How to track your Gemini visibility with and without Semrush

Your consumers are asking Gemini which instruments to make use of, which distributors to belief, and the way your product compares to the alternate options. Gemini solutions by naming manufacturers. 

Whether or not it names yours, and what it says when it does, shapes your purchaser’s notion earlier than they ever go to your web site. Gemini visibility monitoring tells you the place you stand.

However Gemini works otherwise from ChatGPT or Google. Gemini mentions manufacturers much more usually than it hyperlinks to them, so monitoring citations alone misses the total image.

On this information, you will be taught what to measure, the way to examine your Gemini visibility manually, and the way to scale the identical workflow with Semrush’s AI Visibility Toolkit. We’ll additionally present you what to do with the info to truly enhance your visibility.

We’ll use Asana, the undertaking administration software program, as a working instance all through the information, with actual Gemini solutions and Semrush knowledge.

What’s Gemini visibility monitoring?

Gemini visibility monitoring (additionally known as Gemini model monitoring) is the method of measuring how usually, how prominently, and the way precisely Google’s Gemini app mentions and cites your model in its solutions.

Gemini is a separate AI search floor from Google Search, AI Overviews, and Google AI Mode. All 4 are Google merchandise, however each generates completely different solutions and cites completely different sources. Rating properly in a single does not assure visibility in one other, so monitor every individually.

These are the core metrics for Gemini visibility monitoring:

• Brand mentions: How usually Gemini names your model in its solutions
• Citations: How usually Gemini hyperlinks to your web site as a supply
• AI visibility: An total rating for a way seen your model is throughout the prompts that matter in your market
• Share of voice: How usually Gemini mentions your model in contrast with rivals
• Sentiment: Whether or not Gemini describes your model positively, neutrally, or negatively
• Common place: The place your model seems in Gemini’s solutions relative to different manufacturers it names

Semrush provides you the flexibility to trace all of those Gemini metrics in a single place utilizing the AI Visibility Toolkit.

Why mentions matter greater than citations in Gemini

Mentions are crucial Gemini metric as a result of Gemini names manufacturers much more usually than it hyperlinks to them.

Semrush’s Ghost Citations study discovered that Gemini mentions manufacturers in 83.7% of their appearances however cites them in solely 21.4%. ChatGPT works the opposite method round: it cites manufacturers in 87% of appearances and mentions them in simply 20.7%.

Asana’s knowledge within the AI Visibility Toolkit follows the identical sample:

Platform	Mentions	Citations
Gemini	6.3K	553
ChatGPT	4K	2.6K

Supply: Semrush AI Visibility Toolkit, Visibility Overview for asana.com, US database, knowledge as of Oct. 28, 2026.

Gemini mentions Asana extra usually than ChatGPT does, however cites asana.com lower than 1 / 4 as usually. If Asana tracked Gemini by citations and referral site visitors the best way many groups track ChatGPT, it will see roughly one-tenth of its precise Gemini visibility.

Our personal assessments confirmed the identical hole. We ran 20 purchaser prompts by way of Gemini, and Asana was talked about in 14 solutions however cited in just one. In a single reply, Gemini listed Asana first for monitoring cross-functional tasks and known as it the “best choice,” then credited that declare to a competitor’s web site.

So, a model can have sturdy Gemini visibility with out a lot referral site visitors to indicate for it, at the same time as AI search grows as a traffic source. 

Referral site visitors solely counts consumers who click on a supply hyperlink. A purchaser who sees your model identify in a solution would possibly seek for you later or sort in your URL, and that go to exhibits up as branded or direct site visitors, not as a Gemini referral. 

For those who decide Gemini by referrals alone, you will undercount its affect in your pipeline and miss the solutions the place rivals are being really helpful as a substitute of you.

The best way to monitor model mentions in Gemini manually

To trace model mentions in Gemini manually, construct a listing of prompts your consumers would ask, run each in Gemini, and log what each reply says about your model.

A guide examine will be completed with out instruments and provides you a baseline. It additionally exhibits you what Gemini’s solutions really seem like earlier than you begin studying dashboards.

