An AI visibility audit reveals whether or not or not your model is advisable in related AI-generated solutions about your class.
It solutions questions like:
- When somebody asks ChatGPT, Perplexity, or Google AI about our class, does our model present up?
- What matters is our model getting advisable on, and the place are we lacking?
- Is our present web site well being and content material technique set as much as assist us reach AI search?
This information reveals you the way to use Semrush to reply these questions with an AI visibility audit. You will measure the place the model seems throughout AI platforms, which content material will get cited, and the place topical gaps exist.
Do not have Semrush but? Strive our free AI visibility checker to get began and not using a dedication.
What to Embrace in an AI Visibility Audit
Focus your audit on these six alerts:
- Total Visibility & Share of Voice – How typically your model seems vs. opponents throughout AI platforms
- Model Mentions – Frequency your model identify reveals up in AI-generated solutions
- Web site Citations – Which particular pages AI pulls from when forming responses
- Topical & Sentiment Gaps – Subjects the place opponents are framed extra favorably or clearly
- Content material Alternatives – Questions AI already solutions, however with out mentioning your model
- Technical Readiness – Whether or not AI crawlers can entry and interpret your content material
These metrics set up clear benchmarks and level towards high-priority subsequent steps
Step 1: Set up Your Baseline for AI Visibility
Begin by measuring how your model at present seems in AI-generated solutions utilizing Visibility Overview within the Semrush AI Visibility toolkit.
This dashboard reveals point out counts, cited pages, and distribution throughout AI platforms (ChatGPT, Google AI Overviews, Perplexity, Gemini).
Take notice: Write down your model’s AI Visibility rating, mentions, and cited pages. These high-level metrics can be utilized to benchmark towards opponents to see if AI methods reference your model identify or cite your content material as a supply greater than opponents.
For Allbirds, we see 7.4K mentions and 581 cited pages.
This baseline now may be in contrast towards different competing manufacturers to see in case you have a visibility downside value fixing.
Step 2: Determine Your Quotation-Worthy Content material
Subsequent, test which pages AI methods truly cite when producing solutions. Navigate to the “Cited Pages” part in Visibility Overview.
This reveals which URLs from the area are referenced in AI responses and what number of prompts from the Semrush database every web page at present will get cited for.
Academic and comparability pages earn extra citations than product or class pages.
For Allbirds, their homepage is cited most (90 prompts), however particular how-to content material (like journey shoe guides, strolling vs. working widespread questions, and shoe care) additionally get cited typically.
Broaden a web page to see the prompts and whether or not the model identify is “Talked about” or “Missed” inside these solutions that cite the web page.
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Cited and talked about: this can be a visibility win
- Cited however not talked about: this could possibly be a chance to replace the web page and get talked about for this immediate (so long as different manufacturers are getting talked about)
Examine AI Cited Pages to web optimization High Pages
You should utilize the Top Pages report to match this to the pages that entice essentially the most web optimization visitors. Discover within the case of Allbirds, the natural visitors is generally pushed by assortment and class pages.
These pages already rank effectively in conventional search. Now optimize them for AI retrieval—add clear construction, use question-and-answer codecs, and concise summaries that AI methods can extract and cite.
Step 3: Discover Subjects and Prompts The place Your Model Is Lacking
Subject gaps reveal the place AI recommends your opponents and omits your model in a response.
In Visibility Overview, scroll to “Subjects & Sources” and choose “Subject Alternatives.”
Every matter reveals the place AI-generated solutions exist and entice demand. Increasing a subject reveals the particular prompts producing these solutions.
For Allbirds, high-volume matters like “Working Footwear” and “Diabetic and Neuropathy Footwear” present Three opponents talked about—however not Allbirds. Every matter may be expanded to disclose the particular prompts producing these solutions.
Motion: Be aware of the missed prompts to determine questions that your current content material would not reply, then create content material that addresses these questions clearly and immediately.
Step 4. Analyze Model Sentiment and the AI Narrative
Not like search outcomes, AI doesn’t rank manufacturers by their URL. It might probably, nevertheless, describe a model as an choice with professionals and cons alongside different choices.
Use the Brand Performance reviews to assessment sentiment throughout prompts and see which manufacturers are framed positively, neutrally, or negatively.
