content Marketing Institute #3

Basic Running a blog Statistics

5. There are 600+ million blogs on this planet

Right this moment, there are greater than 600 million blogs globally (energetic + inactive), enterprise and private blogs mixed.

As a reference, there are roughly 1.2 billion web sites, however solely 200 million are energetic. In the event you’re keen on extra stats, examine our in depth websites statistics roundup.

Supply: GrowthBadger #1

6. Bloggers publish 3+ billion weblog posts yearly

That’s over 341,000+ weblog posts on daily basis. What number of weblog posts do you publish? Are you a each day, weekly or month-to-month writer?

Supply: GrowthBadger #1

B2B Running a blog Statistics

7. In the event you plan to publish your B2B weblog posts outdoors your web site, you would possibly simply do it on LinkedIn

LinkedIn is among the greatest social platforms for professionals and corporations, so publishing B2B articles there makes excellent sense.

Even if you happen to’re already actively publishing posts on your online business web site’s weblog, creating variations, recaps or unique content material for LinkedIn can take your group to the following degree.

Supply: LinkedIn

8. Over 70% of B2B entrepreneurs publish case research

In the event you’re not sure about what sort of enterprise content material it’s best to publish in your weblog, you would possibly get inspiration from 73% of B2B entrepreneurs who publish case research.

One of many (largest) causes for publishing case research is to construct credibility.

Supply: Awai

9. B2B blogs with academic content material obtain 50%+ extra natural site visitors

Okay, right here’s one other tip if you happen to’re questioning what the very best content material for your online business weblog could be, significantly within the B2B area – publish academic articles as a result of they obtain 52% extra site visitors than these enterprise blogs that publish content material primarily about their firm.

Furthermore, nearly 40% of B2B corporations favor publishing content material to teach their viewers, however the overwhelming majority publish combined content material (academic, firm and trade information).

Supply: Backlinko

10. 65% of B2B corporations use inventory pictures of their weblog posts

Whereas utilizing inventory pictures is the best and quickest strategy to improve a weblog submit, they may not be the very best observe. And realizing 65% of B2B corporations use all these pictures of their weblog posts, you possibly can simply stand out from the lots by creating customized, distinctive pictures.

In the event you insist, right here’s a group of the very best free stock photo websites.

Supply: Backlinko

11. Over 60% of B2B corporations use WordPress

In the case of selecting the very best content material administration system (CMS) for your online business weblog, 61% of B2B corporations favor WordPress. All the opposite options, like HubSpot, Drupal, Contentful and Wix (have you ever seen our Wix statistics?) fall far behind.

You might also be keen on our in depth WordPress statistics to realize extra information on this widespread CMS.

Supply: Backlinko

We discovered earlier that only a few Fortune 500 corporations enable feedback on their web site. Whereas the share is almost twice as excessive for B2B corporations, it’s nonetheless not excessive.

Typically talking, if you happen to aren’t actually keen on constructing a neighborhood together with your content material, you would possibly simply need to skip the feedback and concentrate on creating the very best weblog posts as a substitute.

Supply: Backlinko

13. Nearly all B2B purchasers favor articles from subject-matter specialists

In the event you run a B2B weblog, it’s value noting that you’ll obtain significantly better success in case your articles are printed by subject-matter specialists – at the least that’s what 96% of purchasers favor.

Supply: LinkedIn

B2C Running a blog Statistics

Practically ninety p.c of B2C entrepreneurs use a company’s web site to distribute content material and nearly seventy p.c do it via their weblog.

Media platform Share of respondents
Group’s web site 89%
Weblog 68%
E-mail publication 67%
Different e mail 56%
Microsite 23%
Group’s on-line neighborhood 22%
Cell app 17%
On-line studying platform 17%
Digital journal 13%
Platforms B2C entrepreneurs use to distribute content material

Supply: Content Marketing Institute #4

15. 62% of B2C entrepreneurs outsource running a blog or different content material advertising actions

The most typical exercise B2C entrepreneurs outsource is content material creation (that’s hiring writers, editors, designers, photographers, video producers, and so forth.).

Another content material advertising duties they outsource are content material promotion and distribution, content material advertising measurement and even the whole content material advertising technique.

Nonetheless, almost 40% of entrepreneurs don’t outsource any content material advertising duties.

Enjoyable truth: Practically 35% of the outsourced content material is plagiarized and nearly 20% is written by synthetic intelligence.

