1 billion downloads of Yoast Search engine optimization. That’s a milestone price celebrating.
However behind that quantity are the individuals who made it doable: the bloggers who wished extra folks to seek out their content material, the companies working to develop on-line, the businesses serving to their purchasers succeed, and the numerous individuals who merely wished slightly assist with Search engine optimization.
Over time, Yoast Search engine optimization has been a part of thousands and thousands of those journeys. Some folks have been utilizing it for greater than a decade, whereas others have solely lately found it. So, as we rejoice 1 billion downloads, we wished to listen to from the folks behind the quantity and look again at what Yoast Search engine optimization has meant to them.
This milestone belongs to you. Thanks for being a part of the journey.
What our customers informed us
We lately rolled out a brief survey to our customers, asking them to share how Yoast Search engine optimization has been a part of their Search engine optimization journey. (Should you’re a Yoast person, you might have even obtained it in your inbox.) We heard from folks at very totally different phases from a WordPress company that has been utilizing Yoast since its early days to individuals who found it extra lately.
Listed here are just a few of the tales they shared with us.
Greater than a decade of creating Search engine optimization accessible
One respondent is a part of a WordPress company in Montreal that has been utilizing Yoast Search engine optimization for greater than a decade. The company installs Yoast Search engine optimization by default for its purchasers and says it has helped make Search engine optimization extra accessible:
“As a pioneering WordPress company primarily based in Montreal, Canada, we’ve been utilizing Yoast since its inception and set up it by default for all our purchasers. Yoast performed a key function in elevating consciousness and making the Search engine optimization technique for a WordPress venture extra accessible.”
Their favourite characteristic? The Yoast Search engine optimization Meta Field.
Constructing an internet site with confidence
One other respondent began utilizing Yoast Search engine optimization lower than a 12 months in the past, after constructing an writer web site and in search of assist with Search engine optimization. They notably appreciated the setup course of and the steerage constructed into the plugin:
“The simple-to-follow setup steps, together with the built-in options to let you recognize if the Search engine optimization in your webpage checks all of the packing containers, have allowed me to construct it with confidence.”
The traffic-light suggestions was a specific favourite, giving them a easy technique to perceive how their Search engine optimization and readability had been shaping up as they constructed their website.
Making Search engine optimization accessible to non-experts
A 3rd respondent got here to Yoast Search engine optimization whereas rebuilding an internet site the place the Search engine optimization work needed to be dealt with by individuals who weren’t Search engine optimization consultants. For them, the worth was simple: understanding what wanted to be performed and having the ability to do it.
“It needed to be performed by non-Search engine optimization consultants so the power to grasp what to do after which do it meant Yoast Search engine optimization needed to be helpful. It’s helpful. Very helpful and our enterprise has improved due to it.”
Additionally they appreciated one thing that goes past the acquainted inexperienced, orange, and purple indicators. Yoast’s steerage and articles helped them perceive that Search engine optimization isn’t at all times about making every little thing inexperienced, a perspective that made the device really feel extra like a trusted information than a guidelines.
And these aren’t the one tales….
The tales shared by our customers are only a small glimpse into how Yoast Search engine optimization has been a part of folks’s journeys. Over time, we’ve heard from many extra web site house owners, content material creators, and businesses who’ve shared their experiences with us. Listed here are just a few phrases from them:
- “Yoast has at all times been our go-to Search engine optimization answer for our web site and shopper web site initiatives for over a decade.” — Mark Baldwin, Director at Baldwin Digital
- “Yoast is now our most respected app. It saves our workforce loads of time writing Search engine optimization-optimized content material.” — Andrea Oswald, Managing Director at Age Go well with Germany
- “Yoast has helped us unfold the phrase to everybody we work with about how necessary Search engine optimization is.” — Dan Atrill, Director at DJA On-line Providers Restricted
- “Yoast has been an infinite assist with serving to us focus our content material round the best key phrases, altering our website construction and giving nudges when one thing wants enhancing.” — Jon, cakebakerecipes
- “This has helped me enhance the visitors on my web site by 10 folds, however we began rating on the first web page of Google on the vast majority of our searches.” — Sunny Choudhary, PortraitFlip
These are only a few of the experiences folks have shared with us. You possibly can learn extra on our testimonials web page.
And whereas we’re grateful for each form phrase, we’re equally grateful to everybody who has shared suggestions, requested questions, or helped us enhance Yoast Search engine optimization alongside the way in which. You’ve all performed an element in getting us to 1 billion downloads.
So, why do folks use Yoast Search engine optimization?
these tales, just a few issues stand out. Individuals use Yoast Search engine optimization for various causes, however there’s a typical thread: it helps make Search engine optimization simpler to grasp and simpler to do.
For some, it’s a technique to study the fundamentals and get slightly steerage as they construct their web site. For others, it’s a well-recognized a part of their day-to-day workflow, serving to them optimize content material with out having to be an Search engine optimization skilled.
Just a few themes come up many times:
- It makes Search engine optimization extra approachable. You don’t must be an Search engine optimization skilled to grasp what wants consideration in your pages.
- It provides you steerage when you work. The suggestions within the editor helps you see areas for enchancment as you create or replace content material.
- It takes care of necessary technical Search engine optimization. Issues like XML sitemaps, canonical URLs, structured knowledge, and redirects will be dealt with with out having to handle every little thing your self.
- It helps folks study alongside the way in which. Yoast’s evaluation, articles, documentation, and different instructional assets have helped many customers higher perceive Search engine optimization itself.
And maybe that’s one of the crucial significant issues about reaching 1 billion downloads: Yoast Search engine optimization has been utilized by folks at very totally different phases of their Search engine optimization journey. Some wanted a place to begin, some wanted a serving to hand, and others have been utilizing it as a part of their workflow for years.
However we questioned: if we requested AI what folks take into consideration Yoast Search engine optimization, wouldn’t it give you the identical themes?
We additionally requested AI what folks take into consideration Yoast Search engine optimization
We couldn’t resist asking AI, too. So we gave Gemini, Claude, Grok, and Perplexity the identical two questions: Why do folks love the Yoast Search engine optimization plugin? and What are folks’s evaluations of Yoast Search engine optimization?
Their solutions had been totally different, however just a few acquainted themes stored popping up: making Search engine optimization simpler to grasp, offering useful steerage, and dealing with the technical stuff.
In different phrases, the AI discovered lots of the identical issues our customers informed us themselves. We received’t let the robots take all of the credit score, although. The true tales are nonetheless the very best half.
Search engine optimization for everybody: Thanks for being a part of 1 billion downloads
A billion downloads is a large quantity, however what makes this milestone particular is the folks behind it. Each obtain represents somebody engaged on an internet site, creating one thing new, studying about Search engine optimization, rising a enterprise, or just making an attempt to assist extra folks discover their content material.
Over time, you’ve used Yoast Search engine optimization in numerous alternative ways. You’ve shared your experiences, requested questions, given us suggestions, and helped us enhance the product. A few of you will have been with us for greater than a decade, whereas others have solely simply began their Search engine optimization journey.
And that’s what Search engine optimization for everybody means to us. Not simply making Search engine optimization instruments accessible to everybody, however serving to folks at each stage really feel that Search engine optimization is one thing they will perceive and use.
So, whether or not you had been obtain primary or someplace among the many billion that adopted, thanks. Thanks for trusting Yoast Search engine optimization, for studying with us, and for being a part of our journey.
Right here’s to the subsequent billion — and to creating Search engine optimization for everybody.