1. Construct a listing of 20-50 prompts

Begin with 20-50 questions your clients would realistically sort into Gemini. Fewer than 20 will not present a sample. Greater than 50 will get arduous to repeat by hand.

Group the prompts by purchaser intent:

Immediate group	Instance prompts	What it tells you
Branded	“Is [brand] good?” “[brand] pricing” “[brand] alternate options”	Whether or not Gemini describes you precisely and favorably
Backside funnel	“Greatest ai for [use case]” “[brand] vs. [competitor]”	Which manufacturers Gemini recommends when individuals are prepared to purchase
Function or use case	“What instruments can [do X]?”	Whether or not Gemini is aware of what your product really does
Academic	Broad how-to and “what’s” questions in your market	Whether or not Gemini associates your model with the matters you need to personal

For Asana, we wrote 5 prompts per group. Examples embody “Is Asana good for small groups?” (branded), “greatest undertaking administration device for advertising groups” (backside funnel), “what instruments can automate process assignments for a staff?” (function), and “how do I run a dash retrospective?” (academic).

For those who’re unsure what your consumers ask, prompt research can present you the actual questions folks ask AI instruments about your class.

2. Run every immediate in a contemporary Gemini chat

Run each immediate in a brand new chat so earlier solutions do not affect later ones. Higher but, run them signed in and out incognito mode to keep away from your context influencing the solutions.

Hold your setup the identical every time you examine: the identical location, the identical account standing (signed in or signed out), and the identical Gemini mannequin. Solutions can differ between fashions and between signed-in and signed-out classes, so altering your setup makes your outcomes tougher to match.

3. Log what every reply says

For every immediate, document these six issues in a spreadsheet:

• Talked about: Whether or not Gemini names your model
• Place: The place your model seems among the many manufacturers Gemini names (first, third, or absent)
• Opponents: Which different manufacturers Gemini names
• Your web site cited: Whether or not Gemini hyperlinks to your web site as a supply
• Different sources cited: Which third-party websites Gemini hyperlinks to
• Sentiment and accuracy: Whether or not the outline is constructive, impartial, or detrimental, and whether or not it is appropriate

Here is a part of our Asana log:

Immediate	Talked about	Place	asana.com cited	Sources Gemini cited
Is Asana good for small groups?	Sure	1st	No	PCMag, TaskRhino, and three others
Greatest undertaking administration device for advertising groups	No	Absent	No	Stackby, The Digital Undertaking Supervisor
What software program can I exploit to handle a content material calendar?	Sure	1st	Sure	asana.com, plus 4 others
Greatest device to trace cross-functional tasks with dependencies	Sure	1st	No	Teamwork.com, Movement, and one different

Supply: Gemini (signed out, US), examined Oct. 2, 2026.

4. Search for patterns throughout the immediate teams

As soon as your log is full, examine the outcomes by immediate group. A single reply does not offer you sufficient knowledge; patterns throughout 20 solutions inform you the place to focus.

Here is what Asana’s 20 prompts confirmed:

Immediate group	Asana talked about	asana.com cited
Branded	5 of 5	0
Backside funnel	Four of 5	0
Function or use case	5 of 5	1
Academic	Zero of 5	0

Three patterns stand out:

• Mentions with out citations: Gemini named Asana in 14 of 20 solutions however cited asana.com in just one. Monitoring citations alone would have made Asana look practically invisible.
• One publication formed the class: Gemini cited The Digital Undertaking Supervisor in six of the 20 solutions, greater than any model’s personal web site. That is a supply value incomes protection from.
• No presence in academic solutions: Gemini answered all 5 academic prompts with out naming Asana or citing any sources, despite the fact that Asana publishes fashionable guides on a number of of these matters.

The place guide monitoring breaks down

Handbook monitoring provides you a helpful baseline, but it surely does not scale.

• Small pattern: 20-50 prompts is a tiny slice of what consumers really ask Gemini
• Solutions change: The identical immediate can return a distinct reply each time it’s requested, so one examine is simply a snapshot. (Extra on this beneath.)
• No competitor benchmark: You see which rivals seem in your prompts, however not how their total visibility compares with yours
• Time: Each immediate wants a contemporary chat and guide logging, each time you examine. This will take hours each week.