Supply: Content material Advertising Institute #2, GrowthBadger #2

16. 85% of B2C bloggers use analytics instruments to handle content material advertising efforts

Analytics instruments are the commonest expertise B2C bloggers use to handle their content material advertising efforts.

Furthermore, probably the most profitable bloggers/entrepreneurs use as much as 4 tech instruments that assist them attain their content material advertising targets.

Expertise Share of respondents
Analytics instruments 85%
E-mail advertising expertise 78%
Content material administration system 59%
Advertising automation software program 35%
The most typical applied sciences B2C bloggers use

Supply: Content material Advertising Institute #2

17. B2C organizations spend, on common, 22% on running a blog and content material advertising

A B2C group averagely spends 22% of its whole advertising finances on running a blog and content material advertising. Moreover, 37% plan on rising their budgets (the least profitable organizations count on to speculate greater than probably the most profitable ones).

Supply: Content material Advertising Institute #2

18. 68% of B2C entrepreneurs concentrate on creating content material for his or her audiences

Practically seventy p.c of B2C entrepreneurs and bloggers concentrate on creating the very best content material for his or her audiences as a substitute of making content material that’s about their manufacturers and companies. Solely 4% of entrepreneurs by no means create content material for the viewers (which is probably going the much less profitable ones).

Supply: Content material Advertising Institute #2

19. 90% of bloggers double-check content material’s information and credibility

Most B2C entrepreneurs/bloggers guarantee all of the content material they put out is fact-based and credible. Solely 10% of execs examine for information and credibility “typically,” whereas nobody by no means.

Supply: Content material Advertising Institute #2

20. The extra a B2C firm blogs, the extra leads it generates

These B2C corporations that printed eleven or extra blogs in a month generated greater than 4 occasions the variety of leads than those who printed 4 or 5 month-to-month posts.

Furthermore, it was additionally discovered that these publishing 11+ weblog posts monthly obtained significantly extra listed site visitors than these publishing 4-5 posts.

Supply: Marketing Insider Group

Content material Advertising Statistics

21. Brief-form movies have the best return on funding (10%)

Entrepreneurs discovered that short-form movies have the best ROI, thus, 90% of them plan to speculate extra or preserve their funding on this medium this yr. Moreover, simply over 20% of entrepreneurs plan to learn from the ability of short-form movies for the primary time.

This is smart as a result of over 70% of shoppers favor to look at short-form movies when studying a couple of service or product they’re keen on.

Supply: HubSpot #1, Wyzowl

22. Over 80% of entrepreneurs say creating high-quality content material much less typically is more practical

Most newbie content material entrepreneurs ask how a lot content material they need to create. As a substitute of specializing in amount, concentrate on high quality as a substitute.

83% of entrepreneurs imagine that creating top-notch content material for distribution much less typically is more practical than bombarding shoppers incessantly with common or below-average content material.

Supply: HubSpot #2

23. The worldwide content material advertising market is anticipated to achieve $107 billion by 2026

The rise of the worldwide content material advertising market isn’t stopping. The trade was valued at round $63 billion in 2022 and is anticipated to develop to $72 billion in 2023. It’s no secret that the enlargement will proceed even within the coming years.

12 months Content material advertising market worth
2022 $63 billion
2023 $72 billion
2026 $107 billion
Content material advertising market worth over time

Supply: Statista #1

24. Social media is probably the most most popular channel for content material promotion

73% of worldwide entrepreneurs reported they use social media (natural) to advertise their content material on-line. E-mail advertising (53%) and paid advertisements on social media (51%) adopted in second and third place.

In the case of leveraging content material advertising efforts, 58% of entrepreneurs stated they use social media posting instruments, whereas 30% content material administration techniques.

Supply: Statista #2, Statista #3

25. 41% of execs use content material advertising for model consciousness

One of many largest targets with content material advertising for 41% of execs world wide was creating model consciousness. Different targets embody constructing loyalty and producing gross sales and boosting income.

Content material advertising purpose Share of respondents
Creating model consciousness 41%
Constructing loyalty amongst current prospects 38%
Producing gross sales/income 33%
Main content material advertising targets

Supply: Statista #4

26. 78% of B2B entrepreneurs use LinkedIn for content material promotion

As we’ve already discovered earlier, LinkedIn is nice for running a blog within the B2B world. In a survey from 2022, almost 80% of B2B entrepreneurs stated it’s their most popular social media platform for content material promotion/distribution. Fb ranked second at 56%, a 13% drop for the reason that earlier yr.