On this snapshot, Allbirds is often framed favorably (88%) and holds the biggest share of voice (14%) in AI solutions in comparison with the competitors.
You possibly can navigate to the Key Sentiment Drivers desk within the Perception Report to assessment the model energy elements and areas for enchancment—excellent for together with in your audit.
The remainder of the widgets within the Model Efficiency part go deeper into exploring the elements behind a model’s constructive sentiment and areas for enchancment in AI solutions.
So be sure you discover the remainder of these reviews, or generate a PDF from this device in a single click on.
Step 5. Determine Influential Off-Web site Sources Shaping AI Solutions
AI-generated solutions typically cite third-party UGC platforms like Reddit, YouTube, Quora, LinkedIn, and Medium. Again within the Visibility Overview, test “Cited Sources” to see which exterior domains are most steadily cited throughout your core matters.
The aim is to evaluate how a lot affect these platforms have in your area of interest. If domains like YouTube and Reddit seem repeatedly, they’re shaping how AI methods clarify the class and which manufacturers are referenced.
You should utilize this information to find out if its worthwhile to take a position it rising your model on YouTube or managing your status on Reddit.
Step 6: Verify Web site-Stage Points That Have an effect on AI Entry
Use Site Audit to determine technical issues that make pages tougher for AI methods to interpret and cite.
Frequent points affecting AI visibility:
- Weak inside context: Hyperlinks with out descriptive anchor textual content scale back how clearly pages are framed for AI methods
- Structurally remoted pages: Pages with just one incoming inside hyperlink are much less prone to be referenced constantly
- Lacking AI steerage file: No llms.txt would not block entry, however removes a transparent sign about how AI ought to interpret website content material
These points do not forestall AI crawling, however they clarify why citations come from a smaller set of clearer pages. Fixing them makes extra pages simpler for AI methods to make use of as sources.
The best way to Ship Your AI Visibility Audit
Concentrate on presenting findings which are measurable and actionable.
Probably the most helpful audits reveal patterns: the place AI constantly contains or excludes a model, which content material sorts AI depends on, and the way related prompts are dealt with throughout the class.
Listed here are three choices for supply:
- Doc Illustrated with Screenshots: Mix key Semrush screenshots with temporary feedback of what every report reveals and what it implies. Fast to generate and straightforward to share by electronic mail.
- Standardized PDFs with Semrush My Stories: Use Semrush’s My Reports templates to consolidate metrics in a single branded format. With connecting Google Analytics, this could embody widgets for analyzing AI referral visitors. These are perfect for recurring shopper reviews.
- A Video Walkthrough: Pair a written audit with a Loom recording or reside presentation to clarify how findings join, spotlight priorities, and make clear tradeoffs. Greatest when alignment is required earlier than motion.
Select the format based mostly on how a lot context your recipient must resolve what to do subsequent.
What to Do After Your AI Visibility Audit
After getting an audit, you’ll be able to resolve on what to do subsequent. The roadmap for bettering AI visibility ought to be distinctive for every enterprise and scenario, however right here’s a recommended place to begin.
Quick (Week 1): Repair Technical Points That Restrict AI Entry
Resolve issues affecting whether or not AI methods can entry, interpret, or attribute your content material. These fixes have site-wide influence and set the muse for all the things that follows.
Close to Time period (Weeks 2–4): Enhance Quotation Readiness
Concentrate on bettering content material that’s not already cited. Make current pages clearer, extra full, and simpler for AI methods to reuse. After a month, you’ll be able to re-run your audit to see how a lot progress has been made.
Mid Time period (Months 2–3): Broaden Subject Protection
Deal with the topical gaps by constructing new content material in these areas the place your model is lacking.
Flip AI Visibility Audit Findings Into Clear Priorities
As AI methods more and more form how choices are in contrast and advisable, many manufacturers nonetheless lack visibility into why their model seems in some solutions and never others.
With Semrush, AI search patterns turn into observable alerts you’ll be able to assessment, prioritize, and revisit over time. Begin with Semrush AI Visibility audit earlier than your opponents do and keep forward in your market.
Banner: Run Your AI Visibility Audit with Semrush