The best way to monitor Gemini visibility with Semrush

To trace Gemini visibility with Semrush, filter the AI Visibility Toolkit‘s studies to Gemini, then use Prompt Tracking to watch the prompts that matter most to your online business.

Gemini is roofed throughout the toolkit:

• Visibility Overview, Competitor Analysis, and Immediate Analysis embody Gemini alongside ChatGPT, Google AI Overviews, and AI Mode, with knowledge up to date day by day
• Model Efficiency studies (together with Share of Voice, sentiment, and Narrative Drivers) embody Gemini, with knowledge up to date weekly
• Immediate Monitoring helps Gemini as its personal marketing campaign, with knowledge up to date day by day

The information comes from Semrush’s database of greater than 317 million prompts and responses throughout 117 regional databases. That is way over you might check by hand. For bigger groups that want to trace AI visibility throughout a number of manufacturers, areas, and merchandise, there’s Enterprise AIO.

Test your Gemini visibility in Visibility Overview

To examine your Gemini visibility, open Visibility Overview within the AI Visibility Toolkit, enter your area, and swap the platform filter from “All AI platforms” to “Gemini.”

The report exhibits your AI Visibility rating, plus your Gemini mentions, citations, and cited pages over time. For asana.com within the US database as of Oct. 28, 2026, the Gemini view exhibits:

• AI Visibility: 71/100
• Mentions: 6.3K
• Citations: 553
• Cited pages: 445

Test the hole between mentions and citations first. Asana will get roughly 11 mentions for each quotation in Gemini. In case your ratio seems related, decide your Gemini efficiency by mentions, not by referral site visitors.

The “Distribution by LLM” chart within the all-platforms view exhibits how a lot of your AI visibility comes from Gemini. For Asana, Gemini accounts for 24% of mentions, greater than ChatGPT’s 15.4%.

Discover subject alternatives

To seek out Gemini subject alternatives, open the “Subject Alternatives” tab beneath Matters & Sources within the Gemini view of Visibility Overview.

This tab lists matters the place Gemini solutions questions in your market and mentions your rivals, however not your model. Every subject exhibits what number of of your rivals Gemini mentions, the subject’s AI quantity, and the intent behind the prompts.

The “Your Performing Matters” tab exhibits the alternative: matters the place Gemini already mentions you. For Asana, Gemini has about 4.4K performing matters and seven.1K subject alternatives compared with the competitor set beneath.

The competitor fields above the desk management which manufacturers the report compares you with. Semrush suggests rivals routinely. For asana.com, it urged manufacturers like Trello, Microsoft, and Atlassian. 

Exchange these rivals with the manufacturers you really compete with so the alternatives mirror your market. For Asana, we used the identical rivals as within the Share of Voice part: Trello, Jira (entered as atlassian.com), monday.com, and ClickUp.

What to do:

• Filter by subject to focus in your class. Filtering Asana’s record to “undertaking administration” narrows 7.1K matters to 91, together with “Software program Undertaking Administration,” the place Gemini mentions all 4 rivals and never Asana.
• Type by “Opponents Talked about” or “AI Quantity” so that you begin with the matters the place you are most clearly lacking or that come up most frequently
• Develop a subject (click on the arrow to its left) to see the prompts behind it, and examine whether or not you have already got content material that solutions them. For those who do, replace it so it solutions the query straight. For those who do not, add the subject to your content material plan.
• Monitor your high matters by clicking “Monitor all prompts” so you’ll be able to monitor them over time

Discover the sources Gemini cites

To seek out the sources Gemini cites, use the “Cited Pages,” “Cited Sources,” and “Supply Alternatives” tabs within the Gemini view.

Citations are the smaller a part of Gemini visibility, because the Ghost Citations research confirmed, however the sources Gemini cites present you the place its details about your market comes from. Do not cease at asking whether or not Gemini cites your web site. Type each supply Gemini makes use of to your matters into 4 teams:

Supply sort	Instance from Asana’s knowledge	What to do
Your individual pages	Asana’s “greatest ai software program” roundups	Discover which codecs Gemini cites, and create extra pages in that format
Competitor pages	Teamwork.com and Movement product pages	Research what these pages say that yours do not
Third-party publications	The Digital Undertaking Supervisor, PCMag	Pitch them for opinions, roundup inclusion, or contributed content material
Communities and different websites	Reddit	Participate in related discussions, and reply questions the place your consumers ask them

Gemini’s 4 most-cited Asana pages are all “greatest ai software program” roundups, corresponding to Asana’s guides to one of the best strategic planning and purpose administration software program. 