Supply: Statista #5

27. 66% of execs observe web page views to measure the success of content material advertising

How have you learnt in case your content material advertising efforts are efficient? 66% of execs observe web page views to measure their success, whereas 55% monitor e mail engagement.

Supply: Statista #6

28. 80% of respondents stated their content material advertising technique was very profitable

A survey from 2022 discovered that 80% of entrepreneurs stated their content material advertising technique was “very profitable” and for 73% it was “profitable.” Nonetheless, greater than half (52%) valued their content material advertising technique as “unsuccessful.”

Supply: Statista #7

Advantages Of Enterprise Running a blog Statistics

29. Corporations that weblog have MUCH higher advertising outcomes

The next stats will most likely rethink your strategy to enterprise running a blog (particularly if you happen to’re not running a blog but or lack publishing frequency).

HubSpot discovered that these corporations that weblog (recurrently) see a rise in guests (55%), inbound hyperlinks (97%) and listed pages (434%).

Supply: HubSpot #3

30. 67%+ extra leads monthly for corporations that weblog

In the event you’re already utilizing a bunch of techniques to generate new leads, you would possibly need to introduce a running a blog technique, too.

In comparison with corporations with out blogs, those that publish weblog posts see, on common, a 67% enhance (or extra) in month-to-month leads.

Supply: Demand Metric

31. Running a blog and content material advertising is cheaper than conventional advertising

And it’s not simply barely cheaper; running a blog and content material advertising can value greater than 60% lower than conventional advertising. There’s extra.

Content material advertising can generate as much as 3 times as many leads as conventional advertising per greenback spent.

Supply: Demand Metric

32. 70% favor studying about an organization via articles than advertisements

You would possibly need to begin running a blog greater than investing in paid ads as a result of 70% of individuals would like to find out about you thru (academic) articles than advertisements.

Supply: Demand Metric

Different Enterprise Running a blog Stats

33. B2B and B2C bloggers discover getting assist from inside the group a problem

18% of B2B and eight% of B2C bloggers’ problem is getting assist from inside the group.

Another high blogger challenges are discovering time to create and promote content material, getting site visitors, constantly creating high quality content material and developing with related subjects, to call just a few.

Supply: Orbit Media

At a share of 76%, how-to articles are the commonest amongst bloggers, adopted by lists, guides and eBooks. However the best content material codecs are guides and gated content material.

Content material sort Share in %
How-to articles 76
Lists 55
Guides and eBooks 43
Information and traits 43
Opinion 38
The highest 5 kinds of content material

Supply: Orbit Media

35. Bloggers who collaborate with influencers get the very best outcomes

40% of bloggers who “often” collaborate with influencers and 67% of those that “at all times” collaborate with influencers report the very best outcomes.

Supply: Orbit Media

36. 60% of shoppers report weblog posts to have an effect within the early stage of the shopping for course of

60% of shoppers discover weblog posts a beneficial content material format within the early stage of the shopping for course of. The three different extra essential codecs are infographics, listicles and eBooks.

Through the mid stage, 34% of shoppers say weblog posts have an effect on their buying choices and for six% within the late stage.

Supply: Ceros

37. 36% of execs say weblog is their high advertising channel

Whereas social media leads the sport at 44%, blogs and web sites are the second most most popular advertising channel for 36% of execs.

In the case of content material advertising, blogs (48%) are the second hottest media format, proper behind movies (59%).

Supply: HubSpot #4

38. Companies’ common month-to-month content material advertising finances is $1,000 (or much less)

I’m certain many are additionally keen on how a lot finances one ought to dedicate to content material advertising each month.

The typical finances of 27% of small enterprise house owners is $1,000 or much less. Only a small proportion of companies dedicate a finances of $3,000 monthly or extra in content material advertising.

Supply: Semrush

Conclusion

Enterprise running a blog can unlock a large number of advantages in your group.

You’ll be able to set up authority, entice a wider viewers and generate high quality leads by constantly creating beneficial and related content material.

The statistics we curated function a strong reminder of the influence that running a blog can have on your online business’s development and success.

However whenever you resolve to craft your running a blog technique, bear in mind to concentrate on high quality over amount.

By exploiting these insights, you possibly can place your online business weblog as a dynamic and efficient device to drive outcomes and set up the robust on-line presence – that YOU deserve.

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