Asana’s high-traffic academic guides are cited erratically: the staff constructing video games information seems in 9 prompts, near the highest roundups, whereas the time blocking information, with over 26,000 month-to-month Google visits, isn’t cited in any respect.

The Supply Alternatives tab lists domains that Gemini cites when it mentions your rivals however not you. For every area, you will see what number of rivals it mentions, what number of of its URLs and prompts are concerned, and its natural site visitors. 

For Asana, with the identical competitor set, Gemini’s view lists about 7.1K domains (knowledge as of Oct. 28, 2026).

The tab does not label domains by sort, so sorting them into the 4 teams above is a guide step. Two suggestions make the record extra helpful:

• Set your actual rivals first. With Semrush’s urged rivals for Asana (Trello, Microsoft, Atlassian, and Slack), the highest supply alternatives included normal websites like cornell.edu and britannica.com. With Trello, Jira, monday.com, and ClickUp, the highest of the record shifts to software program and undertaking administration websites like fibery.com and agilemania.com, plus publications like businessnewsdaily.com.
• Type by “Opponents Talked about,” then examine the “Prompts” column. Domains that point out a number of rivals throughout many prompts are your greatest outreach, PR, and partnership targets.

Benchmark rivals with Share of Voice

To benchmark your Gemini visibility towards rivals, open Model Efficiency and examine your Share of Voice with the platform filter set to “Gemini.”

Model Efficiency works from a model profile. Click on “Add model profile,” enter your area, and set your goal market and rivals. The variety of profiles you’ll be able to create is dependent upon your plan.

Share of Voice exhibits how usually Gemini mentions your model in contrast with the rivals in your profile. A falling share means rivals are gaining floor in Gemini’s solutions, even when your individual point out depend holds regular.

Here is Asana’s Share of Voice in Gemini, with Trello, Jira, monday.com, and ClickUp as rivals:

Model	Share of Voice in Gemini
Trello	18%
Jira	8%
Asana	8%
monday.com	7%
ClickUp	6%

Supply: Semrush Model Efficiency, asana.com profile, Worldwide (English), knowledge as of Oct. 28, 2026.

Gemini mentions Trello greater than twice as usually as Asana, but Asana has the very best sentiment within the group: Gemini describes it favorably 91% of the time. That factors to a visibility hole, not a notion downside, so Asana’s precedence is displaying up in additional of the solutions Trello wins, not altering the way it describes itself.

For a cross-platform view, open “Narrative Drivers.” Its “Share of Voice by Platform” chart compares your share on Gemini with Google AI Mode, ChatGPT, and Perplexity, and you’ll swap it to mentions or common place. For Asana, the share sits at 8%-9% on each platform whereas Trello leads at 18%-19%, so the hole is not particular to Gemini.

Use Competitor Research for a topic-level view. It exhibits which matters rivals are talked about for in Gemini and the place you are lacking. These gaps turn into your subsequent content material priorities.

Analyze sentiment and Narrative Drivers

To investigate the sentiment of how Gemini describes your model, examine the Notion and Narrative Drivers studies in Brand Performance with “Gemini” chosen.

Visibility alone is not sufficient. A model Gemini mentions usually however describes as “costly” or “arduous to arrange” has a distinct downside than a model it hardly ever mentions.

• Total Sentiment on the Model Efficiency report exhibits what share of Gemini’s descriptions of your model are favorable vs. impartial or detrimental
• Key Enterprise Drivers exhibits how usually Gemini ties every enterprise theme, corresponding to reliability or price effectivity, to your model in contrast with rivals
• Insights on the high of the report suggests particular actions primarily based on the newest knowledge and hyperlinks to the report that helps each
• Notion breaks sentiment down in additional element
• Narrative Drivers exhibits how your model is represented, together with which domains Gemini cites most frequently to your market

Search for repeated associations, corresponding to “simple to make use of,” “enterprise-focused,” or a selected product function. Then, hint each again to the prompts and sources driving it.

For Asana, Gemini’s sentiment is 91% favorable and 9% normal (impartial). Key Enterprise Drivers exhibits the place Gemini locations Asana towards rivals: it leads Trello on strategy-to-execution alignment however trails it on automation and integration effectivity.

Our guide check confirmed related outcomes, with Gemini repeatedly describing Asana as a structured, cross-functional device.

Narrative Drivers’ “High Domains by Citations” chart exhibits which internet sites Gemini depends on to your market. For Asana, the most-cited domains in Gemini are Gartner, Teamwork.com, and The Digital Undertaking Supervisor, adopted by Wrike and Slack. asana.com accounts for simply 2% of citations.

Teamwork.com and The Digital Undertaking Supervisor got here up in our guide assessments too, which provides Asana a transparent outreach record.

Deal with a detrimental theme as a sourcing downside first. Discover the pages Gemini attracts the declare from earlier than you alter your messaging.

Arrange a Gemini Immediate Monitoring marketing campaign

To trace particular prompts in Gemini over time, arrange a Prompt Tracking marketing campaign and choose “Gemini” because the search engine.

Immediate Monitoring runs one AI platform per marketing campaign. A ChatGPT marketing campaign will not monitor Gemini, so create a devoted Gemini marketing campaign even when you already monitor ChatGPT.

1. Open Immediate Monitoring from the AI Visibility Toolkit menu. It opens in Place Monitoring, filtered to AI Search campaigns.
2. Arrange a marketing campaign to your area, and beneath “Search engine,” choose “Gemini“
3. Select your location and add your model names, together with the variations and product names Gemini would possibly use to your model
4. Click on “Proceed To Prompts” and add the prompts out of your guide examine
5. Tag every immediate by group (branded, backside funnel, function or use case, and academic) so you’ll be able to examine outcomes by purchaser intent

The Place Monitoring undertaking record exhibits every marketing campaign as its personal row, labeled with its platform. That makes it simple to match a Gemini marketing campaign with a ChatGPT or AI Mode marketing campaign for a similar area aspect by aspect.

Immediate Monitoring updates day by day. The Overview report exhibits your AI Visibility, mentions, and common place. The Sources report lists each area and URL Gemini cites to your prompts, and the Tags report breaks outcomes down by the teams you arrange.

web optimization and AI search marketing consultant Bill Widmer gave his tackle Gemini visibility monitoring:

“Most individuals fill their Gemini marketing campaign with branded prompts, and the numbers look nice, as a result of Gemini nearly all the time mentions you when somebody asks about you by identify. The prompts that matter are those the place the client does not know you but, like ‘greatest undertaking administration device for advertising groups.’ Break up your prompts by intent so a acquire in branded solutions does not cover a niche within the solutions that win new clients.”

Evaluate your Gemini and Google visibility

To match your Gemini and Google visibility, examine whether or not the pages that drive your Google site visitors are the identical pages Gemini cites.

Pull your high pages by natural site visitors from the High Pages report in Organic Rankings. Then, examine them with the “Cited Pages” tab within the Gemini view of Visibility Overview.

For Asana, the overlap is skinny:

Web page	Est. month-to-month Google site visitors	Gemini prompts citing it
Homepage	213,111	1
Workforce constructing video games information	120,717	9
Time administration suggestions information	42,571	4
What’s time blocking information	26,639	0
Strategic planning information	20,718	0
Greatest undertaking administration software program roundup	10,426	11

Sources: Semrush Natural Rankings (High Pages) and AI Visibility Toolkit (Cited Pages, Gemini), US database, October 2026.

Asana’s homepage drives probably the most Google site visitors however is cited in only one Gemini immediate. The “what’s time blocking” information drives over 26,000 month-to-month visits from Google, but Gemini by no means cites it. In the meantime, a roundup with a fraction of that site visitors is amongst Gemini’s most-cited Asana pages.

Deal with a niche like this as a analysis, not a rating downside. Robust Google rankings with weak Gemini citations can level to format, model point out, or source-distribution gaps quite than an on-page SEO subject.

Why your Gemini outcomes change

Your Gemini outcomes change as a result of Gemini generates every reply contemporary, so the identical immediate can identify completely different manufacturers, in a distinct order, with completely different sources from one run to the following.

Solutions shift with immediate wording, location, and account standing (signed in or signed out). In addition they shift when Google updates Gemini, or when new opinions, roundups, and pages change the sources Gemini attracts on. And even with all the things else the identical, two runs of 1 immediate hardly ever produce an identical solutions.

We ran 5 of our Asana prompts 4 occasions over three days and recorded the place Asana appeared among the many manufacturers Gemini named:

Immediate	Oct. 2 (run 1)	Oct. 2 (run 2)	Oct. 3	Oct. 4
Greatest undertaking administration device for advertising groups	Absent	Absent	2nd	third
Greatest undertaking administration software program for startups	2nd	1st	4th	2nd
Greatest process administration app for distant groups	sixth	2nd	4th	4th
Which undertaking administration instruments have built-in AI options?	4th	1st	third	4th
Greatest device to trace cross-functional tasks with dependencies	1st	1st	1st	1st

Supply: Gemini (signed out, US), Oct. 2-4, 2026. Runs 1 and a couple of had been about 10 minutes aside.

Asana’s place modified in 4 of the 5 prompts. For advertising groups, it went from absent twice to second place a day later.

The sources moved much more. No immediate stored the identical sources throughout all 4 runs. Even for the cross-functional immediate, the place Asana held first place each time, the Teamwork.com quotation behind that rating disappeared by the second day. The one fixed was The Digital Undertaking Supervisor, which Gemini cited in 14 of those 20 solutions.

So, deal with any single Gemini reply as an remark, not a measurement. To trace your visibility reliably:

• Observe a set of prompts, not only one. Patterns throughout 20 or extra tracked prompts are much more secure than any single reply.
• Watch traits over weeks. Immediate Monitoring updates day by day and Model Efficiency updates weekly, so examine week over week earlier than you react.
• Verify a change earlier than appearing on it. In case your model drops out of a solution, examine whether or not it stays out throughout a number of days earlier than you rework content material.

What to do along with your Gemini visibility knowledge

To behave in your Gemini visibility knowledge, match every discovering to a selected repair. Most fixes fall into one in every of three areas: your content material, the sources Gemini trusts, and the way your model is described throughout the online.

What you discover	What to do
Few mentions for an necessary subject	Create or replace content that answers that topic’s prompts straight. Begin with the matters the place Gemini already mentions a number of rivals.
Opponents dominate shopping for prompts	Have a look at the claims, opinions, comparisons, and pages behind their visibility. Then construct or earn the equal to your model.
Gemini mentions you however does not cite your web site	Test which pages and sources Gemini does cite for these prompts. Discover the content material or authority hole, corresponding to a lacking comparability web page or roundup.
Gemini will get information about your model unsuitable	Strengthen the first-party pages that state the right information, corresponding to pricing, options, and integrations, in order that they’re clear and simple to seek out. Add sameAs hyperlinks to your Group schema to inform AI which profiles are yours.
Gemini repeats a detrimental theme	Discover the sources and recurring points driving it earlier than you alter your messaging. Dispute false opinions, reply to honest ones, and repair the problems reviewers are proper about. Then ask glad clients to go away opinions.
Robust Google rankings however weak Gemini visibility	Look past on-page web optimization to citations, brand mentions, and the place your model seems on third-party websites.

Asana’s knowledge factors to 2 clear priorities: 

• Asana’s “greatest ai software program” roundups are its most-cited pages in Gemini, whereas its high-traffic guides are cited erratically, so extra comparison-style content material would possible earn extra citations
• The Digital Undertaking Supervisor got here up in each of our assessments, greater than any model’s personal web site, which makes it a high-value goal for opinions and protection

The purpose is not to “rank #1 in Gemini.” Solutions change too usually for any single place to final. The purpose is model visibility: being constantly current, precisely represented, and well-sourced throughout the questions that matter to your online business.

To see the place you stand right this moment, open the AI Visibility Toolkit, enter your area, and swap the platform filter to “Gemini.”